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Concept for Life Economy Packs

Beauty (3 x 3kg)
Top quality dry food to suit your cat’s nutritional needs in all life phases. Developed by vets, it is rich in easy to digest protein and well accepted. Now available in a top value economy pack....further information
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Individually €71.97
€68.99
€7.67 / kg
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Product description

Top quality dry food to suit your cat’s nutritional needs in all life phases. Developed by vets, it is rich in easy to digest protein and well accepted. Now available in a top value economy pack.

Concept for Life complete dry cat food at a glance:

  • Balanced nutrient mix: The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all round care to help it to live a long and healthy life.
  • Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Fur & Skin: The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids may help to promote glossy fur and soft skin in your cat.
  • Hairball Function: Concept for Life All cats can help to prevent the formation of hairballs. It also contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which may help to support the natural expulsion of swallowed hair.
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
  • Contains essential taurine
Concept for Life provides your pet with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. The foods are designed to make it easy for you to give your cat a species appropriate and balanced diet at every stage of its life. No matter whether your pet is a kitten, getting on in years, a house cat or one that spends time outside, Concept for Life provides your cat with a balanced, premium nutrition at a great price.

Concept for Life - tailored nutrition which is based on the individual well-being and dietary requirements of your cat!

Choose from the following different food varieties:

  • Concept for Life All Cats: A species-appropriate, balanced food suitable for adult cats aged 1 year and more.
  • Concept for Life Indoor Cats: A balanced food with moderate energy and fat content for adult indoor cats aged 1 year +.
  • Concept for Life Outdoor Cats: Formulated for adult outdoor cats aged 1 year and over with high energy needs.
  • Concept for Life Sterilised Cats: For neutered cats aged 1 year and over. With adjusted energy and protein content.
  • Concept for Life Sensitive Cats: For cats aged 1 year and over with sensitive digestive systems.
  • Concept for Life Oral Care: Formulated to help improve mouth and dental hygiene in adult cats
  • Concept for Life Light Adult: For cats aged 1 year and over which are prone to weight gain.
  • Concept for Life Maine Coon Adult: For adult Maine-Coon cats aged 15+ months.
  • Concept for Life Persian Adult: For adult Persian cats aged 12+ months.
  • Concept for Life British Shorthair Adult: For fully grown British Shorthair cats aged 12+ months.
  • Concept for Life Kitten: Ideal for kittens 2-12 months as well as pregnant and lactating queens. It is an easy to digest, balanced, premium mix of nutrients.
  • Concept for Life All Cats 10+: For older cats 10+ years with low energy needs, with a mix of premium nutrients suitable for senior cats.
Your cat's wellbeing and species-appropriate nutrition, as well as its specific nutritional requirements are at the heart of the Concept for Life philosophy.

Concept for Life - tailored nutrition for life.

More information on the individual varieties, including ingredients and feeding instructions, can be found here: Concept for Life dry cat food

Concept for Life – tailored nutrition for your pet.

Ingredients

Go to analytical constituents
More information on the individual varieties, including ingredients and feeding instructions, can be found here: Concept for Life dry cat food

Analytical constituents

protein35.0 %
fat11.0 %
fibre6.0 %
ash8.8 %
calcium1.35 %
phosphorus1.05 %
magnesium0.11 %
potassium0.82 %
sodium0.55 %
omega-3 fats1.65 %
omega-6 fats2.0 %

Feeding guide

More information on the individual varieties, including ingredients and feeding instructions, can be found here: Concept for Life dry cat food

 

Reviews

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Concept for Life Economy Packs - Beauty (3 x 3kg)
This is a stars rating area from zero to 5: 4.7/5
Overall Rating (96)
This is a stars rating area from zero to 5: 5/5
(79)
This is a stars rating area from zero to 5: 4/5
(9)
This is a stars rating area from zero to 5: 3/5
(7)
This is a stars rating area from zero to 5: 2/5
(0)
This is a stars rating area from zero to 5: 1/5
(1)
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Customer Photos

Happy cat
Misty
Ninette adore les croquettes concept for Life
tabby 6 weeks
Kitten 400g
CFL OUTDOOR brokken
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Latest user reviews

26/10/25|Lina
This is a stars rating area from zero to 5: 1/5

Cats are hungry

Our two cats like the taste of this dry food, however, the pellets feel quite light and low in density, almost as if there’s a lot of air in it. Because of that, the cats seem to get hungry again very quickly after eating. It might work as a snack or mixed with a more filling food, but on its own it does not seem satisfying.
21/01/19|Sabrina
This is a stars rating area from zero to 5: 5/5

Highly recommend!

My cats loved this quality dry food. I was glad to have discovered it through Zooplus. The little nibbles are shaped well and are easier for cats to chew and digest unlike most dry food products out there, which seem far too hard. Thanks Concept! :)
Originally published in zooplus.co.uk
13/01/19
This is a stars rating area from zero to 5: 5/5

Finally losing weight!

