Great for little dogs that are getting on a bit

We are very happy with this food. We found a small elderly dog who wasn't in good shape at all, she was missing about half her teeth and she could barely chew, her fur was patchy and her digestion terrible, every food we tried gave her awful diarrhea and she was eating almost nothing. But things are heaps better with this new food, the shape and size of the kibble is perfect for her, her fur is growing back beautifully and her diarrhea has completely disappeared. It has helped her so much.

12/10/20 | originally published in zooplus.co.uk

Good food

My 13 year old doggie loved this food from the very first bowl. He is doing really well on it. The pieces are tiny, perfect for his little mouth, especially since his teeth have seen better days.

09/17/20 | originally published in zooplus.co.uk


My old dog loves them very much

07/18/20 | originally published in zooplus.co.uk

Dearly loved

My dog loves her food and digests it perfectly.


The best

My dog loves it, she can't get to her bowl quickly and always leaves it spotless.

05/14/20 | originally published in zooplus.co.uk

Concept for life mini senior

Very easy to digest. I've noticed that my 14 year old shitzu's fur has gotten much better


It's crazy !

Oscar, our Westie, couldn't get enough of this, he clearly loves every bite and his enjoyment still hasn't diminished to this day !


Very good

Excellent value for money. My 10 year old dog loves it and she's doing great. The pieces are small and crunchy.

02/02/20 | originally published in zooplus.co.uk

Very good

I bought this for my 8 year old dog, she loves it and it comes in a lot cheaper than the supermarket brands. I would recommend it



This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.

12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good

01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.

01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.

04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier

10/25/16 | Zuzana

Very good!

Got it for our 9yr old westie who has a sensitive stomach. It was no problem, he loved it and the granules were quite small, so easy for him to chew. Will buy again!

08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.

08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough

05/24/16 | originally published in zooplus.de

My little old man loves Mini Senior

I bought it just to try it out - my little old man really enjoys this food, plus he's had no digestive problems. The price is pretty reasonable and I would definitely re-purchase this food.

05/24/16 | originally published in zooplus.co.uk

My little old man loves Mini Senior

I bought it just to try it out - my little old man really enjoys this food, plus he's had no digestive problems. The price is pretty reasonable and I would definitely re-purchase this food.