1.5kg Concept for Life Large Adult Dry Dog Food

Reward: 1.5kg Concept for Life Large Adult Dry Dog Food

  • 1.5kg Concept for Life Large Adult Dry Dog Food

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight. ...further information

Product Photos from Customers
512 zooPoints

Product description

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life Large Adult dry dog food is formulated to suit the needs of large breed adult dogs aged over 15 months. As a rule, large breed dogs need not just a larger quantity of food than small breed dogs, but also specialised food to meet their various nutritional needs. The considerable size and weight of large breed dogs can cause stress to their musculoskeletal system, so their diet needs to be rich in nutrients that help to support joints. High-quality protein is also needed to maintain your dog’s ideal weight, as well as to promote healthy digestion.

Concept for Life Large Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your large breed dog’s specific requirements and to promote all-round health and well-being.

The balanced calorie content in Concept for Life Large Adult helps large breed dogs to maintain their ideal weight. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.

Concept for Life Large Adult is tailored, premium nutrition based on the individual dietary requirements of adult large breeds of dog, aged 15 months and over.

  • Ideal weight maintenance:
    The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong.
  • Healthy skin and shiny coat:
    The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
  • Cartilage and joint protection:
    This formula contains the two natural cartilage nutrients glucosamine and chondroitin sulphate. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage in large breed dogs.
  • Highest level of acceptance:
    The balanced formula contains a high content of fresh meat, so it is very well accepted by picky large breed dogs.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Maximum digestibility:
    The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Large Adult provides your large breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Large Adult is a premium, complete dry food for large breed adult dogs (aged 15 months and over, weighing between 26-44kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Concept for Life Large Adult is a complete dry food for adult dogs.

23% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (desugared), maize protein, linseed, lignocellulose, monocalcium phosphate, sodium chloride, brewer’s yeast (dried), egg (dried), 0.3% salmon oil, 0.3% sunflower oil, 0.1% chicory inulin, 0.04% glucosamine, 0.02% chondroitin sulphate.

Energy per kg:
ME (FEDIAF, 2013) 16.55MJ / 3,952kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 300mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 12mg, vitamin B2 (as riboflavin) 12mg, vitamin B6 (as pyridoxine hydrochloride) 8mg, vitamin B12 (as cyanocobalamin) 180mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin (as D(+)-biotin) 300mcg, choline chloride 2000mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg.
Technological additives:

Analytical constituents

protein 26.0 %
fat 17.0 %
fibre 2.0 %
ash 6.5 %
calcium 1.15 %
phosphorus 0.95 %
sodium 0.35 %
omega-3 fats 0.75 %
omega-6 fats 2.9 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg Daily amount – reduced activity Daily amount - normal activity Daily amount – increased activity
26kg 250g 280g 330g
28kg 265g 295g 345g
30kg 280g 310g 365g
32kg 295g 325g 385g
34kg 310g 340g 400g
36kg 320g 355g 420g
38kg 335g 370g 435g
40kg 345g 385g 455g
42kg 360g 400g 470g
44kg 375g 415g 485g