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Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

1 - 24 of 130 products
1 - 24 of 130 products
1 - 24 of 130 products
Concept for Life Economy Packs

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Concept for Life Economy Packs

Rating: 5/5(43)
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
24 Varieties from
 €21.99
Labrador Sterilised (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Labrador Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Golden Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Boxer Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
German Shepherd Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life German Shepherd Adultzooplus choice

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Concept for Life German Shepherd Adult

Rating: 5/5(12)
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Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

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Concept for Life Medium Adultzooplus choice

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Concept for Life Medium Adult

Rating: 5/5(12)
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€45.99
€3.83 / kg
€43.69
Economy Pack: 2 x 12kg
individually priced €91.98
Now €88.99
€3.71 / kg
€84.54
Concept for Life Boxer Adult

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Concept for Life Boxer Adult

Rating: 4/5(11)
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Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
4 Varieties from
 €10.99
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
1.5kg

Sold out

€10.99
€7.33 / kg
€10.44
Notify me when available
6kg

Sold out

individually priced €43.96
Now €40.99
€6.83 / kg
€38.94
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Concept for Life Large Sensitivezooplus choice

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Concept for Life Large Sensitive

Rating: 5/5(16)
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High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24
Concept for Life Labrador Sterilised zooplus choice

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Concept for Life Labrador Sterilised

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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1kg
€7.49
€7.49 / kg
€7.12
4kg
individually priced €29.96
Now €27.99
€7.00 / kg
€26.59
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life X-Large Adultzooplus choice

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Concept for Life X-Large Adult

Rating: 5/5(12)
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High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€49.99
€4.17 / kg
€47.49
Economy Pack: 2 x 12kg
individually priced €99.98
Now €96.99
€4.04 / kg
€92.14
100g Concept for Life Insect Dog Snacks - Special Price! *

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Special Price!

100g Concept for Life Insect Dog Snacks - Special Price! *

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Special Price!

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a special price!

Delivery in 1-5 working days
2 Varieties from
 €3.59
Carrots (100g)
Was €3.99
Now €3.59
€35.90 / kg
Sweet Potatoes (100g)
Was €3.99
Now €3.59
€35.90 / kg
Concept for Life Large Adultzooplus choice

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Concept for Life Large Adult

Rating: 5/5(27)
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High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
5 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€47.99
€4.00 / kg
€45.59
12kg + 1.5kg Free!
€47.99
€3.55 / kg
Economy Pack: 2 x 12kg
individually priced €95.98
Now €92.99
€3.87 / kg
€88.34
Concept for Life Medium Sensitive

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Concept for Life Medium Sensitive

Rating: 5/5(13)
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High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
1.5kg

Sold out

€8.99
€5.99 / kg
€8.54
Notify me when available
6kg

Sold out

individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
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Concept for Life X-Small Adult

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Concept for Life X-Small Adult

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High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-5 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
2 x 1.5kg
individually priced €17.98
Now €16.99
€5.66 / kg
€16.14
Economy Pack: 4 x 1.5kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
Concept for Life Labrador Retriever Adultzooplus choice

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Concept for Life Labrador Retriever Adult

Rating: 5/5(23)
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Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
75g Concept for Life Cat Paste Treats - Special Price!*

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Special Price!

75g Concept for Life Cat Paste Treats - Special Price!*

Rating: 5/5(21)
Special Price!

Now when you buy selected 75g Concept for Life Cat Paste Treats , with different varieties to suit adult cats with food sensitivities or those with long, thick fur, you'll pay a Special Low Price!

Delivery in 1-5 working days
2 Varieties from
 €2.99
Beauty (75g)
Was €3.99
Now €2.99
€39.87 / kg
Sensitive (75g)
Was €3.99
Now €2.99
€39.87 / kg
400g Concept for Life Dry Cat Food - Special Price!*

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Special Price!

400g Concept for Life Dry Cat Food - Special Price!*

Rating: 5/5(118)
Special Price!

Now when you buy selected 400g of Concept for Life Adult/Kitten Dry Cat Food, which focuses on the cat’s individual well-being and dietary requirements, you'll pay a Special Price!

Delivery in 1-5 working days
17 Varieties from
 €3.39
Adult Light (400g)
Was €5.49
Now €4.89
€12.22 / kg
Adult Maine Coon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Maine Coon Grain-Free Salmon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Persian (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult British Shorthair (400g)
Was €4.29
Now €3.79
€9.48 / kg
Concept for Life Medium Sterilised

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Concept for Life Medium Sterilised

Rating: 5/5(1)
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Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €5.99
1kg
€5.99
€5.99 / kg
€5.69
4kg
individually priced €23.96
Now €21.99
€5.50 / kg
€20.89
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Concept for Life Mini Sterilised

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Concept for Life Mini Sterilised

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Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-5 working days
2 Varieties from
 €5.99
1kg
€5.99
€5.99 / kg
€5.69
4kg (4 x 1kg)
individually priced €23.96
Now €21.99
€5.50 / kg
€20.89
12kg Concept for Life Dry Dog Food for a Special Price!

