zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Medium Adult
New Recipe! 1.5kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat....further information
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Choose item (4 options)
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New Recipe! 1.5kg€7.49
€4.99 / kg
€6.74New Recipe! Economy Pack: 4 x 1.5kgIndividually
€29.96
€27.99
€4.67 / kg
€25.19New Recipe! 12kg€44.99
€3.75 / kg
€40.49New Recipe! Economy Pack: 2 x 12kgIndividually
€89.98
€86.99
€3.62 / kg
€78.29€7.49
€4.99 / kg
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Delivery in 3-6 working days more
Delivery time information
Next-day delivery or 1–3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Complete dry food for medium breed adult dogs, made with protein-rich chicken in a recipe to support digestion, healthy weight, immune system function and a glossy coat.
Tailored nutrition for medium-breed adult dogsMedium-sized dogs are full of energy and character - and their nutritional needs change as they age. Concept for Life Medium Adult is a scientifically-based dry food that has been specially tailored to meet the needs of these dogs over the age of 12 months. With fresh chicken and easily-digestible rice, this food can help to support optimum digestion and high-acceptance.
The recipe of this Concept for Life Medium Adult can help to support your dog's ideal weight, with a balanced calorie content and high-quality protein to support lean muscle mass. A special vitamin complex with yeast, rich in beta-glucans and mannan-oligosaccharides, can help to strengthen your dog's immune system. It also contains omega fatty acids from salmon oil and poultry fat, which can help to support healthy skin and a glossy coat.
Concept for Life Medium Adult at a glance:
- Supports ideal weight maintenance through a balanced energy content and high-quality protein
- Vitamins and yeast can help to strengthen the immune system
- With omega-3 and -6 fatty acids, to support skin and coat
- Optimum digestion and acceptance thanks to fresh chicken and rice
*Due to a change in packaging, you may receive this product in a different format: the zip closure has been removed and the packaging has been updated, but the food inside remains of the same high quality that you expect.
Ingredients
Go to analytical constituents
Ingredients:
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Original recipe:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
New recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives per kg:
Nutritional additives:
Original recipe:
Vitamin A (12,000 IU), vitamin D3 (1400 IU), vitamin E (250 IU), vitamin C (300mg), vitamin B1 (12mg), vitamin B2 (12mg), vitamin B6 [pyridoxine hydrochloride] (8mg), vitamin B12 (180mcg), niacin (35mg), calcium-D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2200mg), copper [cupric(II) sulphate pentahydrate] (12.5mg), zinc [zinc sulphate monohydrate] (100mg), zinc [glycine zinc chelate hydrate (solid)] (60mg), iron [ferrous(II) sulphate monohydrate] (250mg), manganese [manganous(II) sulphate monohydrate] (30mg), iodine [calcium iodate anhydrous] (2.2mg), selenium [sodium selenite] (0.4mg).
New recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Technological additives:
Original recipe:
Antioxidants.
New recipe:
Antioxidants.
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 7.5 % |
| calcium | 1.2 % |
| phosphorus | 0.9 % |
| sodium | 0.6 % |
| omega-3 fats | 0.4 % |
| omega-6 fats | 2.6 % |
Feeding guide
Feeding recommendation:
Concept for Life Medium Adult is a complete food for dogs.
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Original recipe:
| Dog’s weight in kg | Daily serving in g - reduced activity | Daily serving in g - average activity | Daily serving in g - increased activity |
| 11kg | 150g | 175g | 205g |
| 12kg | 160g | 185g | 220g |
| 14kg | 180g | 210g | 250g |
| 15kg | 190g | 220g | 260g |
| 16kg | 200g | 230g | 275g |
| 18kg | 220g | 255g | 300g |
| 20kg | 235g | 275g | 325g |
| 22kg | 255g | 295g | 350g |
| 24kg | 270g | 315g | 370g |
| 25kg | 280g | 325g | 385g |
Energy per kg: ME (FEDIAF, 2021) 15.86 MJ / 3787kcal
New recipe:
| Dog's weight in kg | Daily serving in g | ||
| Reduced activity levels | Average activity levels | Increased activity levels | |
| 11kg | 155g | 180g | 210g |
| 12kg | 165g | 190g | 225g |
| 14kg | 185g | 215g | 255g |
| 15kg | 195g | 225g | 265g |
| 16kg | 205g | 235g | 280g |
| 18kg | 225g | 260g | 305g |
| 20kg | 240g | 280g | 330g |
| 22kg | 260g | 300g | 355g |
| 24kg | 275g | 320g | 380g |
| 25kg | 285g | 330g | 390g |
Energie per kg: ME (FEDIAF) 15,57 MJ / 3721kcal
Reviews
Overall Rating (12)
Customer Photos
Top local reviews
08/10/21|Dev Ray
Great Lily’s Kitchen replacement
Great dry kibble. My dog gets an ear infection if too much grains in the food - with this food, no such issues. Plus he likes it and it’s very good nutrient values. Highly recommend
03/06/20
Didn’t suit my boxer
As this food was on offer I decided to try it instead of her usual Royal Canin and while my boxer loved it, unfortunately she soon began to lose hair and had extremely dry skin. After two months it was extremely bad so I switched back and a month later she has her shiny healthy coat back.
Reviews from other countries
14/12/18|zooplus.co.uk
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
This review has been translated.
View original13/12/18|peter farrow|zooplus.co.uk
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
This review has been translated.
View original29/01/18|Pamela Johns|zooplus.co.uk
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
This review has been translated.
View original13/01/18|Alison|zooplus.co.uk
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
This review has been translated.
View original06/04/17|Yvonne (North Yorkshire)|zooplus.co.uk
MUST BE TRIED
I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
This review has been translated.
View original10/10/16|zooplus.de
Medium Adult Trial Pack
My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!)
I will order a large bag and see how it works out for the long-term.
This review has been translated.
View original02/09/16|zooplus.de
Concept for Life Medium Adult
My dog used to be on Josera, but he's very happy with Concept for Life. Bought it because of the suitable kibble size.
This review has been translated.
View original17/08/16|Emma Osborne|zooplus.co.uk
Concept for life Large Junior
I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in zooplus.co.uk
This review has been translated.
View original17/08/16|Emma Osborne|zooplus.co.uk
Concept for life Senior
I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
This review has been translated.
View original18/05/16|zooplus.it
A big change
My 6 year old Labrador has changed from Royal Canin Medium Adult to this new kibble. She seems to love it and I am just as appreciative as it costs me a lot less!
Originally published in zooplus.it
This review has been translated.
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