My cat likes it, he has shiny and soft fluffy coat, will buy more
05/22/21 | originally published in zooplus.co.uk

Essential food

My cat loves it :)


My cat loves it, it's high quality food at an affordable price.
05/02/21 | Samara


My 4 cats seems to only want this beaty version of concept for life, and since they started on it their hair became soft and shiny like velvet. Best food I ever gave to them
01/28/21 | originally published in zooplus.co.uk


I recently started giving my cats the concept for life ‘beauty’ dry food, I have three moggy long haired cats and one of them started to lose his fur and his skin was dry and he looked awful and I decided to try a better food and it’s been about 5 weeks now and his fur is so much silkier, his skin is no longer scabbing and he looks much healthier! it’s a pricier food but definitely worth it to keep my cat healthy! I mix it with their regular food rather than give them only this.
12/13/20 | originally published in zooplus.co.uk

They love it

I have three cats, and one of them is far too delicate to just eat any food. This one she can't get enough of. I have tried lots of different food and this one has gone down the best so far. I have also noticed that her poo smells less than with other foods. All very good in my book.
12/05/20 | originally published in zooplus.it

No luck with this food

My cat who has always eaten everything, completely ignores this food. I also tried to mix it with things that appeal to her to no avail. There must be something in the smell that puts her off.
12/04/20 | originally published in zooplus.co.uk

Spectacular hair

Since eating this kibble, my kitten has spectacular hair, perfect stool, but above all she eats her meals with pleasure. The price is also excellent!
11/20/20 | originally published in zooplus.co.uk


the cats like it a lot
07/03/20 | originally published in zooplus.co.uk

Very good product

My cat smelled the new kibble and quickly munched and swallowed it all. Nothing observed in relation to its weight.

Mr Cat no longer coughs

I bought this kibble for my long haired cat, because with long hair comes hairballs - it's happened a lot. I gave paraffin to help and it worked well, but ideally he would stop coughing. After not even two weeks of using it, it's my first time buying long-hair specific kibble and I was not disappointed. Mr Cat likes it a lot and no more coughing. And for the price, it's just perfect. I would definitely recommend it.
05/30/20 | originally published in zooplus.co.uk

Good food!

My cats simply love it. They wait for it in the morning and when the dish empties up they come to 'nag'. It smells like good food to me and the price is quite reasonable. Just what we want!

Concept is the perfect addition to dry food

I use it as an addition to dry food. I am pleased with the large amount of ingredients in this food that support the beauty of the cat, but the rest of the list is not convincing - therefore only an addition.


03/17/20 | originally published in zooplus.co.uk

My cats liked it a lot

My cats liked this food very much, it's very good value for money. We will see whether it actually improves her coat with time. For now it's going good, will keep using it.
02/20/20 | originally published in zooplus.co.uk


My cats love eating it and I can clearly see a difference after years of trusting R.C. Their coat has become more beautiful with no dandruff and less tangling. Stool is ok and they no longer stink from the mouth which they used to, badly. Worth a try.
01/15/20 | originally published in zooplus.co.uk

Helps the fur

I am a foster mother for cats through an association. Cats that come from the street tend to have very ugly fur. We give them this food to help them in their health and the truth is that it really does work. We always have it at home.

Fussy Ragdoll loves it

My cat has expensive taste, only likes pure chicken and after he tried this refuses to east his smilla. He wolfs this down.
07/10/19 | originally published in zooplus.co.uk

Used instead of snacks

I bought a small bag to try as my 3 cats are currently on Purizon dry. They absolutely loved it and I even gave them it as a treat instead of dreamies. I shall be buying more and gradually change them over to it completely.
06/30/19 | Juli

They look beutiful and love this food

The three kitties love this brand and especially the 'beauty' formula. I am buying it for some time now for them and they never got tired of it and keep their ideal weight.

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