It’s empty in here!
My cats loved this quality dry food. I was glad to have discovered it through Zooplus. The little nibbles are shaped well and are easier for cats to chew and digest unlike most dry food products out there, which seem far too hard. Thanks Concept! :)
Fussy cat approves and is losing weight
After years of no success with other diet brands we moved our obese cat to Concept for Life Light and she’s finally losing weight and happy. She lost weight on the dry so we decided to try the wet too and she loves it despite usually being fussy! We’re now moving all our cats and kittens to Concept For Life foods.
He loves it
Our 14 year old toothless chinchilla persian can't get enough of this. He's still pretty active and loves his food but was finding it hard to keep weight on. We mix it with royal canin dry furballs and he finds it a lot easier to eat as the pieces are smaller and has lots of gravy. I tried the jelly version but he prefers gravy. His weight is back up and his coat looks great.
Norweigen forest cats love it
A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.
The smell from Hell
My two maine coons like the food but the smell thats being leaked out by them every now and then is probably on the list of banned chemical agents. Will see if this settles down or if my nose is burnt off.
no complaints from our cats...
Had this food in a "mystery" trial package from Zooplus and both our cats loved it. Lots of gravy and grain free... ordered it right away again.
My cats seem to really enjoy these
My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.
a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .
Cat loves this food!
Every time she eats this, the bowl is clean and shiny... she adores this food...
Concept for Life my cat’s favorite food
My cat loves the Concept for Life food. She meow on me every time when is the dinner time, she never did it before.
Cat loves it.
She is 3months old and she leaves the bowl clean...
My kitten loves this food. She leaves a clean dish every time.
2 very fussy eaters
Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.
My cat loves it!
I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.
My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.
At last! A good quality food ALL my cats like
I have 2 senior cats and one younger cat and have been trying to give them a higher protein diet for over 2 years. They haven't really enjoyed any of the better quality wet foods until now! The ALL love the All Cats Senior food, both wet and dry. Hooray!
Great food for kittens
my cat loves this food
2 jears with this food.
Pluses: - no smelly poop - cats like it Minuses: - recomended dose may not be enough in vitamins. my cat got bit anemic. - not all ingridients are listed. 41%protein from poultry and other 59% comes from where? i would like to know that. im guessing it is soy protein maybe..
my cats love this food, keep begging for more between meals and have on occasion chewed through the packaging if left accessible . their coats are glossy, full of energy, drink lots of water, using this for a year now in preference to other more expensive premium foods. successful. have lost a little weight but not when they persuade me to feed extra!
With 4 cats..2 chubby, 1 youngster & 1 Maine coon type we have a variety of needs. Concept indoor has been enjoyed by all 4 and our youngster doesnt want to eat anything else. The older ones used to have a bit of a dry skin issue but that has resolved itself with the oldest having noticeably softer fur now and no sign of dandruff. Will continue to buy this product and will give the wet food a go as well.
I have 2 cats, one is overweight and a little arthritic. I purchased this for the overweight cat, but the other cat kept stealing it In preference to his wet food, even cat pate so I will be feeding both cats this diet from now on.
The latest batch of this food dated Dec 19 has a different size and texture yet same ingredients? Cats dont seem to like it as much and now stuck with 3 bags of it. Also makes cleanup messy as the food is covered in lose dusty particles.
Batch with best before Dec 19 is different than previous bags. The food is smaller, less smooth texture with ALOT of little bits coating it. Ingredients on bag are the same dont see how thats possible. Cats dont seem to like it as much as they're leaving some behind. Would not risk buying this again now as not consistent.
My boy loves this
I actually don't want to feed my Maine Coon dry food, but after him trying this with a free sample bag I got, he won't eat anything else grrr lol.
Concept for Life Maine Coon Adult is the new black!
My Maine Coons went mad for this food when Zooplus sent a free sample. They are now the proud owners of 26 kilos (already down to about 25 kg by the time of writing this!). The kibbles that have been their staple for 8 years are suddenly so last year; they now won't be seen eating anything other than Concept.
Mty both pusycats love it. food do not smell so intensive as some brands and for indor cat makes a difference as poo its so smelly yuppi!! they have good meant content and no grains wihci is even better for price they cost very happy with this purchase.
Proportion of ingredients changed?
