Supplementary food for your everyday hero

Your pet is a total everyday hero – for making us laugh with their mischievous antics and for being there for us when the times are tough. However, we know that even heroes have a weakness and when your pet is diagnosed with a condition that requires a specialist veterinary diet, this can be very worrying and become quickly expensive.

We are committed to ensuring you and your hero get top-quality veterinarian approved nutrition for affordable prices.

Now is a great time to try out a new veterinary food...

SAVE 10% with Code: BRANDS10

on selected Smilla Veterinary Diet, Rocco Diet Care and Concept for Life Veterinary Diet products.*

Discover our most popular vet brands!

How do you know if you can trust them?

EU-legislation sets a high standard on how veterinary food has to be produced. In order to be able to produce diet pet food the brand needs to demonstrate that “the specific composition of the feed concerned fulfils the respective particular intended nutritional purpose and that it has no adverse effects on animal health, human health, the environment or animal welfare.” (Regulation (EC) No 767/2009 of 13 July 2009 and Commission Regulation (EU) 2020/354 of 4 March 2020).

🐱 Concept For Life Veterinary Diet - Cats:

Concept for Life Veterinary Diet is a range of dietetic complete dry and wet cat food, formulated to help with the management of specific health issues. This tasty food can be used as part of a therapeutic diet after consultation with your vet.

Concept for Life Veterinary Diet - tailored nutrition for your cat.

Wet food ► Dry food ►

🐶 Concept for Life Veterinary Diet - Dogs:

Concept for Life Veterinary Diet is a range of dietetic complete dog food, formulated to help with the management of specific health issues. This food can be used as part of a therapeutic diet after consultation with your vet.

Concept for Life Veterinary Diet - tailored nutrition for your dog.

Wet food ► Dry food ►

🐱 Smilla Veterinary Diet for Cats:

Smilla Veterinary Diet is a range of complete dietetic dry and wet cat food adapted to meet the specific nutritional needs of cats with certain conditions such as diseases of the lower urinary tract or food intolerances. Each delicious recipe provides your cat with a balanced meal and was developed with veterinarians.

Wet food ►

🐶 Rocco DietCare

Rocco Diet Care is a meat-based complete wet dog food meal for specific nutritional needs. Even if your dog suffers from food sensitivities and intolerances, allergies or weight issues, it does not have to miss out on its favourite, meat.-rich food. This tasty food is made with carefully selected ingredients. Rocco - the meaty meal!

Wet food ►

Our vet recommendation:

"Concept For Life Veterinary Diet is a dietetic complete feed with the best acceptance and tolerability through the use of high-quality raw materials. The feed is on par with the best-selling brands." - Franziska Pantelic, veterinarian