I was looking for an organic and cruelty free cat food as most standard cat food is tested on caged cats. I buy these together with Purina and the combination seems to work great. The smell isn't as strong or appetising as Purina as it has less meat content (Purina is 70%) but I feel that mixing the two gives my three cats good balance. They are very healthy, not overweight and very active.
Our young male has accepted around 7 different dry food changes and this was the only one he was hesitant on. Took a few days, then he began eating it. I wet it slightly and that helps.