UPADATE: Has the ratio of solid pieces to gravy recently been changed? The number of solid pieces is definitely reduced in the latest batch received compared to past orders. The packet weight remains the same so can only surmise that the amount of gravy has been increased? Half the rescue cats still eat the stuff whilst the other half vary with their indifference, one feral fuss-pot likes to lick the gravy off leaving the solid pieces - so she is probably happy with recent changes!
Heathier all round
My 2 cats were putting on weight and since being on the Concept for Life Light food they have noticeably lost weight and their coats are looking shiny. They have also had less occasions of bringing their food up, which is what happened on the previous food I fed them. I have looked into the content of this food and am satisfied it is healthier for them all round.
My cat absolutely adores this food, she goes mad for both the wet and dry and wolfs it down whilst purring away. I spent ages looking through various cat foods before getting her in order to find a decent one and I'm so glad I found Concept for Life. The ingredients are far better than a lot of the brands on the market and it's not extortionately priced either! Thumbs up from me and high five from my kitty too!
cat seems to like it
cat seems to like it, it looks like a premium brand and product, so would definitely recommend.
My Maine coons love this
My 2 girl Maine coons absoloutly love these biscuits. I used to buy a premium brand but they love these just the same at a lower price!
Tabitha loves it!
I have just given Tabitha her first pouch.She ate it with gusto and certainly enjoyed it as much as the more expensive food.I will be buying this in future and it’s good to save some money.!
Very please with this product.
I have 3 Cats and they all love it, they seem to prefer it to there tin food.
Very please with this product.
I have 3 Cats and they all love it, they seem to prefer it to their tin food.
‘....please Mum, can we have some more?....’
I have been feeding our kitten from last year and our rescue since she came to live with us in March on ‘Concept for Life’ They won’t touch anything else because they know what’s good for them! Kitten food of course to start and now both are a year old and sterilised and have a Catio (spoilt or what!!!) they have a choice of ‘Sterilised’ or ‘Indoor’’ dry food and ‘Sterilsed’ and ‘All Cats’ wet food. Oh my.... happy furbabies with glossy coats. Thank you Zooplus xxx
My cat recently was diagnosed with kidney stones and had major surgery. He is now on renal support diet but having tried every wet renal food on the market, I finally found this food he will eat! It's not a vet diet renal but it does have kidney support and lower phosphorus so it's better than regular wet food for him. I could have cried when he finally ate this!
Concept for Life All Cats
My cat loves gravy wet food and concept for life is just perfect for her. Would recommend it.
A much loved food!
I have 3 cats, 2 of whom is male & HUGE. He will be 2 next month but he is still growing. His paws width are easily 3 fingers wide. He weighs about 8kg, is 1m long not including his incredibly thick tail. We've joked that he is part puma as he dwarfs his mum who was a rescue. Concept was used initially as a treat, they all enjoyed it so I bought 9kg (wish it was 10kg). Out of all the dry foods I have purchased concept seems to be a continual favorite.
My 11 cats love this food
Sorry it's taken so long to leave a review but I wanted to finish off the other food they were on, which seemed to take for ages as they really weren't happy with the food, but since giving our cats this food, we've never looked back, I've now tried them on both the light and the normal adult cat, both have been given their full approval, so looks like when I need to order again it will be Concept for life on both foods as by approval from my 11 cats, high praise indeed.
Light and healthy
My cats love it! I chose it cause my male cat is a bit over the ideal weight ;)
We have eight semi feral cats who we feed and they absolutely love this product.
Amazed and delighted!
My 2 adopted Somalis were brought up on dry food and are in good health. As they got older (15 & 13) I tried various 'softer' foods for a change, but they wouldn't eat any of them...did lick the odd gravy/jelly though. I recently tried this All Cats 10+ gravy and they absolutely adore it!!
Good value wet food
Both my fussy eaters enjoy the Beauty variety. Jelly goes first, I find its better to break up the meat chunks a little to ensure they eat them as well
Good value for money
Was looking for something that was good quality but not too expensive for my 4 indoor cats, really pleased with it and the cats approve!
I have 2 elderly cats aged 17 and was finding it difficult in resourcing a wet cat food for over 10 year olds apart from the well-known brands which they won’t entertain anymore as the older they get the more fussy they become. They took a while in accepting this brand but now absolutely love it so I will be sticking with this one as their main choice, just a shame they don’t do other flavours.
My cats love this food they are much more content i am very pleased i was able to find this for my 4 cats good cats food if you want your cats to be happy and you as well
Really good value
My cats love this and it's really good value. Good for my fat cats.
