11/16/20 | originally published in zooplus.co.uk

perfect for our glutton

kibble was well accepted since the transition. .Our 9 month old Newfoundlands weigh 70 kilos and they love this stuff and are always satisfied.the recommended feeding amounts are correct.we will stick with this brand great value for money . Highly recommended

09/01/20 | originally published in zooplus.co.uk

Perfect size for our giant

We ordered this for our Do Khyi and he loves eating it. After the X-Large Puppy we have switched over to X-Large Junior and we are very happy. No growing pains so far, which we used to get with our big dogs. The kibble has a good size, the smell is pretty good, and our Newfoundland dog (who's 5 years old) can't help but steal a chunk or two, even though he is normally very fussy. A great choice for us :)


My Dane loves it!!

After trying him on various kibble this is by far his favourite. His tail wags as soon as it's being put out. Due to the biscuits being on the large side it has even stored him gobbling up his food so no need for a slow feeder bowl anymore.



The kibble is average when it comes to quality, the pieces are very brittle and break into thousands of little bits. My dog shows little reaction when I put this in his bowl, and the food gives him wind (of the gastric variety). I wouldn't recommend this product.



This food goes down very well with our dog and he likes it. The big pieces are nice

02/17/20 | originally published in zooplus.co.uk

Very good

This food is made for my dog who's a real glutton !!!! He digests it really well and his fur is shining these days. I thoroughly recommend them !!!

01/29/20 | originally published in zooplus.co.uk

Excellent !!!

My dog, an American Bully, loves this food. It agrees very well with him and the size of the kibble is perfect for his jaw.

01/08/20 | originally published in zooplus.co.uk

Concept for life

I finally found a tasty kibble for my pup. now she does not run away when I have filled her tray with chunks. and I can kill two birds with one stone, hahaha. it is also a good remedy against pulling on the leash, if you take it as a snack in your hand she will walk along next to you. this is indeed a Concept For Life



This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.

12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good

12/02/18 | Robert gemmell

Thanks very much

The food is great and my rottie puppy love it growing nicely and looks great will always be keeping my rottie on this food I would highly recommend the food

01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.

01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.