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Concept for Life Economy Packs - dog dry food

Medium Junior (2 x 12kg)
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!...further information
Concept for Life Economy Packs - dog dry food - Medium Junior (2 x 12kg)
Comfort Form Large Adult dog food, 12 kg, for dogs from 15 months. Special Formula: ideal weight, healthy skin and shiny coat, joint and cartilage protection. Discount sign visible.
Concept for Life Large Adult, dog food for dogs from 15 months, 12 kg, special formula: weight maintenance, healthy skin and coat, joint and cartilage protection.
Kibble image with the label 'Special Formula X' and a size indication of 1 cm diameter.
Concept for Life Large Junior, 12kg. Puppies and young dogs up to 15 months. Special formula: healthy growth, joint and cartilage support, optimal bone and teeth development.
Kibble with a diameter of 1 cm, text: Special Formula X.
Concept for Life Large Senior, dog food for dogs from 6 years, 12 kg. Special Formula X: maintains ideal weight, supports vitality, supports kidney function.
Kibble size 1 cm, Special Formula X. Round, brown kibble piece with scale for size indication.
Concept for Life Large Sensitive, dog food for dogs with sensitive digestion from 15 months, 12 kg, special formula for optimal digestion and immune support.
Piece of food with the inscription 'Special Formula X', size 2 cm according to scale.
Concept for Life Large Light, dog food for overweight dogs from 15 months, 12 kg. Features: weight control, long-lasting satiety, joint and cartilage protection.
Brown piece of food with the inscription 'Special Formula X' and size indication 2 cm.
Concept for Life Medium Adult dog food, 12kg, for dogs from 12 months and weighing 11-25kg. Special formula: weight maintenance, high digestibility, supports immune system.
Kibble with the inscription 'Special Formula X' and size indication of 1 cm.
Concept for Life Medium Junior, 12 kg. Puppies and young dogs up to 12 months. Special Formula X: steady growth, optimal bone and teeth development, optimal digestion.
Kibble with a diameter of 1 cm, text: Special Formula X.
Concept for Life Medium Senior dog food, 12 kg, for dogs from 7 years. Special formula: maintains ideal weight, promotes vitality, supports kidney function.
Kibble image with the label 'Special Formula X' and size indication of 1 cm.
Concept for Life Medium Sensitive, dog food for sensitive digestion from 12 months, 12 kg, with single animal protein and optimal acceptance.
Product image of a cube with the inscription 'Special Formula X' and a measurement of 1 cm.
Concept for Life Medium Light dog food, 12 kg, for dogs from 12 months prone to overweight. Special formula: weight control, long-lasting satiety, muscle maintenance.
Close-up of a brown piece of food with the inscription 'Special Formula X' and a measurement of 1 cm.
Concept for Life Labrador Retriever Adult, dog food from 15 months, 12 kg. Special formula: ideal weight, healthy skin and shiny coat, joint and cartilage protection.
Kibble image with the label 'Special Formula X' and a size indication of 2 cm.
Concept for Life Golden Retriever Adult, dog food for dogs from 15 months, 12 kg. Special formula: weight maintenance, heart function, joint protection.
Piece of food with the inscription 'Special Formula X', size 2 cm, shown with scale.
Concept for Life German Shepherd Adult, dog food from 15 months, 12 kg. Special formula: healthy skin, shiny coat, optimal digestion, joint and cartilage protection.
Star-shaped dry food with the inscription 'Special Formula X' and a size of 2 cm.
Concept for Life Boxer Adult dog food, from 15 months, for dogs 22-38 kg, 12 kg pack. Special formula: digestion optimisation, joint protection, heart support.
Kibble size 3 cm with Special Formula X, square shape.
Concept for Life French Bulldog Adult, dog food for dogs from 12 months, weight 8-14 kg, 4 kg pack. Special formula: muscle care, soft coat, reduces stool odour.
Special Formula X. Product size: 2 cm.
Concept for Life Labrador Sterilised, dry food for neutered Labrador Retrievers from 15 months, 12 kg, special formula: weight control, fibres for satiety, joint protection.
Kibble with the inscription 'Special Formula X', diameter 1 cm, shown with scale.
Concept for Life Medium Sterilised, 12 kg. Special formula: weight control, muscle maintenance, supports natural defences. For neutered dogs from 12 months, weight 11-25 kg.
Product piece with the inscription 'Special Formula X', size 1 cm shown with scale.
Concept for Life Mini Sterilised, dry food for neutered dogs from 10 months, weight control, fibres for satiety, dental care, pack size 1kg.
Triangular kibble with the inscription 'Special Formula X' and a size indication of 1 cm.
Feeding guide showing how to switch pet food: every 3 days, replace a quarter of old food with new food. Full switch to Concept for Life in 11 days.
