10/11/21 | Davy Devine

Different size nuggets than listed

I switched from large sensitive to medium sensitive for this order because listing showed they were 1cm nuggets instead of 2cm. They have now arrived and clearly show same 2cm diagram. Hoping my dog might still like them better than the Large sensitive, although now I'm not sure what the difference actually is. Will compare ingredients when I get a chance
07/15/20 | originally published in zooplus.de

My dogs got diarrhoea straight away

I had to stop using this food after a while as all 4 of my dogs got diarrhoea from it. When it's not just one, but all of them, I think it's safe to say that the food is the problem, especially as we've never had any trouble with these dogs before. I wanted to give it to my Labradors to help them lose some of their puppy fat but I had no luck with it. I tried giving it to a friend of mine with 2 Golden Retrievers but she had the same issue. It's a shame but no recommendation from me !
06/25/20 | Nomiki


I would like to say a big thank you for giving the best food and super duper extra large kibble that any mastiff dog owner could ask. I am a regular client of zoo, but I have never purchased your brand due to economic reasons. Last month they had the best deal, for 2 large packs at almost 50 euros. So I took my chance and I am so glad I did! I may not be able to continue buying if it goes up again, but just wanted to say a big THANK YOU for giving people the chance to have this food on discount!
01/05/19 | Joanne Moore

Let down by packaging

My dog ( GSD ) enjoys this and it has helped her get back to a healthy weight after a little too much 'puppy fat'. The only problem is the last 3 sacks I have had the plastic 'zipper' has broken after only a couple of uses. The plastic of the sack is too stiff to fold down easily, so it doesnt stay as fresh as it should.


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
12/02/18 | Robert gemmell

Thanks very much

The food is great and my rottie puppy love it growing nicely and looks great will always be keeping my rottie on this food I would highly recommend the food
09/15/18 | stuart woodcock

food for my lab

weve had JD, Royal Canin and now this, concept for life food for our lab as he has elbow displacier. he likes them all and have seen no plus or minus between them other than the price
08/25/18 | June Lonergan

New food

Only just started to change over my 12yr olds previous dry food to this one, but appears to be very palatable to him and the right size kibble for his size.
08/23/18 | Jim Dunt

Loved it

Cleared his bowl in seconds! Too early to say if it helps his joints.
01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
01/27/18 | Bob Chandley

New food

She eats it still mixed with current dry,but not too keen on its own...Current dry is grain free fish based.We shall see.No health changes as she was OK before and still is in all aspects etc


This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
01/10/18 | Sharon Pearce


I've got a rescue staffy who was a fussy eater. Swapped to concept for life he know eats twice a day every day. Great value for money and would recommend😊
11/06/17 | Rev P R Brown

If they could talk I’m sure they’d say “IT’S DELICIOUS” !!

I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
09/27/17 | Hani

Loves it!

After giving this food to my cats for about a year, when zooplus brought out the dog version of it I jumped straight at the opportunity! Dog loves it and his coat is super shiny. Only downside is that I wish the pieces were just a little thicker as mine forgets to chew the pieces as they're quite small!
07/28/17 | Kokomidi

Glad we tried it

I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too. Will keep her on this food for another year and see… so far so good….
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
01/08/17 | Yvonne (North Yorkshire)

Really well liked

Zooplus has only just started stocking this brand and i'm so glad they did. I've bought CFL for years for my cat and have swapped my 12 month old labrahounds onto it as my cat does so well on it. I'm not disappointed. They love it and they digest it really well with good shaped stools, glossy coat and lots of vitality. So far (used 2 bags now) no hyperactivity, nice calm dogs. The only complaint I have is the kibbles are very small for a LARGE breed specific food.

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