11/11/21 | Dino

Labradoodle Junioe loves this foo!

My 7 month labradoodle had been experiencing an unsettled stomach from supermarket "premium" mix. I read good reviews of this product and I am not disappointed, he is happier and his stools are better. Plus it is cheaper per Kg than what I previously had him on.
01/13/21 | originally published in zooplus.co.uk

good food

I feed this alongside wet food and my dog can eat as much as he pleases. He likes it a lot and does his own portions throughout the day
11/12/20 | originally published in zooplus.co.uk

Concept for Life

My little doggie loves this food. Other brands he will leave in the bowl...
10/19/20 | originally published in zooplus.co.uk

very good

nothing else to say

Neither dog likes it

Neither of my dogs likes this food - in fact they got diarrhea after eating it. What a shame.
07/22/20 | Ciarán O Carroll


I have my 11 month old Rottweiler pup on these nuts and he is triving on them included in ingredients are salmon oil ,Glucosamine and Chondrotin for his joints his coat is nice and shiny aswell and the price ain’t bad either so I’m happy.
07/17/20 | Ciaran O Carroll

Good food

My 11 month old Rottweiler has finished his 3rd bag of this food he is triving on it his coat is nice and shiny aswell so I’m happy.
07/11/20 | originally published in zooplus.co.uk


This food is amazing we changed from profine because it wasn't going down well with one of my Australian Shepherds giving her lots of gas, making her poo a lot and she just didn't enjoy eating it. We had to change and we chose this brand because the nutritional values are as good as any other brand but without potato instead of rice which we regret choosing. No more intestinal issues with this.
07/02/20 | originally published in zooplus.co.uk

Perfect match

My Lab normally has diarrhea. But not any more with this food. I have found the right food for him and will be sticking with it.
03/30/20 | Joanna

Black stools

I have a fussy 9 month golden retriever. Since I bought this food he hasnt been eating his full meals. There Is always food left in his bowl. His stools turned black and solid I taught it was because he was new to the food but after 1 month there still the same so I have changed his food. The price of the food was the only positive

Great digestibility

Since our 6-month-old wirehaired mix has been fed this food, he no longer has any digestive problems. And it tastes good! :-)
03/06/20 | originally published in zooplus.co.uk

Excellent food

Having tried many different brands this is the most balanced and the one my dog likes the most. His poos become normal again straight away when she eats this.
02/29/20 | originally published in zooplus.co.uk

Very good product !

I saw a huge improvement in my German Shepherd's endurance.

Very good food

He loves his food and is in great health


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
08/23/18 | Jim Dunt

Woofed it!

My 11 year old Greyhound could not wait to get at his new food. He absolutely loved it, woofed it back in seconds.Bit too early to say if it helps his joints yet.
01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
01/06/18 | Barbara

No good for health

My rottweiler puppy started to eat this dry food since two weeks, and few days ago I noticed that in the urine there was something like "white pus". In fact, speaking with my veterinary they told me that 30% of protein is too much for puppies :(

*RRP= Recommended Retail Price ** Conditions apply

333zooPoints for subscribing
Do not miss out on personalised offers, discounts and coupons!
Do not miss out on personalised offers, discounts and coupons!
Please select pet type

Methods of Payment


  • Free Delivery from €49 **


  • App Store
  • Google Play