We use it as a reward because it's not crumbly and our dog doesn't just swallow it because it is just the right size. Good alternative to expensive high-quality treats or cheap but low-quality ones. The fish flavour has a strong smell but we don't mind!
My big girl is very fussy and doesn't really like dry food but she likes the WoW dry food and since I've been feeding it to her she doesn't have diarrhea or wind anymore (only diarrhea every so often). Now she is very happy to have dry food. We try different flavours but always stick to WoW. It also smells very pleasant.
I used to give my collie bosch food. He had really bad breath! With this food his bad breath is gone and he fur has got softer. I mixed the rest of the old bosch food in with this one and after a week his bad breath came back. I'm going to give the rest of the bosch away.
Our Chihuahua girl is very fussy just like it says in the Wolf of Wilderness description. We don't want to give her just dry food and she doesn't like wet food so we looked for an alternative and we found this soft food. Even with this, we spent ages testing them out and giving them away because she didn't like the other flavours. But now she always empties her bowl.
My German Shepherd has always been picky with food, even Wolf of Wilderness products (I have been feeding this food to him for 5 years). But since Soft Blue River, his bowl is empty in the blink of an eye. Thank you. Yes, it smells a bit. But what stinks for us humans smells good for dogs. And our dogs are important to us.