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ALTERNATIVE: Purizon Adult Chicken & Fish

400g
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We suggest: Premium, complete dry cat food made with carefully selected natural ingredients, grain-free with 70% meat & fish including fresh chicken....further information
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€14.98 / kg

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We suggest: Premium, complete dry cat food made with carefully selected natural ingredients, grain-free with 70% meat & fish including fresh chicken.
Purizon takes inspiration from the natural diet of the carnivorous cat. As a premium cat food, Purizon contains 70% meat and fish, including fresh, free-run chicken and freshly caught herring from the North Sea, as well as highly nutritious ingredients such as herring oil - with no added cereals or sugars. Instead of grains or rice, Purizon uses quality fruit, vegetables and herbs that provide important vitamins and minerals which can help to keep your cat healthy and full of life. Gentle and careful preparation ensures the vital nutrients are retained and the original flavour is preserved.

Purizon Chicken & Fish premium dry cat food at a glance:

  • 70% carefully selected meat and fish
  • 30% fruit, vegetables and herbs
  • Grain-free
  • No added sugars
  • 44% protein content
  • Rich in premium quality essential fatty acids omega-3 and omega-6
  • Carefully and gently prepared, naturally preserved
  • No artificial preservatives, taste enhancers or colours
  • Also for neutered cats: observe the feeding table for the ideal weight
  • Lactose and gluten-free

Purizon: premium, sustainable cat food made only using natural ingredients of the highest quality. 70% finest meat & fish, 30% fruit, vegetables, herbs, minerals, vitamins and 0% grain.

Detailed information on Purizon cat food can be found below:

  1. 44% protein content: The cat is a carnivorous animal by nature. They need plenty of protein to stay healthy. Purizon is made with lots of fresh meat and fish so it has a high protein content which is a great source of energy for your cat.
    • Fresh chicken (deboned) provides easy-to-digest fats and proteins
    • Freshly caught herring is naturally rich in omega-3 fatty acids which are good for your cat's skin and fur
  2. Grain-free: Grain is often used as a cheap filler or as a cheap source of energy and protein in dry cat food. However, in the wild cats would not naturally eat grain and the feline digestive system is not suited to digesting large amounts of grain. According to veterinarians an excessive grain intake can lead to serious health issues, obesity and subsequent illness. No grain at all has been added to Purizon.
  3. Fruit and vegetables are a great, healthy alternative: Instead of rice or grain Purizon dry cat food is made with premium quality fruit and vegetables which help to keep your cat healthy and full of life.
    • Apples, blackcurrants and blueberries are full of vitamins and naturally rich in antioxidants
    • Pomegranates are rich in natural vitamin C, calcium, iron and potassium
    • Carrots contain beta-carotene which the body converts into vitamin A
    • Spinach is naturally rich in vitamin A and C and full of healthy iron
    • Pea fibre provides vital roughage which helps to keep the digestive system healthy and working well
    • Grape seed extract and green tea are excellent antioxidants
    • Potatoes are a nutritious source of B vitamins, vitamin C and minerals
  4. Medicinal plants: In the wild, cats instinctively eat grass and plants which are beneficial to their health. Purizon dry cat food contains a selection of health promoting herbs
    • Psyllium is rich in soluble fibre. This helps stabilise blood sugar levels and promotes a healthy digestive system
    • Alfalfa is rich in calcium
    • Turmeric root contains lots of antioxidants and can have an anti-inflammatory effect
  5. Prebiotic Fructo-Oligosaccharide (FOS) encourage good gut flora which helps your cat's digestive system to stay healthy.
  6. Glucosamine and chondroitin: promote healthy joints which helps to keep your pet agile
  7. Taurine: is a vital nutrient for cats which do not produce enough. It is excellent for heart function and good eyesight.

Purizon is a premium complete dry food for adult cats of all breeds and sizes.

Due to a packaging transition, you may now receive this product in a different format: zipper closure has been removed and bag design updated, but same high-quality food inside.

