Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

1 - 24 of 113 products
1 - 24 of 113 products
1 - 24 of 113 products

Mixed trial pack with 2 x 85g in jelly and 2 x 85g in gravy. Tasty premium wet food for cats - choose from Sterilised, Kitten, Sensitive and All Cats. Tailored nutrition for your pet. Try now!

Delivery in 1-5 working days
4 Varieties from
 €2.79
Sterilised
€2.79
€8.21 / kg
Sensitive
€2.79
€8.21 / kg
All Cats
€2.79
€8.21 / kg
Kitten
€2.79
€8.21 / kg

Complete dry food for Maine Coon kittens up to 15 months. This larger kibble food is made with tasty fresh meat and enriched with colostrum to help support the immune system. Aids balanced growth. 

Delivery in 1-5 working days
4 Varieties from
 €3.69
400g
€3.69
€9.23 / kg
3kg
€20.99
€7.00 / kg
10kg
€65.49
€6.55 / kg
Economy Pack: 2 x 10kg
individually priced €130.98
Now €126.99
€6.35 / kg

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Over 8000 products to choose from

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €12.49
Sweet Potato
individually priced €14.37
Now €12.49
€41.63 / kg
Carrot
individually priced €14.37
Now €12.49
€41.63 / kg

Complete dry cat food for pregnant lactating cat mums and kittens aged 6 weeks-4 months. Smaller-sized kibble with fresh meat and increased energy content & colostrum for the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €4.99
400g
€4.99
€12.48 / kg
3kg
€24.99
€8.33 / kg
10kg
€61.99
€6.20 / kg
Economy Pack: 2 x 10kg
individually priced €123.98
Now €118.99
€5.95 / kg

Delicious wet cat food in tasty gravy or jelly, made using premium ingredients in recipes specifically tailored to meet the individual needs of cats. Species-appropriate & easy to digest.

Delivery in 1-5 working days
12 Varieties from
 €46.49
Sensitive Cats – in Gravy
individually priced €52.76
Now €50.99
€12.50 / kg
Sensitive Cats – in Jelly
individually priced €53.96
Now €48.49
€11.88 / kg
Sterilised Cats – in Gravy
individually priced €52.76
Now €48.49
€11.88 / kg
Sterilised Cats – in Jelly
individually priced €52.76
Now €50.99
€12.50 / kg
Beauty – in Gravy
individually priced €52.76
Now €48.49
€11.88 / kg

With tasty fresh meat - a complete, reduced-calorie dry cat food for cats that are prone to weight gain. It can help to support muscle maintenance. With L-carnitine and a special satiety formula.

Delivery in 1-5 working days
3 Varieties from
 €5.29
400g
€5.29
€13.23 / kg
3kg
€19.99
€6.66 / kg
Economy Pack: 3 x 3kg
individually priced €59.97
Now €56.99
€6.33 / kg

Delicious dry cat food made with fresh meat. The kibble is rich omega 3 & omega 6 fatty acids, biotin and zinc for supple skin and shiny fur. It supports natural coat pigmentation and is anti-hairball.

Delivery in 1-5 working days
3 Varieties from
 €5.29
400g
€5.29
€13.23 / kg
3kg
€19.99
€6.66 / kg
Economy Pack: 3 x 3kg
individually priced €59.97
Now €56.99
€6.33 / kg

Low carb dietetic nutrition for overweight adult dogs, this complete dry dog food can help to regulate the glucose supply and supports a healthy weight. Suitable for dogs with diabetes mellitus.

Delivery in 1-5 working days
4 Varieties from
 €8.19
1kg
€8.19
€8.19 / kg
4kg
individually priced €32.76
Now €29.99
€7.50 / kg
12kg
€68.49
€5.71 / kg
Economy Pack: 2 x 12kg
individually priced €136.98
Now €133.99
€5.58 / kg

Tasty wet food in pouches, it has the ideal nutrient profile for adult cats that rarely go outside. It provides all-round care for adult cats and can help to prevent urinary stones and hairballs.

Delivery in 1-5 working days
3 Varieties from
 €12.49
12 x 85g
€12.49
€12.25 / kg
24 x 85g
individually priced €24.98
Now €23.99
€11.76 / kg
48 x 85g
individually priced €49.96
Now €46.49
€11.39 / kg

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
3 Varieties from
 €7.49
1.5kg
€7.49
€4.99 / kg
6kg
individually priced €29.96
Now €27.49
€4.58 / kg
12kg

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€49.99
€4.17 / kg
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Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.

Delivery in 1-5 working days
4 Varieties from
 €6.29
1.5kg
€6.29
€4.19 / kg
6kg
individually priced €25.16
Now €22.99
€3.83 / kg
12kg
€44.99
€3.75 / kg
Economy Pack: 2 x 12kg
individually priced €89.98
Now €85.99
€3.58 / kg

Balanced wet cat food, rich in omega 3 & 6 and biotin for shiny fur and healthy skin. This tasty food is suitable for cats with sensitive skin and provides your cat with a tasty, healthy meal.

