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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your pet.
Now when you buy these great value bonus bags of selected Concept for Life dry dog food in a range of tasty options, you'll only pay for 12kg - that's 1.5kg extra free!
Now when you buy selected 1.5kg bags of Concept for Life complete dry dog food in a range of options tailored to different sizes or breeds, you'll get another 1.5kg bag free!
Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.
Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.
Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function and has an adapted calorie content to help your dog maintain their ideal weight.
Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.
Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.
Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat
High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.
Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.
Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.
High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.
High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.
High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.
High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content to promote lean muscles.
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.
High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.
High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content to promote lean muscles.
Suited to the nutritional needs of medium-sized senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.
Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.