Concept for Life Economy Packs - dog dry food - Medium Junior (2 x 12kg)
Comfort Form Large Adult dog food, 12 kg, for dogs from 15 months. Special Formula: ideal weight, healthy skin and shiny coat, joint and cartilage protection. Discount sign visible.
Concept for Life Large Adult, dog food for dogs from 15 months, 12 kg, special formula: weight maintenance, healthy skin and coat, joint and cartilage protection.
Kibble image with the label 'Special Formula X' and a size indication of 1 cm diameter.
Concept for Life Large Junior, 12kg. Puppies and young dogs up to 15 months. Special formula: healthy growth, joint and cartilage support, optimal bone and teeth development.
Kibble with a diameter of 1 cm, text: Special Formula X.
Concept for Life Large Senior, dog food for dogs from 6 years, 12 kg. Special Formula X: maintains ideal weight, supports vitality, supports kidney function.
Kibble size 1 cm, Special Formula X. Round, brown kibble piece with scale for size indication.
Concept for Life Large Sensitive, dog food for dogs with sensitive digestion from 15 months, 12 kg, special formula for optimal digestion and immune support.
Piece of food with the inscription 'Special Formula X', size 2 cm according to scale.
Concept for Life Large Light, dog food for overweight dogs from 15 months, 12 kg. Features: weight control, long-lasting satiety, joint and cartilage protection.
Brown piece of food with the inscription 'Special Formula X' and size indication 2 cm.
Concept for Life Medium Adult dog food, 12kg, for dogs from 12 months and weighing 11-25kg. Special formula: weight maintenance, high digestibility, supports immune system.
Kibble with the inscription 'Special Formula X' and size indication of 1 cm.
Concept for Life Medium Junior, 12 kg. Puppies and young dogs up to 12 months. Special Formula X: steady growth, optimal bone and teeth development, optimal digestion.
Kibble with a diameter of 1 cm, text: Special Formula X.
Concept for Life Medium Senior dog food, 12 kg, for dogs from 7 years. Special formula: maintains ideal weight, promotes vitality, supports kidney function.
Kibble image with the label 'Special Formula X' and size indication of 1 cm.
Concept for Life Medium Sensitive, dog food for sensitive digestion from 12 months, 12 kg, with single animal protein and optimal acceptance.
Product image of a cube with the inscription 'Special Formula X' and a measurement of 1 cm.
Concept for Life Medium Light dog food, 12 kg, for dogs from 12 months prone to overweight. Special formula: weight control, long-lasting satiety, muscle maintenance.
Close-up of a brown piece of food with the inscription 'Special Formula X' and a measurement of 1 cm.
Concept for Life Labrador Retriever Adult, dog food from 15 months, 12 kg. Special formula: ideal weight, healthy skin and shiny coat, joint and cartilage protection.
Kibble image with the label 'Special Formula X' and a size indication of 2 cm.
Concept for Life Golden Retriever Adult, dog food for dogs from 15 months, 12 kg. Special formula: weight maintenance, heart function, joint protection.
Piece of food with the inscription 'Special Formula X', size 2 cm, shown with scale.
Concept for Life German Shepherd Adult, dog food from 15 months, 12 kg. Special formula: healthy skin, shiny coat, optimal digestion, joint and cartilage protection.
Star-shaped dry food with the inscription 'Special Formula X' and a size of 2 cm.
Concept for Life Boxer Adult dog food, from 15 months, for dogs 22-38 kg, 12 kg pack. Special formula: digestion optimisation, joint protection, heart support.
Kibble size 3 cm with Special Formula X, square shape.
Concept for Life French Bulldog Adult, dog food for dogs from 12 months, weight 8-14 kg, 4 kg pack. Special formula: muscle care, soft coat, reduces stool odour.
Special Formula X. Product size: 2 cm.
Concept for Life Labrador Sterilised, dry food for neutered Labrador Retrievers from 15 months, 12 kg, special formula: weight control, fibres for satiety, joint protection.
Kibble with the inscription 'Special Formula X', diameter 1 cm, shown with scale.
Concept for Life Medium Sterilised, 12 kg. Special formula: weight control, muscle maintenance, supports natural defences. For neutered dogs from 12 months, weight 11-25 kg.
Product piece with the inscription 'Special Formula X', size 1 cm shown with scale.
Concept for Life Mini Sterilised, dry food for neutered dogs from 10 months, weight control, fibres for satiety, dental care, pack size 1kg.
Triangular kibble with the inscription 'Special Formula X' and a size indication of 1 cm.
Feeding guide showing how to switch pet food: every 3 days, replace a quarter of old food with new food. Full switch to Concept for Life in 11 days.
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-3.18%
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€93.98
€90.99
€3.79 / kg
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Product description

