zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Medium Adult
12kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition....further information
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1.5kgSave 10%
€7.49
€4.99 / kg
€6.746kg
Individually €29.96
€27.99
€4.67 / kg
€25.1912kg
€45.49
€3.79 / kg
€40.9412kg + 1.5kg Free!
€45.99
€3.41 / kg
Economy Pack: 2 x 12kg
Individually €90.98
€87.99
€3.67 / kg
€79.19€45.49
€3.79 / kg
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Concept for Life Medium Adult
12kg
€45.49
€3.79 / kg
Product description
Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition.
- Maintaining the ideal weight
The adjusted calorie content can help to maintain your dog's ideal weight. High-quality animal proteins help to maintain strong muscles.
- Support for the body's natural defences
A special vitamin complex combined with mannan oligosaccharides and beta-glucans can support your dog's natural defences and strengthen the immune system.
- Skin & Fur
The vitamin B complex together with copper, bound zinc and valuable omega-3 and omega-6 fatty acids can contribute to a shiny coat and healthy skin.
- Digestive safety
Thanks to highly digestible proteins, prebiotic inulin and special plant fibres and dietary fibres from linseed and dried beet pulp, a stable intestinal flora can be promoted.
- Excellent tolerability and acceptance
The recipe with fresh meat and selected ingredients ensures maximum acceptance for medium-sized dogs.
- Well-balanced nutrients
Contains all the essential proteins, fatty acids, vitamins and minerals required for optimum all-round care and a vital, long dog life.
Available in the sizes: 1.5kg, 6kg, 12kg and 24kg.
Try it too:
Dry food Snacks & Feed supplement
Ingredients
Go to analytical constituents
Concept for Life Medium Adult is a complete dry food for adult dogs.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 6.6 % |
| calcium | 1.15 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.64 % |
| omega-6 fats | 3.2 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dog’s weight in kg | Daily amount - reduced activity | Daily amount - normal activity | Daily amount - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Reviews
Overall Rating (12)
Latest user reviews
08/10/21|Dev Ray
Great Lily’s Kitchen replacement
Great dry kibble. My dog gets an ear infection if too much grains in the food - with this food, no such issues. Plus he likes it and it’s very good nutrient values. Highly recommend
03/06/20
Didn’t suit my boxer
As this food was on offer I decided to try it instead of her usual Royal Canin and while my boxer loved it, unfortunately she soon began to lose hair and had extremely dry skin. After two months it was extremely bad so I switched back and a month later she has her shiny healthy coat back.
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
29/01/18|Pamela Johns
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
13/01/18|Alison
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
06/04/17|Yvonne (North Yorkshire)
MUST BE TRIED
I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
10/10/16
Medium Adult Trial Pack
My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!)
I will order a large bag and see how it works out for the long-term.
02/09/16
Concept for Life Medium Adult
My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
17/08/16|Emma Osborne
Concept for life Large Junior
I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in zooplus.co.uk
17/08/16|Emma Osborne
Concept for life Senior
I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
18/05/16
A big change
My 6 year old Labrador has changed from Royal Canin Medium Adult to this new kibble. She seems to love it and I am just as appreciative as it costs me a lot less!
Originally published in zooplus.it