I have one obese cat who we’ve been trying to get the weight off for a few years now. We’d tried a variety of other brands and nothing worked and in fact she gained weight.Tried Concept For Life Light dry and within just under 3 months she’d lost 450g and weighs less than she has in years. She also absolutely loves the food and is clearly satisfied as she doesn’t ask for food between meals. Now she has the wet too. So impressed we’re moving all our cats and kittens to Concept For Life foods.
02/01/19|Shilpa
This is a stars rating area from zero to 5: 5/5

Norweigen forest cats love it

A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.
Originally published in zooplus.co.uk
24/12/18|Dan Croker
This is a stars rating area from zero to 5: 3/5

The smell from Hell

My two maine coons like the food but the smell thats being leaked out by them every now and then is probably on the list of banned chemical agents. Will see if this settles down or if my nose is burnt off.
02/12/18|Robyn
This is a stars rating area from zero to 5: 5/5

My cats seem to really enjoy these

My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.
Originally published in zooplus.co.uk
30/11/18
This is a stars rating area from zero to 5: 5/5

wow

a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .
28/10/18|Linda Peacock
This is a stars rating area from zero to 5: 5/5

good value

My kitten loves this food. She leaves a clean dish every time.
Originally published in zooplus.co.uk
24/10/18|Sandra Vale
This is a stars rating area from zero to 5: 5/5

2 very fussy eaters

Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.
Originally published in zooplus.co.uk
22/10/18|Ioana Stoica
This is a stars rating area from zero to 5: 5/5

My cat loves it!

I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.
Originally published in zooplus.co.uk
19/10/18
This is a stars rating area from zero to 5: 5/5

Fantastic

My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.
22/09/18|Lucas
This is a stars rating area from zero to 5: 4/5

2 jears with this food.

Pluses: - no smelly poop - cats like it Minuses: - recomended dose may not be enough in vitamins. my cat got bit anemic. - not all ingridients are listed. 41%protein from poultry and other 59% comes from where? i would like to know that. im guessing it is soy protein maybe..
Originally published in zooplus.co.uk
08/09/18|Penny Wright
This is a stars rating area from zero to 5: 5/5

excellent food

my cats love this food, keep begging for more between meals and have on occasion chewed through the packaging if left accessible . their coats are glossy, full of energy, drink lots of water, using this for a year now in preference to other more expensive premium foods. successful. have lost a little weight but not when they persuade me to feed extra!
Originally published in zooplus.co.uk
07/09/18|F Foulds
This is a stars rating area from zero to 5: 4/5

Indoor cats

With 4 cats..2 chubby, 1 youngster & 1 Maine coon type we have a variety of needs. Concept indoor has been enjoyed by all 4 and our youngster doesnt want to eat anything else. The older ones used to have a bit of a dry skin issue but that has resolved itself with the oldest having noticeably softer fur now and no sign of dandruff. Will continue to buy this product and will give the wet food a go as well.
Originally published in zooplus.co.uk
04/09/18|Maureen
This is a stars rating area from zero to 5: 5/5

Brilliant product

I have 2 cats, one is overweight and a little arthritic. I purchased this for the overweight cat, but the other cat kept stealing it In preference to his wet food, even cat pate so I will be feeding both cats this diet from now on.
Originally published in zooplus.co.uk
30/08/18|Dt
This is a stars rating area from zero to 5: 3/5

Bad batch?

Batch with best before Dec 19 is different than previous bags. The food is smaller, less smooth texture with ALOT of little bits coating it. Ingredients on bag are the same dont see how thats possible. Cats dont seem to like it as much as they're leaving some behind. Would not risk buying this again now as not consistent.
Originally published in zooplus.co.uk
30/08/18|Mary
This is a stars rating area from zero to 5: 3/5

Bad batch?

The latest batch of this food dated Dec 19 has a different size and texture yet same ingredients? Cats dont seem to like it as much and now stuck with 3 bags of it. Also makes cleanup messy as the food is covered in lose dusty particles.
Originally published in zooplus.co.uk
23/08/18
This is a stars rating area from zero to 5: 5/5

My boy loves this

I actually don't want to feed my Maine Coon dry food, but after him trying this with a free sample bag I got, he won't eat anything else grrr lol.
23/08/18|Cliff B, Sussex
This is a stars rating area from zero to 5: 5/5

Concept for Life Maine Coon Adult is the new black!

My Maine Coons went mad for this food when Zooplus sent a free sample. They are now the proud owners of 26 kilos (already down to about 25 kg by the time of writing this!). The kibbles that have been their staple for 8 years are suddenly so last year; they now won't be seen eating anything other than Concept.
Originally published in zooplus.co.uk
15/08/18|Kornelia Sokolowska
This is a stars rating area from zero to 5: 5/5

Great food!

Mty both pusycats love it. food do not smell so intensive as some brands and for indor cat makes a difference as poo its so smelly yuppi!! they have good meant content and no grains wihci is even better for price they cost very happy with this purchase.
Originally published in zooplus.co.uk
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