My cat has chronic kidney disease and pretty much refuses to eat anything, especially the special vet diets. I was relieved to find these pouches, since my cat actually likes them, both in gravy and in jelly. Although they are not specialist vet approved diets, they have reduced phosphorus content which is important for cats with kidney problems so it is better he eats this than nothing! Thank you so much.
Normally when you change cats food you have to say introduce it slowly - not with this my kitten loves these pouches eating them up straight away nothing is left for later!
My 4 just love it.
Amazing to see the mixed reviews..From my point of view mine just love it..Like all foods when changing it takes a little time..This is good stuff..Highly recomended.
Wish they liked it better - but it does get eaten!
My three rescues (Tonkinese, Devon Rex) will all eat this - eventually - but much prefer the dry version. Sadly they don't always like what is good for them and it is hard to find quality wet food for older cats which will minimise/help avoid kidney problems. (Of course, they like rubbish, which they throw up very soon after.) Concept for Life tends to stay down, perhaps because they eat it more slowly. I'm going to buy it again and keep persevering....
He thinks they are a treat
I thought I would try this for my overweight cat. He thinks they are a treat, have tried other weight loss products, without success. He eats these up straight away, making it easier to keep him in track.
Brought this as a change from their usual royal canine maine coon kibble. Once opened all 6 cats loved it however one developed an allergy and with in 3 days was at the vets having to have antibiotics and steriod injection. After 2 weeks his fur on his face and back is finally growing back so unable to buy this again.
Ramses no longer has a poorly tummy.
I bought this product due to one of my cats having tummy upsets, this product made kitty & me very happy. His coat has improved too - it is so much smoother & softer now.
Best food ever
My British Shorthair has never looked so good since being on concept for life sensitive
My kittens love it
I started my kittens out on this as soon as they could munch biscuits at around 6 weeks although our main food is wet I leave biscuits out for the cats to graze on my big cats do munch from the kittens bowl but no ill effects unlike some dry food there is no dry powder residue with these biscuits, I also feel they are good value for money
Concept for life Maine Coon
Purchased this for my MC,s and NFC, after trying other brands and not being very happy with the deposits in the litter box, This works they love it and it has stopped any foul smelling number 2s My cats are definitely more satisfied with it and don't eat as much as they did other brands having used this for 6mths I have noticed better coats on the cats, sadly its doesn't help to stop furballs
Our cat isn't very fussy, so we don't have many worries about food, and she loved this. Every time we open her treat cupboard we expect her running in for some, but when she has this food, she's enjoying it so much she doesn't notice!
Happy custard pie
Brought some for the first time, as on offer and looking for a quality product to give my boy a change, he loved it and will be buying more
Cats Loved It
I’ve always feed my Maine Coons with Royal Canin but tried this as it was on offer. Maine Coons, Birmans and the old moggie absolutely loved them. Will need the 10kg bag next time. Pleased to have found an alternative
My very fussy cat loved the concept for life all cats in gravy, I bought a selection and this was the one she wolfed down. Worth trying.
Fussy cat loves it so much, she thinks its treats!
My pure white beauty is so fussy. She started trying to replace her dried food for treats! I was at my wits end until I bought a trial packs of the adult & kitten Concept for Life. I went to give her some and I threw one (she loves to chase her treats) and she ran to it & ate it . I started giving her the adult ones instead of treats & the kitten ones on floor in a small pile, whilst giggling inside knowing she was eating something so good for her instead! So it's a win win. Thanks Concept!
Best dry cat food I've found
This is the best dry cat food I've found. Not just a treat food, it is well balanced for our indoor cat. She was a very fussy eater, a little rescue cat that almost died, emaciated, and hard to get to eat. The food is tiny so she can eat it without choking, her coat is shiny, eyes bright, she looks really well on this food. It has hair ball function, which helps as she won't eat cat grass etc, smells nice, and great value for money.
All my cats love it
I have 18 cats, one of them has a sensitive tummy. I can't make her eat a different food to the rest so everyone is on ghere same food. They sell love it and Mrs sensitive has stopped being sick and no longer has a bloats tummy. One happy cat mummy
Very happy cats
I have two cats and they are both very happy with this food. No problem with trying them on it for the first time hardly had chance to put it down before one of them was trying to pore it out my hand
contented cats ♡
l am feeding 20+ farm cats, one of whom, Derek, has diabetes and needs to be injected with insulin twice each day. Derek requires a special, sugar free diet and he adores Concept for Life , Light in jelly catfood and also CFL Light biscuits,. Feeding so many cats, who all thoroughly enjoy food from the wonderful Concept range, l purchase in bulk sadly the 3kg bag of Concept for Life biscuits are unavailable. My dear girl lris of 20 years love's them. Thankyou for providing this delicious food
All my cats love this, it has sorted loose tummies and picky eaters all in one swoop.
