11/11/21 | Dino

Labradoodle Junioe loves this foo!

My 7 month labradoodle had been experiencing an unsettled stomach from supermarket "premium" mix. I read good reviews of this product and I am not disappointed, he is happier and his stools are better. Plus it is cheaper per Kg than what I previously had him on.

11/12/20 | originally published in zooplus.co.uk

Concept for Life

My little doggie loves this food. Other brands he will leave in the bowl...

10/19/20 | originally published in zooplus.co.uk

very good

nothing else to say

07/17/20 | Ciaran O Carroll

Good food

My 11 month old Rottweiler has finished his 3rd bag of this food he is triving on it his coat is nice and shiny aswell so I’m happy.

07/11/20 | originally published in zooplus.co.uk


This food is amazing we changed from profine because it wasn't going down well with one of my Australian Shepherds giving her lots of gas, making her poo a lot and she just didn't enjoy eating it. We had to change and we chose this brand because the nutritional values are as good as any other brand but without potato instead of rice which we regret choosing. No more intestinal issues with this.

07/02/20 | originally published in zooplus.co.uk

Perfect match

My Lab normally has diarrhea. But not any more with this food. I have found the right food for him and will be sticking with it.


Great digestibility

Since our 6-month-old wirehaired mix has been fed this food, he no longer has any digestive problems. And it tastes good! :-)

03/06/20 | originally published in zooplus.co.uk

Excellent food

Having tried many different brands this is the most balanced and the one my dog likes the most. His poos become normal again straight away when she eats this.

02/29/20 | originally published in zooplus.co.uk

Very good product !

I saw a huge improvement in my German Shepherd's endurance.


Very good food

He loves his food and is in great health



This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.

12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good

08/23/18 | Jim Dunt

Woofed it!

My 11 year old Greyhound could not wait to get at his new food. He absolutely loved it, woofed it back in seconds.Bit too early to say if it helps his joints yet.

01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.

04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier

01/08/17 | Yvonne (North Yorkshire)

Really well liked

Zooplus has only just started stocking this brand and i'm so glad they did. I've bought CFL for years for my cat and have swapped my 12 month old labrahounds onto it as my cat does so well on it. I'm not disappointed. They love it and they digest it really well with good shaped stools, glossy coat and lots of vitality. So far (used 2 bags now) no hyperactivity, nice calm dogs. The only complaint I have is the kibbles are very small for a LARGE breed specific food.

08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough

08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.


Perfect for growing pups

After my girl had a litter, the puppies ate this straight out of my hand! Really well accepted and it's great you can buy an eco-pack! I highly recommend this food.