Go to analytical constituents
Ingredients 30% deboned fresh chicken, 28% dried chicken meat, 18% potatoes, 5% chicken fat, 1.5% powdered egg, 1.5% fresh deboned herring, 1.5% dried herring, fish oil (100% herring oil), hydrolysed animal protein, pea fibre, dried carrots, 1.6% dried alfalfa, inulin, fructo-oligosaccharides, mannan oligosaccharides, 0.5% dried pomegranate, dried apple, dried spinach, 0.3% psyllium, dried black currents, dried orange, dried blueberries, sodium, dried yeast, 0.2% turmeric root, 0.12% glucosamine, 0.09% chondroitin sulphate

Additives per kg: Nutritional additives: Vitamin A 18,000 IU, vitamin D3 1,200 IU, vitamin E 600mg, vitamin C 300mg, niacin 150mg, pantothenic acid 50mg, vitamin B2 20mg, vitamin B1 10mg, vitamin B6 8.1mg, lutein 5mg, folic acid 1.5mg, biotin 1.5mg, vitamin B12 0.1mg, beta-carotene 1.5mg, choline chloride 2,500mg
Trace elements: Zinc chelate 910mg, manganese chelate 380mg, iron chelate 250mg, cupric chelate 88mg, selenomethionine 0.8mg
Amino acids: DL-methionine 4,000mg, taurine 4,000mg, L-carnitine 300mg
Botanical additives: Aloe-vera extract 1.000mg, green tea extract 100mg, grape seed extract 100mg

Analytical constituents

protein44.0 %
fat20.0 %
fibre1.8 %
ash8.5 %
calcium1.1 %
phosphorus0.9 %
food energy4132.0 kcal/kg
Feeding recommendation

Purizon Adult is a complete dry cat food

 

Cat's weight Daily portion
2kg 30 - 40g
2.5kg 35 - 45g
3kg 40 - 50g
3.5kg 45 - 60g
4kg 50 - 65g
4.5kg 50 - 70g
5kg 60 – 80g
5.5kg 65 - 85g
6kg 70 - 90g
6.5 kg 70 - 95g

 

All cats are different. The recommended feeding amounts are only guidelines and should be adapted to suit the individual needs (breed, age, temperament, activity level etc.) of your pet to ensure that it maintains an ideal body weight. When changing food, please introduce the new food gradually over a period of approx. two weeks. The food should be served dry. Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.

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Top local reviews

6.5kg

Please revert to previous recipe and size

I was using this cat food for a good many years now for my multi-cat household and they have definitely changed the recipe and the size is so much smaller. My cats finds it hard to eat it now, it just falls out of her mouth or she has to swallow it whole, before she would munch it with her teeth and really enjoy it. Sooooooo disappointing that they changed the recipe and size. Clearly not a cat centred decision and I see so many other people complaining too. Bring back the original recipe!!
400g

cats love it

I feed this to my cats as treats, they love it so much! Even the fussy ones.

will have to look for an alternative

As the pure fish version of the Purizon dry food was sold out, I tried the chicken with fish option. My cats like it just as much, BUT unfortunately, the 2.5 kg bags are no longer resealable. This makes no sense to me. Who uses up a 2.5 kg bag in a few days? I saw other reviews about the 6 kg pack, which is also no longer resealable. It's a joke. I will have to explore alternatives, because the food goes stale despite my best efforts (clothes pegs and putting the bag inside a container).

Formula changed!

Been using Purizon for few years and have 2 British shorthair and 2 Maine Coon. But since summer, I noticed change and my boys won't eat it anymore. This is since they introduced package with no zip. Kibbles are lighter, less fat and very dry.Also smell is horrible. I have now few bags old and new which I'm mixing just to use, but unfortunately won't be buying this anymore. I'm very disappointed as my cats were crazy about this food.

