10 reviews for400g Concept for Life Dry Cat Food - 10% Off! *

This is a really good dry food for your kitten for multiple reasons. First ingredient is protein and it doesn’t say “animal and animal derivatives” it is openly and honestly written. Doesn’t have the weird additives and ingredients like “cereals”. I was using a different brand and saw my new kitten’s healthy fur and had to ask the rescue the brand and that’s how I discovered this. I am really surprised it’s not the most popular given it has the best ingredients and very affordable price.

My cats were on Royal canin sensitivity control but it got quite expensive feeding 4 cats so we opted to give this one a go as it treats all the things the royal canin one does also and our cats have been getting on great and it's much better value.

My fussy cat is still enjoying this flavour after two bags. Before, she would not want a new brand of cat food after a few days, and I was running out of brands for her to try. I will be ordering the third bag for her this week.

Good product, looks bigger than usual dry food, but middy soft kibble for cats oral health and easy on stomach I presume too. I have two nearly 2 years old male cats and they love it. One of my boys has to be on 90% wet food diet,so this is good 10% spend, knowing his oral care is taken care of too. I also use it as a treat game as they like chasing it around the floor. Definitely recommend to try.

My two British shorthairs love it and the shapes are good for cleaning their teeth. I checked with my vet if she thought this food was ok for them, she checked through the ingredients list and was happy with it

My cats LOVE this! They growl if the other gets too close to their bowl whilst eating xD We feed them dry and wet food but they’re always reluctant to eat the dry - or just refuse to. I’ve tried a few premium brands as I want them to be healthy as well as enjoy their food but this is the first that they absolutely love! Plus if it’s good for their teeth, I’m made up.

Our cats were immediately fond of this food! We bought it in the first place because one of our cats has to chew more, so needed large kibble. We tried different types of food (Royal Canin, Hill's Science...) but this kibble was the most popular and the pieces are big enough to munch on.

My Persian has chronic gingivitis despite a tartar removal procedure and this kibble is well liked by him and my other cats. Good stuff

My Coco likes this food so much she tries to steal some out of the bag when she thinks I'm not looking. So it's safe to say it's gone down well.

We use this dry food as a treat :) our cat loves it and it gives him something to really chew on!