Dog Chow Adult Sensitive
Dog Chow Adult Sensitive
Dog Chow Adult Sensitive
Dog Chow Adult Sensitive
Dog Chow Adult Sensitive
Dog Chow Adult Sensitive

Dog Chow Adult Sensitive

Ensure that sensitive skin & digestion are not spoiling your dog’s nutrition with this wholesome dry food, made using nutritious salmon & a range of suitable ingredients to support the immune system.

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Product description
Ingredients|Feeding guide
Suprisingly good for picky eater: "Bought this for a greedy eats anything Weimaraner and a picky loses interest easily Vizsla. The Weimaraner wolf's it down but needs less. Its more expensivethan the...

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Product description

Ensure that sensitive skin & digestion are not spoiling your dog’s nutrition with this wholesome dry food, made using nutritious salmon & a range of suitable ingredients to support the immune system.

* Please note: BETA dry dog food is sold under the name Dog Chow in the USA and parts of Europe. It is not an equivalent product and there are some composition differences.

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA Dog Chow Adult Sensitive dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega-3 and -6 fatty acids that help reduce possible discomfort in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. And all this without including any added artificial colours, flavours or preservatives in the recipe!

 PURINA Dog Chow Adult Sensitive at a glance:

-      New improved recipe!

-      Salmon as the primary ingredient

-      Made with selected natural ingredients and no artificial colours, flavours or preservatives

-      With natural prebiotic proven to help improve digestive health

-      Dual shape and size kibble for slower chewing

-      Tailored nutrition to help support sensitive skin and digestion

-      Sensitive digestion: with high quality protein (salmon) and rice, to help support good digestion

-      Skin sensitivity: with vitamins, zinc and omega-3 and -6 fatty acids, important skin nutrients to help reduce possible discomfort

-      Healthy immune system: with antioxidants to help support natural defences


Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created Dog Chow: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life.

Dog Chow: Free the Real Dog Inside


Real Dog Story

“Shadow was found in a rescue centre, and it was love at first sight for me. He’s such a great character and is not timid at all. It’s amazing really - he’s fearless, and he’s so confident. He’s a real Thrillseeker. In the park he hares around chasing birds… that’s his favourite past time and normally he’ll go for a splash in the pond too, regardless of the temperature! As he’s a rescue, I’m still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!” - Charlotte, from London


Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging:




-      They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.


-      Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.


-      They just love to dive right in. Splashing, swimming, rolling, and the messier the better!  


-      They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.


-      They were born to move – fast! That’s why they need to run, track and retrieve.  


-      Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!


Purina Dog Chow Adult Sensitive is enriched with nutritious salmon, a source of protein & vital omega fatty acids, to support dogs with sensitive skin or digestion.


Go to analytical constituents

Grains (63% whole wheat), meat and meat by-products, vegetable protein extracts, oils and fats, fish and fish by-products (1,8%*), vegetable by-products (1,5% dehydrated beet pulp), vegetables ♥ (including 0.07% dehydrated carrots, 0.07% dehydrated spinach), minerals.

♥ = Natural ingredients.
*corresponds to 4% rehydrated fish and fish by-products, with minimum 4% salmon.

Vitamin A (20.300 UI/kg), vitamin D3 (1.180 UI/kg), vitamin E (180 UI/kg), E1 [iron] (257 mg/kg), E2 [iodine] (3.3 mg/kg) , E4 [copper] (36,8 mg/kg), E5 [manganese] (19,7 mg/kg), E6 [zinc] (415 mg/kg), E8 [selenium] (0,45 mg/kg).
With antioxidants.

Analytical constituents

protein23.0 %
fat10.0 %
fibre3.0 %
ash8.0 %
omega-3 fats0.2 %
omega-6 fats1.4 %

Feeding guide

Manufacturer's Feeding Recommendation:

Purina Dog Chow Adult Sensitive is a complete dry dog food for dogs with skin and digestive problems. 

Dog's Weight Normal Activity Intense Activity
5 kg 115 g 135 g
10 kg 185 g 220 g
15 kg 245 g 280 g
20 kg 295 g 340 g
25 kg 345 g 395 g
30 kg 390 g 445 g
35 kg 430 g 490 g
40 kg 470 g 540 g
45 kg 510 g 580 g
50 kg 545 g 625 g
55 kg 580 g 665 g
60 kg 615 g 705 g
65 kg 650 g 745 g
70 kg 685 g 785 g

The breed, age, activity level and temperament of your dog will influence the amount of food required. Check your dog's weight regularly and adjust the quantity accordingly. 
Always ensure fresh, clean drinking water is available.