My cat was a very fussy eater and did not eat dry food until I bought Concept for Life kitten.He absolutely loved it but became too fat so is now on the light version.He now eats only this
The ONLY dry cat food!
Bought 'Concept for Life Light' in desperation as my two gorgeous moggies had become overweight but, what a happy coincidence...They love this stuff - now refusing any other products and have lost weight too.
My cat likes it!
I feed my cat varying brands so that she will hopefully get a good diet overall. I try to avoid anything with sugar or poor quality ingredients. As with most cats, there's occasionally a food she won't touch or is reluctant to eat, including some of the top quality 'natural' brands. But she immediately took to this (the 'Sterilised Cats - in Jelly' variant) and always eats it all.
Cat loves this!
I do rotate various foods for my cat to stop her getting bored; I bought this recently & she absolutely loves it. Whilst she can be picky with some foods this one and the gravy version are gobbled up. Will definitely repurchase.
I started my 7 week old kitty on Concept for Life and he loved it straight away. I also give him wet food but he prefers the kibble and I end up throwing away the wet stuff. He’s now 20 weeks old and looks so healthy and his coat is shiny. The vet is really pleased with him when she does her check ups for the vaccinations. Thank you Zooplus xxx
It took a while for my rather fussy British Shorthair to come around to this but now he has it goes down a treat and he is no longer being sick - which is why I bought this food in the first place.
Concept For Life
My 16 year old cat is very choosy about his food but he seems to like Concept for Life. He changes his mind quickly so I will just wait and see but at the moment he is eating like there is no tomorrow!
My cats adore this - not sure about the ingredients though!!
I can't usually find anything all 4 of my cats eat but this has gone down really well so I'm a very happy cat mummy in that respect.....however.....what am I feeding them zooplus?!? Ingredients are like RC (vague), not a lot to go by including what meat is the main flavour or indeed how much meat is in there. It also contains derivatives so I am opting with the fact it isn't the best of quality and therefore the asking price is too high (unless we can have better ingredients proving otherwise)
My kitten really loves this food and her fur looks amazing. Stick to the feeding instructions for the best results.
Good value as a bundle
Not entirely sure of the wet food ingredients/composition but half the rescue cats eat both the wet and dry without complaining. The other half will lick the sauce off then leave the "meat(?)". The dry food has a very strong chicken flavour when opening the bag. Good quality packaging.
Seriously good senior cat food
Ralph is 18, handsome and beloved. He has a heart murmur. This wonderful cat food (which I wish I'd discovered when he was10) has transformed his health and well being. My vet is delighted and Ralph is very pleased as well.
Prefer jelly to gravy!
This food has gone down really well with my three cats - first the lick off all the jelly and then eat the chunks of meat! They seem to prefer this over Concept for Life in gravy
Well Worth Trying
Our 2 yr old tortoiseshell loved her regular food (Royal Canin Instinctive in Jelly) and would not even sniff at anything else until a friend gave us a few sachets of Concept for Life in Jelly. Astonishingly it went down a treat, has continued to do so, and is now a firm favourite. She is thriving, healthy, and as active as ever. Well worth a try.
My very fussy cats love this food they are normally very picky but eat this with no problems its in a rich gravy which they lap up ad the chunks of meat are son gone , so pleased to have found something if quality That they like highly recommended
I'd decided to get my cats a higher quality food and had bought Purely Holistic and Wainrights from Pets at Home and had to return both as neither of my cats would eat them. I was nervous giving them this but to my delight they have both been eating them and seem pretty happy
beauty in gravy
My very fussy cats love this eating every last bit ive tried many foods and this is def the favourite just ordered a load more
She likes this lots!
Froglet has mostly wet food, but I like to leave some dried food for when I get home late. I bought a teeny bag initially - she liked those enough to be fooled into thinking they were treats. Now have two 400g bags; she really likes it, and this morning ate these biscuits instead of fresh meat that I'd given her.
Cat loves it!
