1.5kg Concept for Life Mini Adult Dry Dog Food

Reward: 1.5kg Concept for Life Mini Adult Dry Dog Food

  • 1.5kg Concept for Life Mini Adult Dry Dog Food

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy. ...further information

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Product description

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Small breeds of dog can be fussy about what they eat, but they need a specialised food to meet their increased energy needs. Small breeds of dog also need a diet which contains a balanced content of essential nutrients and provides dental care. Smaller breeds of dog have teeth closely spaced together, so bacterial plaque can build up in the interdental space, which can cause tartar and gum disease.

Concept for Life Mini Adult is a dry dog food formulated to suit the needs of small breed adult dogs aged 10 months and over. It provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your small breed dog’s specific requirements and to promote all-round health and well-being.

The optimal calorie content in Concept for Life Mini Adult helps small breed dogs to maintain their ideal weight. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.

Concept for Life Mini Adult is tailored, premium nutrition based on the individual dietary requirements of adult small breeds of dog, aged 10 months and over.

  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Ideal weight maintenance:
    The balanced calorie content of the formula can help your dog to maintain an ideal weight and is also optimally adapted to the high energy requirements of small dogs. L-carnitine can help activate the body’s own fat reserves.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Highest level of acceptance:
    The balanced formula with a high content of fresh meat is very well accepted, even by picky small breed dogs.
  • Muscle maintenance:
    The high protein content (26%) is combined with an increased vitamin mix to help to maintain muscles.
  • Shiny fur and healthy skin:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Optimum digestion:
    High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Specially adapted kibble size
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Mini Adult provides your small breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Mini Adult is a premium, complete dry food for small breed adult dogs (aged 10 months and over, weighing between 1-10kg) and is available in the following sizes: 1.5kg and 4kg.


Concept for Life Mini Adult is a complete dry food for adult dogs.

25% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (desugared), linseed, maize protein, lignocellulose, sodium chloride, monocalcium phosphate, brewer’s yeast (dried), egg (dried), 0.3% salmon oil, 0.2% sunflower oil, 0.1% chicory inulin.

Energy per kg:
ME (FEDIAF, 2013) 16.05MJ / 3,833kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 300mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 12mg, vitamin B2 (as riboflavin) 12mg, vitamin B6 (as pyridoxine hydrochloride) 8mg, vitamin B12 (as cyanocobalamin) 200mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin (as D(+)-biotin) 300mcg, choline chloride 2000mg, L-Carnitine 50mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg.
Technological additives:

Analytical constituents

protein 26.0 %
fat 16.0 %
fibre 2.0 %
ash 6.5 %
calcium 1.2 %
phosphorus 0.95 %
sodium 0.35 %
omega-3 fats 0.7 %
omega-6 fats 2.7 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg Daily amount - normal activity Daily amount – increased activity
2kg 45g 50g
3kg 60g 70g
4kg 70g 85g
5kg 85g 100g
6kg 95g 110g
7kg 105g 125g
8kg 120g 140g
9kg 130g 150g
10kg 140g 165g