Concept for Life Mini Adult

: 5/5
Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy....further information
Product description
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
Concept for Life Mini Adult
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€5.99 / kg
zooplus RepeatLearn More
  • Save 5% on all zooplus Repeat items
  • Flexible adjustment of delivery intervals
  • Amend, pause or cancel at any time

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Product description

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Concept for Life Mini Adult is tailored, premium nutrition based on the individual dietary requirements of adult small breeds of dog, aged 10 months and over. This complete dry dog food offers a host of benefits such as:

  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
  • Ideal weight maintenance:
    The balanced calorie content of the formula can help your dog to maintain an ideal weight and is also optimally adapted to the high energy requirements of small dogs. L-carnitine can help activate the body’s own fat reserves.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Highest level of acceptance:
    The balanced formula with a high content of fresh meat is very well accepted, even by picky small breed dogs.
  • Muscle maintenance:
    The high protein content (26%) is combined with an increased vitamin mix to help to maintain muscles.
  • Shiny fur and healthy skin:
    The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
  • Optimum digestion:
    High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
  • Specially adapted kibble size
  • Developed with vets
  • Rich in meat
  • Made with rice, an easily digested carbohydrate. Free from wheat and soya
The basis of a long and active dog life is a species-appropriate, balanced nutrition. Small breeds of dog can be fussy about what they eat, but they need a specialised food to meet their increased energy needs. Small breeds of dog also need a diet which contains a balanced content of essential nutrients and provides dental care. Smaller breeds of dog have teeth closely spaced together, so bacterial plaque can build up in the interdental space, which can cause tartar and gum disease.

Concept for Life Mini Adult is a dry dog food formulated to suit the needs of small breed adult dogs aged 10 months and over. It provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your small breed dog’s specific requirements and to promote all-round health and well-being.

The optimal calorie content in Concept for Life Mini Adult helps small breed dogs to maintain their ideal weight. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Mini Adult provides your small breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Mini Adult is a premium, complete dry food for small breed adult dogs (aged 10 months and over, weighing between 1-10kg) and is available in the following sizes: 1.5kg and 4kg.


Go to analytical constituents
Concept for Life Mini Adult is a complete dry food for adult dogs.

Poultry protein (24%, partly dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0 %), lignocellulose (0.6 %), powdered egg, sodium chloride, salmon oil (0.35 %), brewer’s yeast (dried), potassium chloride, monocalcium phosphate, sunflower oil (0.25 %), chicory inulin (0.1 %).

Energy per kg:
ME (FEDIAF, 2019) 16.4 MJ / 3916 kcal

Additives per kg:
Nutritional additives: Vitamin A 12000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E 300 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6 (as pyridoxine hydrochloride) 8mg, vitamin B12 200mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, L-Carnitine 50mg, copper (as copper(II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate, solid) 60mg, iron (as iron(II9 sulphate, monohydrate) 250mg, manganese (as manganese(II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg
Technological additives: Antioxidants.

Analytical constituents

protein26.0 %
fat16.0 %
fibre2.0 %
ash6.8 %
calcium1.2 %
phosphorus0.95 %
sodium0.35 %
omega-3 fats0.95 %
omega-6 fats3.7 %

Feeding guide

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight.
The kibble should be served dry.
Please make sure your dog always has fresh water available.
Dog’s weight in kg Daily amount
normal activity
Daily amount
increased activity
2kg 45g 55g
3kg 60g 75g
4kg 80g 95g
5kg 95g 110g
6kg 110g 135g
7kg 120g 145g
8kg 135g 160g
9kg 145g 170g
10kg 160g 185g


Customer Photos

Concept for Life Mini Adult

Latest user reviews

09/01/23 | Jillian
: 5/5

Excellent product

Switched from Royal Canin to this product for my 2 Maltese dogs. Did a 50/50 for a while but no problem on the switch , solid stool and noticable energy boost in the 2 lads and they love the food.
: 5/5


They are small, palatable and easy to eat for my little dog who has tooth problems. The thing that I really appreciated and that I have not found in the other major brands is that the packages are resealable, which helps with freshness and makes things very convenient.
Originally published in
: 5/5

Mini kibble

My fox terrier loves it
Originally published in
: 5/5

perfect for my boomer Chica

our Chica is very picky but she loves these chunks. She has been getting them for over 2 years now and she still leaves her bowl completely empty.
Originally published in
: 5/5

Good food

My dogs have been getting this food for a while and they love it. It's been working wonders and the value for money is one of the best around.
Originally published in
: 5/5

My fussy dog

I have a rescue dog who has been very picky about his food so I decided to try Concept for life and he now eats his meals vey well, his brother and sister also want it so they are all very happy
Originally published in
: 5/5


Good food for small dogs.
Originally published in
: 5/5

Chicco likes them very much

My little dog Chicco likes them a lot, he eats them willingly even compared to much more popular high-end brands. Since Chicco is overweight, they help me to maintain the precise amount of daily grams without having to add moisture to make the ration more palatable. Small, thin, easy-to-chew kibble, ideal for a dog with dental problems like my little dog. I will also try this brand for my 4 kittens. Satisfied, too bad not to have discovered them before
Originally published in
: 5/5

Little kibble

Perfect my 10kg Carlin loves it
Originally published in
: 5/5

Yay! Not rejected!

We have tried several different brands and this is the only one that both of our dogs accepted. Concept for Life was a hit with both of them. Our older dog with tooth problems find the little pieces easier to chew.
Originally published in
: 5/5

sig. Paolo Esposito

Excellent dry food for my fussy but sweet Sihi Tzu, Tina of almost 8 years: she eats this kibble very willingly and above all she eats it every day, which she did not do before and I must tell the truth, she is doing very well thanks to them. She likes the the lamb flavour very much and she has more vitality and this after just a kilogram that we bought as a trial.
Originally published in
: 5/5


very good food, we always keep 4kg as a reserve in case it goes out of stock. From now on we will be ordering them regularly for my 2 dogs who love this food dearly .
Originally published in
: 5/5


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18 | peter farrow
: 5/5

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
29/01/18 | Pamela Johns
: 3/5

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in
13/01/18 | Alison
: 5/5

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in
06/04/17 | Yvonne (North Yorkshire)
: 5/5


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in
07/12/16 | Lynn Abbott
: 5/5

At long last ive found a food my fussy dog loves.

Buddy is a JRT and can be very fussy about what he eats. I have tried all the well known, good brand, dried foods in his 7yrs. But I think I've cracked it with Concept For Life. I buy the 1.5kg bags as I swap between the mini adult and the mini senior to stop him from becoming bored eating exactly the same food day in day out. He also gets any leftover veg from our tea - carrots, broccoli, green beans and cauliflower all go down well as extras. Buddy weighs 7.5kg and gets fed 100g of Concept For Life each day.
Originally published in
: 5/5

Medium Adult Trial Pack

My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!) I will order a large bag and see how it works out for the long-term.
17/08/16 | Emma Osborne
: 5/5

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
Originally published in