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Excellent price-quality ratio products recommended by our customer
Concept for Life German Shepherd Adult
12kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds....further information
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€47.99
€4.00 / kg
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.


- Digestive safety
Precisely balanced plant fibres such as psyllium and dried beet pulp support digestion and promote stable intestinal flora.
- Cartilage & Joints
With glucosamine and chondroitin sulphate.
- Skin & Hair
With omega-3 and -6 fatty acids from high-quality oils and a special vitamin B complex.
- Optimum nutrient balance
High-quality proteins, L-carnitine and an adapted protein-fat ratio support strong muscles and a stable energy level.
- Strong defences
Antioxidants from green tea and marigold flowers can support cell protection, while vitamins and beta glucans contribute to the body's own defences.




Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages.
Concept for Life German Shepherd is a premium, complete dry food for adult German Shepherds is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), 12kg and 24 kg.
Try it too:
Dry food
Snacks & Feed supplement
Ingredients
Go to analytical constituents
Concept for Life German Shepherd Adult is a complete dry food for adult dogs.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Analytical constituents
protein | 24.0 % |
fat | 18.0 % |
fibre | 3.5 % |
ash | 7.2 % |
calcium | 1.2 % |
phosphorus | 0.9 % |
potassium | 0.62 % |
sodium | 0.4 % |
omega-3 fats | 1.2 % |
omega-6 fats | 3.7 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Dod's weight in kg | Daily amount in g - reduced activity | Daily amount in g - normal activity | Daily amount in g - increased activity |
22 | 250 | 290 | 340 |
24 | 265 | 305 | 365 |
26 | 280 | 325 | 385 |
28 | 300 | 345 | 410 |
30 | 315 | 365 | 430 |
32 | 330 | 380 | 450 |
34 | 345 | 400 | 470 |
38 | 375 | 435 | 515 |
40 | 390 | 450 | 535 |
Reviews
Latest user reviews
22/05/24|Eileen McRory
Perfect food for my GSD
My 4yr old GSD has had digestive problems and allergies since she was a puppy; itching/hair loss. I've had to be careful about her diet and used food with hydrolysed protein, as prescribed by her vet. The poor girl didn't enjoy eating so I looked for alternatives. I tried this food initially as occasional treats to see if it agreed with her, and we haven't looked back. She absolutely loves it! No bald patches, coat is shiny and healthy, poos are perfect and easy to bag on walks. It's a win!
17/03/21
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
Originally published in zooplus.de
14/03/21
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
Originally published in zooplus.co.uk
01/03/21
2/3 of my Shepherds love it
I've got three Shepherds and the two boys love it, the kibble is large and crunchy, with a star shape. The lady doesn't like them so much, but I am going to try a Large Breed pack from this brand because I really like the ingredients, especially at this price point which I think is more than fair and affordable.
Originally published in zooplus.es
14/12/20
Mali Mix
I have a Mali Mix who's 4 years old. I've been giving him this food for around a year. It's great as a dry food, and our 35kg lady loves chewing through the larger than average kibble. I also use it as a treat on our first walk. A great food. Highly recommended.
Originally published in zooplus.de
01/11/20
Good value for money
I like that the recipe includes glucosamine, chondroitin, and L-carnitine. And the size of the kibble means my dog has to chew properly.
Originally published in zooplus.es
06/09/20
GSH Food
Eaten with great joy and digested with ease.
Originally published in zooplus.de
24/07/20
Easy to digest
This is the first dry food our dog enjoys eating. Normally he's very fussy but he loves this stuff. It seems to agree with him perfectly. Will definitely be buying again.
Originally published in zooplus.de
29/04/20
Good product
Good product that represents great value for money. Came quickly, to the right place, and in perfect condition.
Originally published in zooplus.es
14/03/20
Great food
I thought it was just humbug, but my dog is losing way less hair since making the switch! Well accepted, and well deposited, will order again!
Originally published in zooplus.de
08/03/20
Great value for money
My German Shepherd loves eating it and leaves perfect stools behind, the ingredients are amazing for the price, which I think is really impressive
Originally published in zooplus.es
16/02/20
very well accepted
our 2 long-haired shepherds love eating this food. The changeover went really well. The consistency of the "piles" has also improved significantly. We are very satisfied
Originally published in zooplus.de
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