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Special Price!

12kg Concept for Life Dry Dog Food for a Special Price!new

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Special Price!

Now when you buy selected 12kg bags of Concept for Life dry dog food, in a range of flavours and with tailored recipes, you'll only pay a special price.

Delivery in 1-5 working days
18 Varieties from
 €40.99
Labrador Retriever Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Labrador Sterilised (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Boxer Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
German Shepherd Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Golden Retriever Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
10kg/9kg Concept for Life Dry Cat Food - Special Price!*zooplus choice

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Special Price!

10kg/9kg Concept for Life Dry Cat Food - Special Price!*

Rating: 5/5(166)
Special Price!

Now when you buy selected 9kg (3 x 3kg) or 10kg Concept for Life dry cat food in a range of varieties tailored to meet your cat's nutritional needs, you'll get it for a great value Special Price!

Delivery in 1-5 working days
18 Varieties from
 €47.99
Adult Persian (9kg)
Was €71.97
Now €57.49
€6.39 / kg
Adult Maine Coon Salmon (9kg)
Was €65.97
Now €52.69
€5.85 / kg
Adult Light (9kg)
Was €74.97
Now €59.89
€6.65 / kg
Adult British Shorthair (9kg)
Was €71.97
Now €57.49
€6.39 / kg
Adult Maine Coon (10kg)
Was €71.99
Now €57.59
€5.76 / kg
Concept for Life All Cats 10+ - in Jelly

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Concept for Life All Cats 10+ - in Jelly

Rating: 5/5(86)
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The ideal complete wet cat food for those 10+ years old. It contains meaty chunks in a tasty jelly and a special combination of vital nutrients & reduced phosphorus content for vitality and health.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54
Concept for Life Mum & Young Kittens Mousse

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Concept for Life Mum & Young Kittens Mousse

Rating: 2/5(1)
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Complete wet food for pregnant and nursing cat mums, and kittens 6 weeks - 4 months. With colostrum for the body's own defences and a raised energy content. The mousse has an extra soft consistency.

Delivery in 1-5 working days
2 Varieties from
 €16.99
6 x 200g
€16.99
€14.16 / kg
€16.14
Saver Pack: 24 x 200g
individually priced €67.96
Now €64.99
€13.54 / kg
€61.74
Concept for Life Kitten - in Jellyzooplus choice

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Concept for Life Kitten - in Jelly

Rating: 5/5(83)
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Perfect for young cats between 2-12 months, this premium complete wet food supports steady, healthy development and contains a range of easy to digest, vital ingredients in a delicious jelly recipe.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54
Concept for Life Maine Coon Adult Salmon - Grain-Free

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Concept for Life Maine Coon Adult Salmon - Grain-Free

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Grain-free complete dry food for Maine Coon cats from 15 months. Made with 14% tasty fresh salmon and enriched with glucasime and chondroitin, it has extra large kibble to encourage intensive chewing.

Delivery in 1-5 working days
3 Varieties from
 €4.29
400g
€4.29
€10.73 / kg
€4.08
3kg
€21.99
€7.33 / kg
€20.89
Economy Pack: 3 x 3kg
individually priced €65.97
Now €62.99
€7.00 / kg
€59.84
Concept for Life Sterilised Cats Beef Grain-Free - in Jelly

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Concept for Life Sterilised Cats Beef Grain-Free - in Jelly

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Specifically formulated for neutered cats 1 year+, this grain-free complete wet cat food is made with tasty beef in juicy jelly. It has an increased protein content and can help prevent urinary stones.

Delivery in 1-5 working days
3 Varieties from
 €13.99
12 x 85g
€13.99
€13.72 / kg
€13.29
24 x 85g
individually priced €27.98
Now €26.99
€13.23 / kg
€25.64
48 x 85g
individually priced €55.96
Now €52.99
€12.99 / kg
€50.34
Concept for Life Kitten Beef Grain-Free - in Jelly

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Concept for Life Kitten Beef Grain-Free - in Jelly

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Grain-free complete wet kitten food with tasty beef and an ideal nutritional profile for kittens, pregnant & nursing cats, helping to support the body's defences and balanced growth. With smaller chunks.

Delivery in 1-5 working days
1 Varieties from
 €12.99
12 x 85g

Sold out

€12.99
€12.74 / kg
€12.34
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Concept for Life Pet Food

Concept for Life Cat Food

Concept for Life Dog Food

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