Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

Concept for Life Pet Food

Tailored nutrition for your pet!

Introduce your pet to premium nutrition based around scientific research, designed to support specific needs at every stage in life. Each tasty dry or wet food Concept for Life variety has been tailored to the individual needs and dietary requirements of your dog or cat, no matter its personal circumstances, age or breed. Concept for Life offers premium nutrition at an irresistible price!
Calorie and nutrient contents in Concept for Life have also been adapted to ensure your pet remains as healthy as possible. Each Concept for life wet or dry food variety uses the finest quality ingredients, chosen for their specific benefits for your pet’s health. Along with a selected mix of nutrients, you can be sure that any Concept for Life dish provides your cat or dog with everything it needs.

Our range of Concept for Life pet food at zooplus:

  • Concept for Life Cat Food Range: the Concept for Life cat food ranges covers everyone from kitten to senior, with tailored nutrition based on unique scientific concepts that are tailor made for your pet at this point in its life. Choose from a great range of tasty kibble, or treat your cat to a wholesome wet food meal:
    • Dry Cat Food: whether your cat is sterilised, sensitive, overweight or looking to stay beautiful and glossy, Concept for Life has a specialised nutrition kibble for the job. There are also specific dishes depending on whether your cat lives indoors or outdoors - as dietary needs can be drastically different depending on the amount of exercise your cat enjoys - as well as breed-specific kibbles. Top quality food for every cat at every point in its life!
    • Wet Cat Food: why not combine your cat’s kibble with a delicious moist cat food dish? Concept for Life wet cat food offers corresponding specialised nutrition dishes for the dry cat food varieties, in handy pouches for ease of serving and available encased in gravy or jelly, depending on tastes.
  • Concept for Life Dog Food Range: choosing the correct tailored nutrition for your dog can help extend its life and improve its quality of life. Concept for Life dry dog food is packed full of key nutrients and available in a range of varieties, including breed and size specific dishes for every age group:
    • Dry Dog Food: a small breed dog will have drastically different needs from a giant breed, something of which Concept for Life is all too aware. That is why it provides dry dog food in specific mini, medium, large and X-large options, as well as providing breed specific kibble. Each dish is also designed for a life stage, so that your large breed dog receives everything it needs from puppyhood to retirement!

Choosing a Concept for Life diet for your pet will ensure that your dog or cat is happy, healthy and active, enjoying tailored nutrition at every stage of its life. Nothing but the best for your pet!

Why not take a look at our great selection of special offers available now at zooplus? Keeping your pet healthy and happy does not have to break the bank!

*RRP= Recommended Retail Price ** Conditions apply

Methods of Payment


  • Free Delivery from €49 **


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