Supplementary food for your everyday hero

Your pet is a total everyday hero – for making us laugh with their mischievous antics and for being there for us when the times are tough. However, we know that even heroes have a weakness and when your pet is diagnosed with a condition that requires a specialist veterinary diet, this can be very worrying and become quickly expensive.

We are committed to ensuring you and your hero get top-quality veterinarian approved nutrition for affordable prices.

Now is a great time to try out a new veterinary food...

SAVE 10% with Code: BRANDS10

on selected Smilla Veterinary Diet, Rocco Diet Care and Concept for Life Veterinary Diet products.*

Discover our most popular vet brands!

How do you know if you can trust them?

EU-legislation sets a high standard on how veterinary food has to be produced. In order to be able to produce diet pet food the brand needs to demonstrate that “the specific composition of the feed concerned fulfils the respective particular intended nutritional purpose and that it has no adverse effects on animal health, human health, the environment or animal welfare.” (Regulation (EC) No 767/2009 of 13 July 2009 and Commission Regulation (EU) 2020/354 of 4 March 2020).

🐱 Concept For Life Veterinary Diet - Cats:

Concept for Life Veterinary Diet is a range of dietetic complete dry and wet cat food, formulated to help with the management of specific health issues. This tasty food can be used as part of a therapeutic diet after consultation with your vet.

Concept for Life Veterinary Diet - tailored nutrition for your cat.

Wet food ► Dry food ►

🐶 Concept for Life Veterinary Diet - Dogs:

Concept for Life Veterinary Diet is a range of dietetic complete dog food, formulated to help with the management of specific health issues. This food can be used as part of a therapeutic diet after consultation with your vet.

Concept for Life Veterinary Diet - tailored nutrition for your dog.

Wet food ► Dry food ►

🐱 Smilla Veterinary Diet for Cats:

Smilla Veterinary Diet is a range of complete dietetic dry and wet cat food adapted to meet the specific nutritional needs of cats with certain conditions such as diseases of the lower urinary tract or food intolerances. Each delicious recipe provides your cat with a balanced meal and was developed with veterinarians.

Wet food ►

🐶 Rocco DietCare

Rocco Diet Care is a meat-based complete wet dog food meal for specific nutritional needs. Even if your dog suffers from food sensitivities and intolerances, allergies or weight issues, it does not have to miss out on its favourite, meat.-rich food. This tasty food is made with carefully selected ingredients. Rocco - the meaty meal!

Wet food ►

Our vet recommendation:

"Concept For Life Veterinary Diet is a dietetic complete feed with the best acceptance and tolerability through the use of high-quality raw materials. The feed is on par with the best-selling brands." - Franziska Pantelic, veterinarian

What is dietary food?
Although the name may be misleading, a diet food is not necessarily reduced in calories and designed to help you lose weight. These are foods that are only given in the case of certain diseases, since their specific composition makes them an integral part of the treatment. They are specifically designed to fulfill one or more nutritional purposes.
These are defined by law and include kidney, bladder, liver and intestinal diseases as well as food intolerance.
Dietetic foods are protected by special laws and must have specific nutritional characteristics tailored to the disease in question. This type of food is given only after a diagnosis and on the advice of the veterinarian.
Diet foods are also known as therapeutic foods, veterinary foods, or prescription foods. They are offered in the form of dry kibble or wet food.
"Normal" complete feeds are also referred to as physiological feeds. They are suitable for healthy animals and contain all the nutrients that the animal needs on a daily basis.
It may contain additional ingredients that, while not essential, have a specific benefit, e.g. salmon oil for a shiny coat or prebiotics for the intestinal flora.
These foods meet individual needs, but only to a limited extent.
How do you recognize a diet food?
1. Diet feeds are marked on the packaging with the designation "Diet", which is reserved for feeds for special nutritional purposes only
2. Often "veterinary diet" is also written on the label.
3. In addition, the special nutritional purpose must always be listed with the special nutritional-physiological characteristics.
When and how is diet food used? Why is a vet visit necessary?
A diet feed should only be fed to your animal on veterinary prescription after a diagnosis has been made.
Due to its specific composition and the fact that it may not be suitable for a healthy animal, we strongly advise against feeding your pet diet food without consulting your veterinarian. For example, dry and wet food developed for animals with renal insufficiency have a lower protein and phosphorus content than physiological food and can lead to deficiency symptoms in healthy animals.
Any animal fed a diet food should be regularly monitored by a veterinarian to ensure that the diet continues to be appropriate to the animal's health status.
Before changing your pet's diet, you should seek advice from the supervising veterinarian to avoid recurrence of symptoms.
Above all, remember that a diet food should only be given to an animal suffering from a disease that has been positively diagnosed by a veterinarian.
Constant monitoring by the veterinarian is important to assess the patient's health and adjust the diet if necessary.
**Offer Notice
Valid until 11pm, 28th February, 2023 while stocks last. Only one voucher code can be redeemed per order. Only valid on the following brands: Concept for Life Veterinary Diet, Smilla Veterinary Diet and Rocco Diet Care.