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Concept for Life Medium Adult

12kg
Last chance
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat....further information
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€44.99
€3.75 / kg
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Product description

Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat.
Tailored nutrition for medium-breed adult dogs

Medium-sized dogs are full of energy and character - and their nutritional needs change as they age. Concept for Life Medium Adult is a scientifically-based dry food that has been specially tailored to meet the needs of these dogs over the age of 12 months. With fresh chicken and easily-digestible rice, this food can help to support optimum digestion and high-acceptance.
The recipe of this Concept for Life Medium Adult can help to support your dog's ideal weight, with a balanced calorie content and high-quality protein to support lean muscle mass. A special vitamin complex with yeast, rich in beta-glucans and mannan-oligosaccharides, can help to strengthen your dog's immune system. It also contains omega fatty acids from salmon oil and poultry fat, which can help to support healthy skin and a glossy coat.

Concept for Life Medium Adult at a glance:
  • Supports ideal weight maintenance through a balanced energy content and high-quality protein
  • Vitamins and yeast can help to strengthen the immune system
  • With omega-3 and -6 fatty acids, to support skin and coat
  • Optimum digestion and acceptance thanks to fresh chicken and rice
Developed by veterinarians and nutrition experts to support your dog's wellbeing.

*Due to a change in packaging, you may receive this product in a different format: the zip closure has been removed and the packaging has been updated, but the food inside remains of the same high quality that you expect.

Ingredients

Go to analytical constituents
Ingredients:
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).

Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).

Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.

Analytical constituents

protein24.0 %
fat14.0 %
fibre2.5 %
ash6.6 %
calcium1.15 %
phosphorus0.95 %
sodium0.35 %
omega-3 fats0.64 %
omega-6 fats3.2 %

Feeding guide

Feeding recommendation:
Concept for Life Medium Adult is a complete food for dogs.

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Original recipe:

Dog’s weight in kg  Daily serving in g - reduced activity Daily serving in g - average activity Daily serving in g - increased activity
11kg 150g 175g 205g
12kg 160g 185g 220g
14kg 180g 210g 250g
15kg 190g 220g 260g
16kg 200g 230g 275g
18kg 220g 255g 300g
20kg 235g 275g 325g
22kg 255g 295g 350g
24kg 270g 315g 370g
25kg 280g 325g 385g

Energy per kg: ME (FEDIAF, 2021) 15.86 MJ / 3787kcal

New recipe:
Dog's weight in kg Daily serving in g
Reduced activity levels Average activity levels Increased activity levels
11kg 155g 180g 210g
12kg 165g 190g 225g
14kg 185g 215g 255g
15kg 195g 225g 265g
16kg 205g 235g 280g
18kg 225g 260g 305g
20kg 240g 280g 330g
22kg 260g 300g 355g
24kg 275g 320g 380g
25kg 285g 330g 390g
 
Energie per kg: ME (FEDIAF) 15,57 MJ / 3721kcal

Reviews

Concept for Life Medium Adult - 12kg
This is a stars rating area from zero to 5: 4.7/5
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This is a stars rating area from zero to 5: 5/5
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Latest user reviews

08/10/21|Dev Ray
This is a stars rating area from zero to 5: 5/5

Great Lily’s Kitchen replacement

Great dry kibble. My dog gets an ear infection if too much grains in the food - with this food, no such issues. Plus he likes it and it’s very good nutrient values. Highly recommend
03/06/20
This is a stars rating area from zero to 5: 3/5

Didn’t suit my boxer

As this food was on offer I decided to try it instead of her usual Royal Canin and while my boxer loved it, unfortunately she soon began to lose hair and had extremely dry skin. After two months it was extremely bad so I switched back and a month later she has her shiny healthy coat back.
14/12/18
This is a stars rating area from zero to 5: 5/5

Recommended

This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
This is a stars rating area from zero to 5: 5/5

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
29/01/18|Pamela Johns
This is a stars rating area from zero to 5: 3/5

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
13/01/18|Alison
This is a stars rating area from zero to 5: 5/5

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
06/04/17|Yvonne (North Yorkshire)
This is a stars rating area from zero to 5: 5/5

MUST BE TRIED

I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
10/10/16
This is a stars rating area from zero to 5: 5/5

Medium Adult Trial Pack

My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!) I will order a large bag and see how it works out for the long-term.
02/09/16
This is a stars rating area from zero to 5: 5/5

Concept for Life Medium Adult

My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
17/08/16|Emma Osborne
This is a stars rating area from zero to 5: 5/5

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in zooplus.co.uk
17/08/16|Emma Osborne
This is a stars rating area from zero to 5: 5/5

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
18/05/16
This is a stars rating area from zero to 5: 5/5

A big change

My 6 year old Labrador has changed from Royal Canin Medium Adult to this new kibble. She seems to love it and I am just as appreciative as it costs me a lot less!
Originally published in zooplus.it