11/11/21 | originally published in zooplus.co.uk

My Prague Ratter really love it

My two PRs (one 12 year old 3.5kg female, one male 2kgs) love this food an incredible amount! I'm glad I bought all the flavours in the small packs and this is their favourite! The kibble isn't "soft" but it is still easy for my dogs to eat with their small mouths. I used to give them Josera Deluxe mini but their fur was horribly dull and my boy just wouldn't put on any weight - then they had Vet Concept and everything was going great! Now they are getting this for a change

09/09/21 | originally published in zooplus.co.uk

Best food for my Husky

My husky is nearly 14. She’s been unwell, so I’ve been looking around for a different food. She is like a different dog on this. No more runny poo, and she’s not hungry all the time. She loves it! Highly recommended!


Gladly eaten up

After trying out a few different foods over the past few years, I came across Wolf of Wilderness soft. My three dwarf dachshunds gladly eat it all up, it isn't that soft I must admit but it still comes close to being the best dog food. I only wish it came in smaller kibble for small breeds, my three struggle a bit but it is meant for 5kg dogs according to the feeding recommendation so should be suitable for small dogs.


My dog with a sensitive stomach digests it really well

My little Phalène has a very sensitive tummy and is very fussy when it comes to food. He loves this food and since I have been feeding it to him, he doesn't have any stomach issues or diarrhea anymore. The soft kibble has just the right consistency of not too soft and not too hard and works well to clean the teeth. Only this food from now on for us.




02/20/21 | originally published in zooplus.co.uk

Excellent for those allergic to beef and pork

Excellent for those allergic to beef and pork. Quite soft kibble, very well liked, also great as treats.

02/03/21 | originally published in zooplus.co.uk

Seems to be tasty!

My dogs hoover this food right up! Even my smallest boy who has hardly any teeth loves it! They are doing very well on it and even their poop has recently had a really good consistency that any dog owner would be happy with! I'm going to keep buying it and I won't put anything else in their food bowls!


Great food

My girl has a sensitive tummy but she digests this food really well even though she usually gets diarrhea with a new food. We have been feeding this to her for a few months and we are really happy with it. The ingredients are great for my dog who has epilepsy.

09/28/20 | originally published in zooplus.co.uk

The best!

Our girl loves this food!

07/18/20 | originally published in zooplus.co.uk


GMy toothless dogs manages to eat them and lives it


It went to the rubbish bin

The taste of this food is so bad, not even the street dogs wanted to eat it, it went to the rubbish bin.

04/19/20 | originally published in zooplus.co.uk


Fab food!!! My dog digests it really well and loves to eat it up. Her fur is really great. I can highly recommend!!!!

10/24/19 | Angela


I bought this product for an older dog understanding from the write up that it was soft / moist. This is not the case still hard and crunchy and not suitable. Also when opening the bag it had a strong chemical like smell which immediately hit you when you opened the bag. I bought the trail packs - 4 varieties. These will have to be thrown away as I will not feed my dog anything that has such a pungent chemical smell.. I cannot recommend anyone to buy this product - I would rec not to buy it.

03/31/19 | Myles

Not sure

Not sure what it was but our dog got sick few time when we changed to the soft chicken from Beef. Had no issue with the beer and other food from this brand. 1 othere thing we noticed the chicken was really smelly the smell would linger after opening the bag and on your hands. 1 off experience has not turned us off the brand of food tho. We just bought 2 more big bags for our lovely bulldog.

01/03/19 | Sassy

Nutmeg Approved

We have been feeding Nutters in WOWfood since we adopted her at 4 months old. She has tried all brands from puppy to adult WOW and all have been a big hit, with the duck and the salmon being the favourites. Saw the new moist and picked up a large bag with a free small bag. Used the small bag as a treat to begin with and it was greedily received. I still use as a training treat and for recall training but also mix some of the moist kibble in with her dry kibble just for some variation.

12/04/18 | Mindy

Miseltoe is poisonous

This has miseltoe leaves, been shown to be poisonous to animals. Why would you use that ingredient???

11/23/18 | Jane

Cockerpoo loves it

Well what can I say!! My rather fussy cockerpoo loves it! I’ve never seen in her 3yrs eat all her dinner without boiled chicken mixed in. The soft dry kibble she thought were treats & couldn’t get enough of it. The wet food as I said went down a treat. Happy dog & very happy owner. I’m going to review it on my YouTube channel with a massive thumbs up!

11/17/18 | B Nelson


I have a greyhound and a jack Russell and both dogs love the soft WOW food. I have tried all 3 flavours on them and they love them all. I only use the soft food as treats when out on walks or training not as their main meal. They get the WOW dry food as their main meal.


This has revived our dog's appetite!

We have a 5 year-old goldendoodle who seemed to have got bored with her kibble and would often not eat her lunch-time meal. With a handful of this new semi-moist food added she is devouring every meal as soon as it is put down.

09/17/18 | Sarah P

It’s a winner!!

Our three picky mix breeds have tried Orijen, Canine Choice and other high brand dry dog food & really haven’t enjoyed eating them. With this food, they are straight to their bowls & it’s gone very quickly. Will be buying this brand again in more flavours!

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