Just great

We have been using this food since our dog was one and a half and I have to say it's been absolutely amazing. The Light-Version has been my favourite so far because it absorbs water really quickly. The normal version takes much longer. The dry food is very popular at home, agrees well with our dog, and doesn't give him gas.
09/14/20 | originally published in zooplus.co.uk

Concept for Life Large Light

I ordered a smaller package for a trial. The food disappears from the bowl and our dog is very picky. You can see that it tastes good to her. In terms of weight loss, I will not say yet, we still have a few pounds to lose. I am ordering a larger package.
07/29/20 | originally published in zooplus.co.uk

For my 6 year old baby

Great, especially for the price
07/18/20 | Paulina Zmudzinska


Very happy with the product,we have labrador mix with weight problems,and had her on royal canin .We were looking for a bit cheeper option and Concept for life is great and half the price.Her coat is soft and smooth and teeth white and healthy


My dog has been neutered to avoid the weight gain, I chose this kibble and I have noticed that her fur is soft and shining. Furthermore, the omega 6 and 3 means her dermatitis is gone, even though it's very common for labradors
06/30/20 | originally published in zooplus.co.uk


Excellent kibble good value for money
06/26/20 | originally published in zooplus.co.uk

everything good right now

I used a different food from this brand before but it wasn't a light version, but now that we noticed our dog getting chubby we switched over to the light version and her stool is great. It was a good fit straight away, now to keep losing weight he just has to stop snacking between meals.
02/27/20 | originally published in zooplus.co.uk

Super good

We switched our Labrador Lady to this after she was neutered because she has a tendency to put on the pounds and is an expert at getting treats wherever she can! She hasn't gained any weight with this food and she loves eating it! The only drawback is that she goes number 2 four times a day, but all very well shaped and firm ! We can only recommend this food and the value for money is amazing compared to other food!

Concept For Life Large Light

As a veterinary nurse myself I wanted something that was high quality, easy on the pocket and that worked for my dog. This product helped my spayed, golden lab lose 4 kg over a few months and the ingredients are very good standard for money. The bigger kibble is perfect for her size and more satiable than other light brands I have tried. Would recommend.


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
05/25/16 | originally published in zooplus.de

Large Light - super!

Can't complain - my dog eats it all up and it's very good value
05/25/16 | originally published in zooplus.co.uk

Large Light - super!

Can't complain - my dog eats it all up and it's very good value

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