Concept for Life Medium Senior
1.5kg
Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints....further information
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.
Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including:
- Promotes vitality:
The special composition of nutrients, vitamins and essential fatty acids can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants in aronia berries, green tea and hops all help to protect cells against ageing and let your dog grow old gracefully. - Ideal weight maintenance:
The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. - Joint & cartilage protection:
The formula contains a special mix of nutrients including the cartilage components glucosamine and chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. - Supports kidney function:
The adjusted phosphorus and sodium content means that your senior dog’s kidneys are less stressed. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. - Balanced nutrient mix:
Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. - Shiny fur and healthy skin:
The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin. - Developed with vets
- Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat and soya
Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.
The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest and well accepted.
This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.
Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition.
Concept for Life – tailored nutrition for your pet.
Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.
Ingredients
Go to analytical constituents
Concept for Life - Medium Senior is a complete dry food for adult dogs.
Ingredients:
Fresh chicken meat (20%), rice, maize, poultry protein (13.5%, partly dried and hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed, lignocellulose, brewer's yeast (dried), egg powder, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), Sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). Green tea (0.01% each, dried, rich in flavonoids), marigold extract (0.01%, rich in lutein).
Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-panthotenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidant.
Ingredients:
Fresh chicken meat (20%), rice, maize, poultry protein (13.5%, partly dried and hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed hydrolysed), greaves meal, rice flour, dried beet pulp, poultry fat, linseed, lignocellulose, brewer's yeast (dried), egg powder, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), Sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). Green tea (0.01% each, dried, rich in flavonoids), marigold extract (0.01%, rich in lutein).
Energy per kg:
ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-panthotenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidant.
Analytical constituents
| protein | 25.0 % |
| fat | 12.0 % |
| fibre | 2.5 % |
| ash | 5.8 % |
| calcium | 0.9 % |
| phosphorus | 0.6 % |
| sodium | 0.3 % |
| omega-3 fats | 0.55 % |
| omega-6 fats | 2.7 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
| Dog’s weight in kg | Daily amount - reduced activity | Daily amount - normal activity | Daily amount - increased activity |
| 11kg | 130g | 155g | 195g |
| 12kg | 140g | 165g | 205g |
| 14kg | 155g | 185g | 235g |
| 15kg | 165g | 195g | 245g |
| 16kg | 170g | 205g | 255g |
| 18kg | 185g | 225g | 280g |
| 20kg | 200g | 240g | 305g |
| 22kg | 220g | 260g | 325g |
| 24kg | 235g | 275g | 360g |
| 25kg | 240g | 285g | 360g |
Reviews
Overall Rating (20)
Customer Photos
Latest user reviews
11/01/25|Diana
Concept for Life for my dog
My dog 🐕 Una loves Concept for Life for Seniors! Since she's having this food , Una who is a Senior 13 years old dog , she feels like a puppy, more active and full of life. I definitely recommend this brand.
09/12/20
Kibble
I have a 10 year old bullterrier who is very fussy and has lots of health issues due to his age. I am very happy that this food agrees so well with him and I would definitely recommend this brand.
Originally published in zooplus.fr
13/11/20
Great value for money
This food went down well with our dog from the off and he is doing great with it.. great food
Translated from zooplus.de by zooplus
27/08/20
very good
I mix the kibble with a kind of carrot stew, zucchini and a bit of diced beef ... this is for breakfast. And in the evening he gets two more handfuls of dry food.
And it seems that he eats them with great enjoyment and without anything wet!
Originally published in zooplus.ro
26/08/20
Not well 'processed' by my dog
I have a 12 year old Australian Shepherd and have always given her Bosch. Thought I would do something nice for her, but it's all gone wrong. She is terribly bloated, poos loads, and sometimes gets diarrhea. So I'm going back to Bosch
Translated from zooplus.de by zooplus
02/08/20
High quality dry food
I recently switched to this dry food and my two dogs love it. No issues during transition. I would definitely recommend this kibble.
Originally published in zooplus.fr
19/07/20
Dolly loves it
Very good kibble that Dolly accepted straight away at the age of 11 and a half. No problems during transition, and no digestive issues either. The pieces are a lot smaller than her old food so I was a little worried that she would swallow them whole; but on the contrary, she eats them properly. Very happy with my purchase and so is my Dolly!
Originally published in zooplus.fr
18/07/20
Good
The dog hasn't had any runny poos or any other issues since eating this food.
He loves eating it
Good size for seniors
Quick delivery
I hoped the new food would do something about his bad breath but even after 2 months there haven't been any improvements - shame
Recommended
Originally published in zooplus.fr
26/06/20
New for me
Just in the process of changing over from an other brand. Blending nearly finished and my cocker has not had any problems and he happily eats all his meals.
Originally published in zooplus.co.uk
17/06/20
Excellent kibble
since my dog switched to this kibble he has found his energy again, from an old man to a young buck full of energy, this food has allowed me to spend more joyful times with my dog ! solid stools, very good kibble, so don't hesitate!
Originally published in zooplus.fr
19/01/20
I'm so happy!
My 15 year old mix has been getting sausages for the last two years. But his digestion was getting worse and worse, often combined with diarrhea. Now he's had Concept for Life medium senior for 10 days and finally his poos are firm and much smaller. He loves his food. I give them as they are as a little treat and with a bit of water in the morning and evening. Makes a nice sauce with the water!
Originally published in zooplus.de
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
29/01/18|Pamela Johns
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
13/01/18|Alison
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
06/04/17|Yvonne (North Yorkshire)
MUST BE TRIED
I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
17/08/16|Emma Osborne
Concept for life Senior
I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
17/08/16
Concept for life Senior
I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
Originally published in zooplus.co.uk
17/08/16|Emma Osborne
Concept for life Large Junior
I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in zooplus.co.uk
26/04/16
Medium Senior
My 12 year old German Spitz is thriving on this food - no digestive problems or difficulties. Great!
Originally published in zooplus.de