Delivery in 1-5 working days
3 Varieties from
 €13.19
12 x 85g
€13.19
€12.93 / kg
24 x 85g
individually priced €26.38
Now €24.99
€12.25 / kg
48 x 85g
individually priced €52.76
Now €50.99
€12.50 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €6.29
1.5kg
€6.29
€4.19 / kg
6kg
individually priced €25.16
Now €22.99
€3.83 / kg
12kg
€45.49
€3.79 / kg
Economy Pack: 2 x 12kg
individually priced €90.98
Now €87.49
€3.65 / kg

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
4 Varieties from
 €6.29
1.5kg
€6.29
€4.19 / kg
6kg
individually priced €25.16
Now €22.99
€3.83 / kg
12kg
€43.49
€3.62 / kg
Economy Pack: 2 x 12kg
individually priced €86.98
Now €83.99
€3.50 / kg

Scientific-based dry cat food, specifically formulated to suit the nutritional needs of Persian cats. It is well accepted, helps to minimise hairball formation and supports shiny fur and supple skin.

Delivery in 1-5 working days
5 Varieties from
 €3.19
400g
€3.19
€7.98 / kg
3kg
€19.99
€6.66 / kg
Economy Pack: 3 x 3kg
individually priced €59.97
Now €56.49
€6.28 / kg
12 x 85g Beauty in Jelly
€13.49
€13.23 / kg
12 x 85g Beauty in Gravy
€13.19
€12.93 / kg

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €4.79
100g
€4.79
€47.90 / kg
Saver Pack: 3 x 100g
individually priced €14.37
Now €12.49
€124.90 / kg

Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 1-5 working days
2 Varieties from
 €4.79
100g
€4.79
€47.90 / kg
Saver Pack: 3 x 100g
individually priced €14.37
Now €12.49
€41.63 / kg

Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 1-5 working days
2 Varieties from
 €8.99
250ml
€8.99
€35.96 / l
1000ml

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€17.49
€17.49 / l
Notify me when available

Tasty dry dietetic cat food for adult cats with FLUTD issues. The kibble has uric acidifying properties and an adapted magnesium content. It can help to help dissolve existing struvite stones.

Delivery in 1-5 working days
4 Varieties from
 €3.69
3kg
€26.99
€9.00 / kg
10kg
€74.99
€7.50 / kg
Economy Pack: 2 x 10kg
individually priced €149.98
Now €145.99
€7.30 / kg
350g

Sold out

€3.69
€10.54 / kg
Notify me when available

Complete dry cat food tailored to suit the needs of Maine Coon cats. It is made with fresh meat  and the extra large kibble encourages intensive chewing. With glucosamine & chondroitin.

Delivery in 1-5 working days
3 Varieties from
 €3.19
400g
€3.19
€7.98 / kg
3kg
€19.99
€6.66 / kg
10kg

Sold out

€61.99
€6.20 / kg
Notify me when available

Premium dry food for adult cats 1 year +, of normal weight. Rich in easy to digest protein, it helps to provide nutritious all-round care. Can help to prevent urinary stones & reduce hairball formation.

Delivery in 1-5 working days
4 Varieties from
 €4.69
400g
€4.69
€11.73 / kg
3kg
€24.99
€8.33 / kg
10kg
€57.49
€5.75 / kg
Economy Pack: 2 x 10kg
individually priced €114.98
Now €111.99
€5.60 / kg

Dietetic dry food formulated to meet the nutritional needs of cats with gastrointestinal disease, or acute diarrhoea. It is low in fat, easy to digest and has an increased electrolyte content.

Delivery in 1-5 working days
4 Varieties from
 €3.69
350g
€3.69
€10.54 / kg
3kg
€26.99
€9.00 / kg
10kg
€74.99
€7.50 / kg
Economy Pack: 2 x 10kg
individually priced €149.98
Now €145.99
€7.30 / kg

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
20 Varieties from
 €21.49
Labrador Sterilised (2 x 12kg)
individually priced €99.98
Now €96.49
€4.02 / kg
Labrador Retriever Adult (2 x 12kg)
individually priced €92.98
Now €89.99
€3.75 / kg
Golden Retriever Adult (2 x 12kg)
individually priced €92.98
Now €89.99
€3.75 / kg
German Shepherd Adult (2 x 12kg)
individually priced €92.98
Now €89.99
€3.75 / kg
French Bulldog Adult (2 x 4kg)
individually priced €38.98
Now €36.99
€4.62 / kg

High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.

Delivery in 1-5 working days
3 Varieties from
 €6.29
12kg
€47.49
€3.96 / kg
Economy Pack: 2 x 12kg
individually priced €94.98
Now €91.99
€3.83 / kg
1.5kg

Sold out

€6.29
€4.19 / kg
Notify me when available

*RRP= Recommended Retail Price ** Conditions apply

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