Special Price!
1.5kg Concept for Life Dry Dog Food - Special Price! *
Mini Adult (1.5kg)
Special Price!
Now when you buy selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!...further information
Choose item (6 options)
Choose item (6 options)
Mini Adult (1.5kg)Was €7.49
€6.69
€4.46 / kg
Large Adult (1.5kg)Was €7.49
€6.69
€4.46 / kg
French Bulldog Adult (1.5kg)Was €8.49
€7.59
€5.06 / kg
Labrador Retriever Adult (1.5kg)Was €8.49
€7.59
€5.06 / kg
Golden Retriever Adult (1.5kg)Was €8.49
€7.59
€5.06 / kg
Large Senior (1.5kg)Was €7.49
€6.69
€4.46 / kg
Was €7.49
€6.69
€4.46 / kg
Delivery in 3-6 working days more
Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
Return Policy more
All prices include statutory VAT. Additional shipping costs may apply.
Product description
Now when you buy selected 1.5kg bag of Concept for Life dry dog food, which provides your dog with tailored nutrition, you'll get it for a special price!
This promotional offer applies only to the listed variants starting with 1382914.xx (.xx = variant identifier).
The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.
Concept for Life at a glance:
- Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. - Healthy skin and shiny coat:
The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. - Maximum digestibility:
High-quality protein, combined with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. - Highest level of acceptance:
The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life – tailored nutrition for your pet.
More information about the individual varieties can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.
Ingredients
Go to analytical constituents
More information about the individual varieties can be found here:
Analytical constituents
| protein | 26.0 % |
| fat | 16.0 % |
| fibre | 2.0 % |
| ash | 6.8 % |
| calcium | 1.2 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.95 % |
| omega-6 fats | 3.7 % |
Feeding guide
More information about the individual varieties can be found here:
Reviews
View All
View All
Overall Rating (153)
Latest user reviews
06/02/25|Jennifer
Great food
Great food for bulldogs. However, delivery can be hit and miss. Can take too long for delivery
28/06/23|Viktor
Concept for life large senior
My Cane Corso is 9 years old. He eats this food with pleasure, stopped limping and became very active. Thank you.
09/01/23|Jillian
Excellent product
Switched from Royal Canin to this product for my 2 Maltese dogs. Did a 50/50 for a while but no problem on the switch , solid stool and noticable energy boost in the 2 lads and they love the food.
10/02/22|T.I
Very good
We just changed our 6 months pom food with this one, without an adaptation period, and are very pleased because it didn’t upset his stomach, his 💩 is fine.
Also, he likes the food because it’s usually gone really fast.
11/11/21|Dino
Labradoodle Junioe loves this foo!
My 7 month labradoodle had been experiencing an unsettled stomach from supermarket "premium" mix. I read good reviews of this product and I am not disappointed, he is happier and his stools are better. Plus it is cheaper per Kg than what I previously had him on.
06/11/21|Tara
Wolfhounds like it
Irish Wolfhounds Have been on Concept dog food for a while now. The large kibble keeps them occupied and they clear their bowls. I have tried other products with zooplus but Concept seems to be a winner in our house
08/10/21|Dev Ray
Great Lily’s Kitchen replacement
Great dry kibble. My dog gets an ear infection if too much grains in the food - with this food, no such issues. Plus he likes it and it’s very good nutrient values. Highly recommend
23/04/21
Satisfied
They are small, palatable and easy to eat for my little dog who has tooth problems.
The thing that I really appreciated and that I have not found in the other major brands is that the packages are resealable, which helps with freshness and makes things very convenient.
Originally published in zooplus.it
18/04/21
Loved it
Bought this to try as id seen it advertised on zooplus I’ve 7 chihuahuas that are quite picky about what they will eat. All 7 literally cleared their bowls in minutes, they loved it, no tummy upsets after which is always a worry when trying new food. Will definitely be buying this brand again
Originally published in zooplus.co.uk
30/03/21
very good
For my dog it works much better than royal canine hypo, he doesn't have any problems anymore
Originally published in zooplus.ro
17/03/21
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
Originally published in zooplus.de
16/03/21
x large kibble 3 cm
this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
Originally published in zooplus.fr
14/03/21
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
Originally published in zooplus.co.uk
04/03/21
Just great
We have been using this food since our dog was one and a half and I have to say it's been absolutely amazing. The Light-Version has been my favourite so far because it absorbs water really quickly. The normal version takes much longer. The dry food is very popular at home, agrees well with our dog, and doesn't give him gas.
Originally published in zooplus.de
22/02/21
Concept for life large senior
My 11 year old American Bulldog responds really well to this food. American Bulldog are known for allergic reactions on their skin, ears with incorrect nutrition, in addition to faecal problems.
Have been using this for several months now
and the response has been very positive. Despite being 11 years old, his condition is remarkably good. His only snack is the chicken toes from Zoofplus, cucumber, banana and apple. Food is low in protein so that his kidneys are not overloaded.
Originally published in zooplus.nl
04/02/21
Great
Amazing value for money. I've been feeding my dog this since we got him (he was a 4 year old rescue).
Great digestibility.
Originally published in zooplus.de
15/01/21
Order
I'm very happy this time!
28/12/20
Concept for Life Large Sensitive
My Irish Wolf Hound and German Shepherd get on really well with this food. My wolf is very sensitive but has had no issues with this. Firm poos, right amount/frequency.
Originally published in zooplus.de
27/12/20
Excellent results
My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair.
I'm very satisfied with the switch. I can definitely recommend this food.
Originally published in zooplus.es
21/12/20
Great for little dogs that are getting on a bit
We are very happy with this food.
We found a small elderly dog who wasn't in good shape at all, she was missing about half her teeth and she could barely chew, her fur was patchy and her digestion terrible, every food we tried gave her awful diarrhea and she was eating almost nothing.
But things are heaps better with this new food, the shape and size of the kibble is perfect for her, her fur is growing back beautifully and her diarrhea has completely disappeared. It has helped her so much.
Originally published in zooplus.es
Thank you for your review
Thank you for taking the time to review this product. Here at zooplus we check each review individually so your review will not appear immediately. We publish all reviews that are acceptable within our netiquette guidelines. Please see our Review Publication Policy for further information.