6.5kg bags no longer resealable

I've been feeding my cats the Purizon Dry Food since they were kittens and it's consistently been a hit. In my most recent order however, the 6.5kg bag no longer includes the resealable zip lock. This is completely unreasonable for a bag of that size and leads me to now explore alternatives. What a shame.

6.5kg bags no longer resealable

I've been feeding my cats the Purizon Dry Food since they were kittens and it's consistently been a hit. In my most recent order however, the 6.5kg bag no longer includes the resealable zip lock. This is completely unreasonable for a bag of that size and leads me to now explore alternatives. What a shame.

My cat doesn’t like it at all

It’s the first time trying this brand. My cat doesn’t like it at all, just sniff sniff and walked away. He doesn’t eat it even mixing with other cat food. The beef and chicken flavor is slightly better. I guess have to switch back to Orijen.

Something changed...

Our kitty used to love this food but when we bought a new bag she went into hunger strike. We wrote to customer service who kindly replaced the bag. Initially she ate a little bit from the second bag, then hunger strike again. After the cat lost too much weight and we were really concerned, we bought another food and she loves it. I wonder if the heat wave damaged the product.

Large sized kibble, cat's not crazy about it.

I noticed a few reviewers mentioning that the size of the kibble had decreased. Perhaps I got a old batch but I found that it was far too large for my persians, though the maine coon enjoys it. They also weren't particularly attracted to the flavour, eating it only if there was no alternative available. First time trying it, probably won't use it again for these reasons.

Great food

cats eating this food very well and actually you can see the difference- more muscles , stronger , energetic etc. Will definetely use Purizon as food my puppies. UNFORTUNATELY POOR INFORMATION ABOUT THIS PRODUCT. ZOOPLUS -PLEASE GIVE US SOME INFO!!! Thanck you! :)

Update to 09/09/17 Review

It took a while but our Burmese happily munch away now..

Update to 09/09/17 Review

It took a while but our Burmese happily munch away now..

Sorry, our cats aren't impressed..

Our Burmese appreciate their previous cat food now :( I suppose the over-powering smell of herring is too much for them. Wish I would have bought three-flavours instead.

Sorry, our cats aren't impressed..

Our Burmese appreciate their previous cat food now :( I suppose the over-powering smell of herring is too much for them. Wish I would have bought three-flavours instead.

Love it!

I lived in the US and fed Orijen for years. When we moved to France with our cats I still fed Orijen to my many cats. I started looking for another food when Orijen became more expensive and was packaged in a smaller bag. I am as thrilled with Purizon as are all of my cats. They love it!

Needs to be in a resealable bag

Although my cats really seem to like this I have only given it stars 4 stars as I think it really should be in a resealable bag to keep it fresh. I have a large plastic box and can only get half of the large bag in. I would buy two smaller bags, but obviously this works out more expensive.

Needs to be in a resealable bag

Although my cats really seem to like this I have only given it stars 4 stars as I think it really should be in a resealable bag to keep it fresh. I have a large plastic box and can only get half of the large bag in. I would buy two smaller bags, but obviously this works out more expensive.

Purizon

My cats love it, one of them won't eat anything else, but I have had to reduce the amount she has because giving her the recommended amount has made her gain weight.

Simply the best dry food!

I have tried my 4 on all the top dry food brands (Orijen, Acana, Applaws etc) & they haven't been a hit all round. I was skeptical about Purizon as the ingredients are similar to some listed above but I was VERY wrong-all flavours are loved by all. The protein (and also potato) content is quite high but I will accept this for a quality brand they all love - I can finally move away from the dreaded Royal Canin!! Thanks Purizon - you have signed me up as a regular customer. Very happy indeed.

Stinky fish drops

We call these stinky fish drops as they smell like old fish left on the harbour for a morning. My cats, who normally do not enjoy dried food, absolutely love these. Delicious. Maybe like the cat version of garum (a stinky rotten fish sauce the Romans enjoyed)