12/27/20 | originally published in zooplus.co.uk

Excellent results

My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair. I'm very satisfied with the switch. I can definitely recommend this food.
09/23/20 | originally published in zooplus.co.uk

Great product

Great product, good size kibble and a fantastic price
07/21/20 | originally published in zooplus.co.uk

Concept dog food

Our 4 year old Labrador add gone off his food which was strange for him, normally he eat any think. We had some good reports about Concept For Life dog food and gave it a try, he loves it and his over all health seems to have improved . recommend .
07/04/20 | originally published in zooplus.co.uk

Fantastic dry food!

Our Labrador could not eat any other dry food besides the Royal Canin for intestinal reasons. We dared to change them once, but it did nothing apart from make our dog feel bad. With this kibble, on the other hand, we had a great time, both in terms of health and economically. Also it seems that our "puppy" loves them! Highly recommended!
05/28/20 | originally published in zooplus.co.uk


Very good product for my Labrador Retriever. Affordable price and great value. I always use this to feed my dog

Great product

I use them for my Corso! But I would like to know if there is a specific range for him or if I should just continue with this one! Thank you

Good product

My labrador eats every bowl with gusto
01/04/20 | originally published in zooplus.co.uk


I can highly recommend this kibble It's one of the best


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good

Very superior dog food; best ever tried.

I ordered this food as was on a special offer and needed to increase my order to qualify for free delivery. Well I am very glad I did! This is the best dog food I have ever used ( 30 years of dog ownership). My current Labrador on this food has the lowest excreta ( a sure sign of quality food) and needs less g to sustain his weight. There is absolutely no odour from the food; other highest quality foods tend to have that dried ready-made meal smell! Highly recommended.
09/15/18 | stuart woodcock

food for my lab

weve had JD, Royal Canin and now this, concept for life food for our lab as he has elbow displacier. he likes them all and have seen no plus or minus between them other than the price
01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.


This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
11/06/17 | Rev P R Brown

If they could talk I’m sure they’d say “IT’S DELICIOUS” !!

I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
07/28/17 | Kokomidi

Glad we tried it

I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too. Will keep her on this food for another year and see… so far so good….
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
01/15/17 | Nathan


Having a 3 year old Labrador this food she appears to thrive on. Studying veterinary nursing it's safe to say the ingredients in this are top standard and the price is reasonable too.

Medium Adult Trial Pack

My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!) I will order a large bag and see how it works out for the long-term.

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