I do rotate various foods for my cat and she can be picky, but she seems to love this. The bowl is usually licked cleaner than with any other food! She has not previously been a fan of food in gravy but she likes this and the jelly version.
fantastic for sensitive cat
I decided to try concept for life in both gravy and jelly varieties to see if A my cat would even eat it and B if he preferred one style over the other if he did like it. My cat usually has the most expensive sensitive cat foods and has turned up his nose at almost all of them so it's been a frustrating journey and I did not hold up much hope trying anything new but like the 1st reviewer my cat gobbled both varieties up it looked like the bowl had been cleaned well done zooplus.
So my 3 cats had "acana" befote, majorly overpriced that's why I changed.Then "pro - plan" but they all got fat.Then "Applause" - they went off it.I have come to the conclusion (may not work for everybody) but if you try a cheaper cat food (whiskas / go - cat /) that type of thing your cats will eat double the amount then more often than not be sick.If you get a quality food , they eat sparingly...don't get greedy and have a better digestion....I bought "Sterilised Concept" before and the "sensitive concept" just as good and popular with my 3 cats.Send the extra on this food.Your purse and cat will be better off in the long run.
My cat is very happy with her new food - especially as she needs to lose a little of her extra weight!
Can only recommend
My girl really loves All Cats in Gravy - and she's usually so fussy. Great :)
I tried this on my 3-year old cat and was so impressed that her fur looked healthier. Definitely will buy Beauty in Jelly again.
My cats love this food.I have already noticed a difference in 3 days.I used to give Acana but it was becoming very expensive.Then Applaws but they just got fed up with it.On Concept they are already a better weight and not as greedy.I am going to purchase Concept wet food too as I use a different brand at the moment.I would highly recommend this product.I purchased it because the reviews were very good and very detailed.
Ordered this food for both of my cats - they seemed to enjoy it and no tummy troubles either. I'm going to be ordering it again soon.
Cats are very happy...
This was a trial pack. All 3 cats seem to love this - there are no nuggets left at all, unlike their previous brand...
Good food for reasonable price
I have two cats on this Light food and one on the Maine Coon food. Very happy with it, they have definitely lost some weight which I'm pleased about. My only issue is that it claims to prevent hair balls but my long haired cat has them a few times a week. I used to feed Applaws which makes the same claims, and it definitely works as I would only find a hair ball once every one or two months. Shame that this food cannot do the same as it states that it can
Tasty and Easy to Digest
My Pixi kitty loves this food. It smells of delicious vegetables and it is very easy to digest. The fat content is noticeably lower than other light cat food brands that are more expensive. I have tried Applaws which is great, but this is so much cheaper and just as good. I am now trying other varieties from this brand to mix things up a bit for my kitty. Pixi is a British Shorthair so she is prone to weight gain because she is an indoor cat and does not do much activity.
6 cats can't be wrong!
I bought the special offer of buy one get one free of this product. I have never seen my cats go so mad on a dry food. The two 400g bags didn't last five minutes. I have now ordered a 12kg bag and hope their appetite for this product continues.
Can't fault it.
All three of my cats can't get enough. I can't fault this at all.
I have 3 fussy cats and they love this!
Our Cats gave this 5 Stars.
We have never tried this food before but all our Cats love it , having fussy cats its hard to find a dry food they all like but finally we have found it.
Top marks for this amazing product. It's perfect for overweight cats, helping them to feel full while still losing the pounds.
This food has a really great recipe. With the last light food that I tried, Hazel became really lazy and not at all as active. But that's not the case with this food. She's just as active as ever before, which I think is right because cats need to move around to burn off calories. The whole range seems great.
Exceeded my expectations
We didn't know the manufacturer before this, so we didn't know what to expect. But we were very satisfied with our first experiences of this product.
Quality cat food
The offer made it really tempting to try. Good value for money
Concept for Life Light Adult
Really pleased with the great mix of ingredients that still taste great. Ideal for podgy cats.
Very satisified with what I bought
Great new product
The offer made it good value to try the food out. 800g is enough to try out a dry cat food for enough time to make sure that the cat doesn't stop eating it after 2-3 days and it's also not too much so it goes to waste if the cat doesn't like it
From the speed that my cat emptied his food bowl, I can tell that this is a new favourite. :-)
Jingles loves this dry food and eats it all up. I'm sure that any cat owner will agree that this is pretty impressive. So high fives and five stars all round
I have several cats and need big bags of food. I used up the 10kg bags really quickly so I was pleased that I can order this saver pack at a good price. good food good price