04/23/21 | originally published in zooplus.co.uk


They are small, palatable and easy to eat for my little dog who has tooth problems. The thing that I really appreciated and that I have not found in the other major brands is that the packages are resealable, which helps with freshness and makes things very convenient.
11/01/20 | originally published in zooplus.co.uk

Mini kibble

My fox terrier loves it
09/28/20 | originally published in zooplus.co.uk

perfect for my boomer Chica

our Chica is very picky but she loves these chunks. She has been getting them for over 2 years now and she still leaves her bowl completely empty.
05/12/20 | originally published in zooplus.co.uk

Good food

My dogs have been getting this food for a while and they love it. It's been working wonders and the value for money is one of the best around.
05/03/20 | originally published in zooplus.co.uk

My fussy dog

I have a rescue dog who has been very picky about his food so I decided to try Concept for life and he now eats his meals vey well, his brother and sister also want it so they are all very happy
04/22/20 | originally published in zooplus.co.uk


Good food for small dogs.
04/20/20 | originally published in zooplus.co.uk

Chicco likes them very much

My little dog Chicco likes them a lot, he eats them willingly even compared to much more popular high-end brands. Since Chicco is overweight, they help me to maintain the precise amount of daily grams without having to add moisture to make the ration more palatable. Small, thin, easy-to-chew kibble, ideal for a dog with dental problems like my little dog. I will also try this brand for my 4 kittens. Satisfied, too bad not to have discovered them before
03/31/20 | originally published in zooplus.co.uk

Little kibble

Perfect my 10kg Carlin loves it
03/15/20 | originally published in zooplus.co.uk

Yay! Not rejected!

We have tried several different brands and this is the only one that both of our dogs accepted. Concept for Life was a hit with both of them. Our older dog with tooth problems find the little pieces easier to chew.
02/17/20 | originally published in zooplus.co.uk

sig. Paolo Esposito

Excellent dry food for my fussy but sweet Sihi Tzu, Tina of almost 8 years: she eats this kibble very willingly and above all she eats it every day, which she did not do before and I must tell the truth, she is doing very well thanks to them. She likes the the lamb flavour very much and she has more vitality and this after just a kilogram that we bought as a trial.
01/17/20 | originally published in zooplus.co.uk


very good food, we always keep 4kg as a reserve in case it goes out of stock. From now on we will be ordering them regularly for my 2 dogs who love this food dearly .


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
12/07/16 | Lynn Abbott

At long last ive found a food my fussy dog loves.

Buddy is a JRT and can be very fussy about what he eats. I have tried all the well known, good brand, dried foods in his 7yrs. But I think I've cracked it with Concept For Life. I buy the 1.5kg bags as I swap between the mini adult and the mini senior to stop him from becoming bored eating exactly the same food day in day out. He also gets any leftover veg from our tea - carrots, broccoli, green beans and cauliflower all go down well as extras. Buddy weighs 7.5kg and gets fed 100g of Concept For Life each day.

Medium Adult Trial Pack

My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!) I will order a large bag and see how it works out for the long-term.
08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
05/06/16 | originally published in zooplus.de

My little dog loves it

I bought this food to try out on my dog and I must say it looks really good. My Chanelle eats it all up and it is not so 'greasy' as some brands like RC.

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