21/01/19 | Sabrina
: 5/5

Highly recommend!

My cats loved this quality dry food. I was glad to have discovered it through Zooplus. The little nibbles are shaped well and are easier for cats to chew and digest unlike most dry food products out there, which seem far too hard. Thanks Concept! :)
: 5/5

Finally losing weight!

I have one obese cat who we’ve been trying to get the weight off for a few years now. We’d tried a variety of other brands and nothing worked and in fact she gained weight.Tried Concept For Life Light dry and within just under 3 months she’d lost 450g and weighs less than she has in years. She also absolutely loves the food and is clearly satisfied as she doesn’t ask for food between meals. Now she has the wet too. So impressed we’re moving all our cats and kittens to Concept For Life foods.
02/01/19 | Shilpa
: 5/5

Norweigen forest cats love it

A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.
24/12/18 | Dan Croker
: 3/5

The smell from Hell

My two maine coons like the food but the smell thats being leaked out by them every now and then is probably on the list of banned chemical agents. Will see if this settles down or if my nose is burnt off.
02/12/18 | Robyn
: 5/5

My cats seem to really enjoy these

My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.
: 5/5


a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .
28/10/18 | Linda Peacock
: 5/5

good value

My kitten loves this food. She leaves a clean dish every time.
24/10/18 | Sandra Vale
: 5/5

2 very fussy eaters

Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.
22/10/18 | Ioana Stoica
: 5/5

My cat loves it!

I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.
: 5/5


My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.
22/09/18 | Lucas
: 4/5

2 jears with this food.

Pluses: - no smelly poop - cats like it Minuses: - recomended dose may not be enough in vitamins. my cat got bit anemic. - not all ingridients are listed. 41%protein from poultry and other 59% comes from where? i would like to know that. im guessing it is soy protein maybe..
08/09/18 | Penny Wright
: 5/5

excellent food

my cats love this food, keep begging for more between meals and have on occasion chewed through the packaging if left accessible . their coats are glossy, full of energy, drink lots of water, using this for a year now in preference to other more expensive premium foods. successful. have lost a little weight but not when they persuade me to feed extra!
07/09/18 | F Foulds
: 4/5

Indoor cats

With 4 cats..2 chubby, 1 youngster & 1 Maine coon type we have a variety of needs. Concept indoor has been enjoyed by all 4 and our youngster doesnt want to eat anything else. The older ones used to have a bit of a dry skin issue but that has resolved itself with the oldest having noticeably softer fur now and no sign of dandruff. Will continue to buy this product and will give the wet food a go as well.
04/09/18 | Maureen
: 5/5

Brilliant product

I have 2 cats, one is overweight and a little arthritic. I purchased this for the overweight cat, but the other cat kept stealing it In preference to his wet food, even cat pate so I will be feeding both cats this diet from now on.
30/08/18 | Dt
: 3/5

Bad batch?

Batch with best before Dec 19 is different than previous bags. The food is smaller, less smooth texture with ALOT of little bits coating it. Ingredients on bag are the same dont see how thats possible. Cats dont seem to like it as much as they're leaving some behind. Would not risk buying this again now as not consistent.
30/08/18 | Mary
: 3/5

Bad batch?

The latest batch of this food dated Dec 19 has a different size and texture yet same ingredients? Cats dont seem to like it as much and now stuck with 3 bags of it. Also makes cleanup messy as the food is covered in lose dusty particles.
: 5/5

My boy loves this

I actually don't want to feed my Maine Coon dry food, but after him trying this with a free sample bag I got, he won't eat anything else grrr lol.
23/08/18 | Cliff B, Sussex
: 5/5

Concept for Life Maine Coon Adult is the new black!

My Maine Coons went mad for this food when Zooplus sent a free sample. They are now the proud owners of 26 kilos (already down to about 25 kg by the time of writing this!). The kibbles that have been their staple for 8 years are suddenly so last year; they now won't be seen eating anything other than Concept.
15/08/18 | Kornelia Sokolowska
: 5/5

Great food!

Mty both pusycats love it. food do not smell so intensive as some brands and for indor cat makes a difference as poo its so smelly yuppi!! they have good meant content and no grains wihci is even better for price they cost very happy with this purchase.
13/08/18 | Alvis
: 3/5

Proportion of ingredients changed?

UPADATE: Has the ratio of solid pieces to gravy recently been changed? The number of solid pieces is definitely reduced in the latest batch received compared to past orders. The packet weight remains the same so can only surmise that the amount of gravy has been increased? Half the rescue cats still eat the stuff whilst the other half vary with their indifference, one feral fuss-pot likes to lick the gravy off leaving the solid pieces - so she is probably happy with recent changes!