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Same brand. New look. Reformulated recipes providing next generation nutrition. Every dog has different nutritional requirements and their needs will change at different times in their life. Purina® PRO PLAN® new range with OPTINUTRITION is our latest innovation to match all of these needs. It’s our most advanced and efficient combination of nutrients which has been developed using cutting-edge science and it is expertly applied to your dog’s nutrition. OPTINUTRITION provides scientifically proven benefits which target specific health needs to accompany your dog throughout his life. Back to the dog food product group.
Now when you buy selected 7kg bags of Purina Pro Plan premium dry dog food, specially developed to support your dog's health and wellbeing, you'll get 15% off!
Now when you buy selected 10kg bags of Pro Plan NutriProtein dry dog food, rich in protein with 60% animal protein content, you'll get 20% off!
Gluten-free dry food for medium-sized adult dogs weighing up to 25kg with sensitive skin. With a clinically proven nutritional formula.
Complete dry food for medium-sized dogs. Promotes an optimal nutrient uptake and supports healthy skin, coat, joints and teeth.
Reduced-fat dry food with high protein and fibre levels, ideal for sterilised or overweight dogs. Helps to curb hunger.
Dry food scientifically developed to meet the needs of small-breed dogs. With natural dietary fibre to support your dog's digestion and a special combination of nutrients for heart and joint health.
This highly digestible dry food is for medium dogs with sensitive digestive systems. It contains 19% lamb as well as valuable prebiotics to help regulate the gut flora and support digestive function.
Gluten-free dry food for small adult dogs with sensitive skin. With a clinically proven nutritional formula and salmon protein.
A highly digestible, grain-free dry food for medium to large breed adult dogs. Made with turkey, cassava and other ingredients to support healthy digestion.
A complete, 100% grain-free dry food for small breeds with sensitive digestion. Made with 17% turkey, cassava prebiotics & bentonite to support healthy gut flora and digestion.
An easy to digest dry food dish developed by nutritional experts for large dogs with a robust build. It contains 19% nutritious lamb and prebiotics to regulate digestion and improve stool quality.
Nutritional experts have developed this highly digestible dry food for large athletic adult dogs suffering from digestive issues. It contains 19% delicious lamb, valuable prebiotics and vitamins.
Complete dry food for large breed dogs with a robust build and sensitive skin, with a clinically proven recipe using selected protein sources and 16% salmon, helping keep joints and skin healthy.
Functional dry food for large breed dogs with an athletic build and sensitive skin, with a recipe clinically proven to improve skin and joint health with selected proteins and 17% salmon.
A special dry food for adult large breed dogs with a robust build over 25kg. Developed by vets and scientists, with Optibalance nutrient mix, tasty chicken, and added antioxidants.
Dry food for large-breed dogs with an athletic build. Promotes an optimal nutrient intake and supports joint and dental health.
Gluten-free dry food for medium- and large-breed dogs aged 7+ with sensitive skin. For vitality and healthy joints.
Dry food for large puppies with an athletic build. High energy content and a special nutrient formula for healthy teeth and joints.
A complete dry food developed for puppies with sensitive digestions by nutritional experts, with 20% digestible lamb, colostrum and prebiotics, to promote healthy development.
Dry food for medium-breed puppies. Promotes healthy teeth and joints, with colostrum to support the development of a healthy immune system.
Dry food developed for medium-breed puppies with a sensitive digestive tract. Proven to contribute to a balanced gut flora and support the immune system. With prebiotics and gently cooked chicken.
Gluten-free dry food for medium-breed puppies with sensitive skin. With salmon as a source of protein. Supports the joints and immune system.
Gluten-free dry food for small-breed puppies with sensitive skin. With a clinically proven nutritional formula and salmon protein.
A protein-rich dry food for adult dogs with chicken as the main ingredient and up to 60% animal protein content. Rich in vital nutrients to support lean muscle mass and healthy joints.
A balanced dry food for adult dogs of all sizes and breeds. With beef as the main ingredient, rich in protein with 60% from animal sources. Helps support lean muscle mass and joint health.