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!
This promotional offer applies only to the listed variants starting with 561531.xx (.xx = variant identifier).

Concept for Life at a glance:

  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Healthy skin and shiny coat:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
  • Maximum digestibility:
    High-quality protein, combined with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Highest level of acceptance:
    The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.

More information about Concept for Life Dry Dog Food can be found here

Concept for Life – tailored nutrition for your pet

* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.

Ingredients

Go to analytical constituents
More information about Concept for Life Dry Dog Food, including ingredients and feeding recommendations, can be found here

Analytical constituents

protein30.0 %
fat11.5 %
fibre7.0 %
ash7.8 %
calcium1.5 %
phosphorus1.0 %
sodium0.35 %
omega-3 fats0.6 %
omega-6 fats2.1 %

Feeding guide

More information about Concept for Life Dry Dog Food, including ingredients and feeding recommendations, can be found here

Reviews

Concept for Life Economy Packs - dog dry food - Medium Junior (2 x 12kg)
This is a stars rating area from zero to 5: 4.4/5
Overall Rating (213)
This is a stars rating area from zero to 5: 5/5
(149)
This is a stars rating area from zero to 5: 4/5
(33)
This is a stars rating area from zero to 5: 3/5
(14)
This is a stars rating area from zero to 5: 2/5
(3)
This is a stars rating area from zero to 5: 1/5
(14)
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Customer Photos

Bulldog
Kaya
Hrana za Tessu
Buone
Pallino
Concept for Life X Large Junior
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Top local reviews

11/10/21|Davy Devine
This is a stars rating area from zero to 5: 4/5

Different size nuggets than listed

I switched from large sensitive to medium sensitive for this order because listing showed they were 1cm nuggets instead of 2cm. They have now arrived and clearly show same 2cm diagram. Hoping my dog might still like them better than the Large sensitive, although now I'm not sure what the difference actually is. Will compare ingredients when I get a chance
25/06/20|Nomiki
This is a stars rating area from zero to 5: 5/5

The BEST FOR MASTIFF

I would like to say a big thank you for giving the best food and super duper extra large kibble that any mastiff dog owner could ask. I am a regular client of zoo, but I have never purchased your brand due to economic reasons. Last month they had the best deal, for 2 large packs at almost 50 euros. So I took my chance and I am so glad I did! I may not be able to continue buying if it goes up again, but just wanted to say a big THANK YOU for giving people the chance to have this food on discount!
14/12/18
This is a stars rating area from zero to 5: 5/5

Recommended

This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
This is a stars rating area from zero to 5: 5/5

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
18/01/18
This is a stars rating area from zero to 5: 5/5

Excellent

This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
02/09/16
This is a stars rating area from zero to 5: 5/5

Concept for Life Medium Adult

My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
27/06/16
This is a stars rating area from zero to 5: 5/5

Sensitive Dog

My dog has lots of intolerances, but since switching to this food with a mono-protein source, there have been no more tummy troubles! Plus, his coat is once again really shiny - I can almost see my reflection in it! :)
27/06/16
This is a stars rating area from zero to 5: 5/5

5 stars!

I was on the hunt for the best food for my dog and it seems that I've finally found it! Her coat shines (like I have sprayed it with hairspray!) and her diarrhoea is gone too! GREAT!
23/06/16
This is a stars rating area from zero to 5: 5/5

Great dry food

My girl is extremely fussy, but she is really happy with this food - and so am I
05/06/16
This is a stars rating area from zero to 5: 5/5

Large Senior

My dogs are crazy about this food! A must-have
25/05/16
This is a stars rating area from zero to 5: 5/5

Large Light - super!

Can't complain - my dog eats it all up and it's very good value
24/05/16
This is a stars rating area from zero to 5: 5/5

Good acceptance

If you own a dog that has lots of intolerances, you are always a bit wary of trying a new food. I've ordered two small bags of this food, because I liked how it looked and wanted to see if 'Boney' would get on with it. Result so far have been very positive and I can recommend this food, providing it stays this way!
24/05/16
This is a stars rating area from zero to 5: 5/5

Great food

My dog seems to really enjoy this dry food and seems to get full up, which is important to me. So far, so good
24/05/16
This is a stars rating area from zero to 5: 5/5

My little old man loves Mini Senior

I bought it just to try it out - my little old man really enjoys this food, plus he's had no digestive problems. The price is pretty reasonable and I would definitely re-purchase this food.
24/05/16
This is a stars rating area from zero to 5: 5/5

Seems to be tasty

I used to buy my dog food from 'RC' but I thought I should try something new, due to the price difference. My Sydney is really getting on well with this new food - if it continues to go this well, we will carry on buying Concept for Life.
19/05/16
This is a stars rating area from zero to 5: 5/5

Mini Junior

My Yorkies LOVE it - it's really well accepted. I am definitely going to reorder this food.
19/05/16
This is a stars rating area from zero to 5: 5/5

Great food

I've finally found a kibble that my Maia, my two year old golden retriever, will eat happily! She now has a beautiful, thick coat and is always full of energy. Very satisfied!
18/05/16
This is a stars rating area from zero to 5: 5/5

High quality

My large breed dogs really enjoy this food. The price / kg ratio is also excellent.
13/05/16
This is a stars rating area from zero to 5: 5/5

good food

My dog ate all his food up and his poo is small and firm. Very good - reordering this food now.
06/05/16
This is a stars rating area from zero to 5: 5/5

Excellent

My Labrador is crazy about this food. His bowl is always empty after dinner and he is looking very healthy too. Price-wise, it is nice for my wallet :-)
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