07/13/20 | originally published in zooplus.co.uk

Seems to be tasty

My cat liked this food straight away. I will definitely reorder.

01/13/20 | originally published in zooplus.co.uk

Well received

My female cat (approx. 9 years old) was initially very skeptical, but then finished her bowl. It won't be her favourite, but it tastes good enough to finish.

01/05/19 | Debra

He loves it

Our 14 year old toothless chinchilla persian can't get enough of this. He's still pretty active and loves his food but was finding it hard to keep weight on. We mix it with royal canin dry furballs and he finds it a lot easier to eat as the pieces are smaller and has lots of gravy. I tried the jelly version but he prefers gravy. His weight is back up and his coat looks great.

09/22/18 | Lucas

2 jears with this food.

Pluses: - no smelly poop - cats like it Minuses: - recomended dose may not be enough in vitamins. my cat got bit anemic. - not all ingridients are listed. 41%protein from poultry and other 59% comes from where? i would like to know that. im guessing it is soy protein maybe..

09/07/18 | F Foulds

Indoor cats

With 4 cats..2 chubby, 1 youngster & 1 Maine coon type we have a variety of needs. Concept indoor has been enjoyed by all 4 and our youngster doesnt want to eat anything else. The older ones used to have a bit of a dry skin issue but that has resolved itself with the oldest having noticeably softer fur now and no sign of dandruff. Will continue to buy this product and will give the wet food a go as well.

07/30/18 | Jazmine Flegg

My Maine coons love this

My 2 girl Maine coons absoloutly love these biscuits. I used to buy a premium brand but they love these just the same at a lower price!

05/31/18 | Rachel Sandford


My cat recently was diagnosed with kidney stones and had major surgery. He is now on renal support diet but having tried every wet renal food on the market, I finally found this food he will eat! It's not a vet diet renal but it does have kidney support and lower phosphorus so it's better than regular wet food for him. I could have cried when he finally ate this!


Good value wet food

Both my fussy eaters enjoy the Beauty variety. Jelly goes first, I find its better to break up the meat chunks a little to ensure they eat them as well

02/06/18 | Anne Davies

Good Value

Normally when you change cats food you have to say introduce it slowly - not with this my kitten loves these pouches eating them up straight away nothing is left for later!

10/30/17 | Joan

Concept For Life

My 16 year old cat is very choosy about his food but he seems to like Concept for Life. He changes his mind quickly so I will just wait and see but at the moment he is eating like there is no tomorrow!


Not bad

It took a while for my rather fussy British Shorthair to come around to this but now he has it goes down a treat and he is no longer being sick - which is why I bought this food in the first place.


Good value as a bundle

Not entirely sure of the wet food ingredients/composition but half the rescue cats eat both the wet and dry without complaining. The other half will lick the sauce off then leave the "meat(?)". The dry food has a very strong chicken flavour when opening the bag. Good quality packaging.

04/24/17 | Donna

She likes it!

My cat has mostly wet food with dry as a back up - she currently has whiskas biscuits, which she's OK with, but I decided to give these a try since could get a tiny size. As a 'treat', she likes these - I'm not entirely convinced whether she'll be as keen if she has a bowlful, but I will try it out when I place my next order. She did eat one first when given a choice of a dreamie or one of these, (& Dreamies are generally a bit of a draw) so can't be too bad.