Simpsons Premium Sensitive Adult Lamb & Potato Dry Dog Food

: 5/5
A premium dry dog food with high quality ingredients which are hypo-allergenic. Simpsons Premium is a holistic food and contains human grade lamb sourced from within the UK, grain-free....further information
Product description
Simpsons Premium Sensitive Adult Lamb & Potato Dry Dog Food
Simpsons Premium Sensitive Adult Lamb & Potato Dry Dog Food
Simpsons Premium Sensitive Adult Lamb & Potato Dry Dog Food
Simpsons Premium Sensitive Adult Lamb & Potato Dry Dog Food
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RRP* €87.75
Our Price €87.49
€7.29 / kg

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Product description

A premium dry dog food with high quality ingredients which are hypo-allergenic. Simpsons Premium is a holistic food and contains human grade lamb sourced from within the UK, grain-free.

Simpsons Premium Sensitive Lamb & Potato is a nutritionally balanced grain free diet ideal for Adult dogs with sensitive skin and/or delicate digestions. Also suitable for Juniors that cannot tolerate grain diets. This natural dog food is made with a high meat content (total of *45% Lamb), which makes it very digestible and highly palatable - it ideal for fussy eaters. Simpsons Premium Sensitive Adult Lamb & Potato is an excellent food for dogs who struggle to gain weight.
All Simpsons Premium dry dog food products have been formulated using only the best quality ingredients and are hypo-allergenic, free from wheat gluten, dairy and soya products. Many health problems can be attributed to a poor quality diet such as skin allergies and dietary intolerance. Feeding a premium quality diet such as Simpsons may help reduce these risks.

Simpsons Premium Sensitive Adult Lamb & Potato at a glance:

  • Hypo-allergenic
  • Grain-free
  • Holistic and natural dog food
  • High meat content
  • No artificial colours, flavours, or preservatives
  • No GMO ingredients
  • Human grade lamb sourced in the UK
  • Highly digestible ingredients meaning less to feed - very economical
  • Contains glucosamine, chondroitin, MSM, prebiotics, and cranberries


Go to analytical constituents
Lamb (min 45% - Dried Lamb, Deboned Lamb, Lamb Fat) Potato (min 26%) Beet Pulp, Brewers Yeast, Lamb Gravy, Dried Egg, Salmon Oil, Minerals, Linseeds, Vitamins, Yucca Extract, Cranberries, Nucleotides, Mannanoligosaccharides (MOS), Fructooligosaccharides (FOS), Glucosamine, MSM, Chondroitin.
Analytical Constituents: Protein 25%, Oil 14%, Fibre 3.5%, Ash 11%, Calcium 2.09%, Phosphorous 1.14%, Omega 6 2.95% and Omega 3 1.72%.

Analytical constituents

protein25.0 %
fat14.0 %
fibre3.5 %
ash11.0 %
calcium2.09 %
phosphorus1.14 %
omega-3 fats1.72 %
omega-6 fats2.95 %

Feeding guide

Manufacturer's feeding recommendation per dog in g/day:

Dog's Weight Grams per day
1 - 5 kg 30-90
5 - 15 kg 90-195
15 - 25 kg 195-295
25 - 35 kg 295-395
35 - 45 kg 395-485
45kg+ 485+

As each dog is different, feeding requirements vary with size, environment, age and activity. Monitor your dog's weight and adjust rations as needed. Feed twice daily and always keep fresh, clean water available.


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Latest user reviews

13/07/22|Sue Lee
: 5/5
My dog loves it.
Excellent quality, and the dog loves it. It smells delicious, like roast lamb.
12/12/21|Siobhan keating
: 5/5
My English Pointer loves this food and is great for his coat
: 5/5
I hsve a 7 year old female german shepherd with wheat/cerials allergies, this food is superb , best ive tried on her and buy every month off zooplus, coat lovely and shiny, lamb and potato suits her great,
Originally published in
09/05/18|Joanna Harding
: 5/5
After feeding our rescue lurcher a more expensive brand of salmon and potatoe for over a year , we tried this and to be honest I have found it ten times better , not only is it more reasonable but his coat is lovely and shiny and his dry skin has gone . He suffers from different food allergies and a sensitive tummy but this food works a treat and he loves it . Worth every penny .
Originally published in
08/04/18|Elizabeth Foster
: 5/5
Premium food
I mistook what I'd opened for the dogs but was alerted to the label when I saw their excited reaction as I scooped it onto the plate. Definitely a prized food as far as the dogs are concerned.
Originally published in
: 5/5
Loved by my two dogs
I tried lots of different dry dog food and 1 of my dogs who has a sensitive tummy didn’t agree with them someone told me to try Simpsons Salmom and Potato which I’d never heard of so I found it on Zooplus and have never looked back both my dogs love it .
Originally published in
: 5/5
Brilliant dog food
If your dog has any allergies or skin issues this food will sort them in 3 weeks. Highly recommend this.
Originally published in
: 5/5
best dog food ever
best food ever out i gave it to her and she gobbled it down in 2 seconds flat
: 5/5
Great quality food
Fantastic quality grain free food with no added ingredients with no nutritional value like other supermarket brands. My dog no longer suffers from irritated skin and loose stools I suspect this was due to the fillers and grains in previous food he was fed. We now have our happy dog back and an empty bowl:)
19/11/16|Cindy Woolley
: 5/5
My Labrador loves this!
When we 1st got my puppy I had a bit of trouble trying to find the right food. Obviously I wanted the best food for my dog & was prepared to pay a bit more. I eventually tried this - after many other brands- and she loves it. Nice shiny coat, full of energy & very well formed stools. Definately recommend. Just wish Simpsons had more flavours for puppies
Originally published in
: 5/5
Fantastic for GSD sensitive stomach
After many years with my German Shepherd suffering from constant boughts of diarrhea and after we had eliminated almost everything he ate I changed his diet to Simpsons sensitive salmon and potato on recommendation. I cannot express how much his life has changed he is now on his fourth bag of this food and never had diarrhea since day one, he loves the food which is a huge bonus and he is so much healthier and happy in himself.
Originally published in
: 5/5
Both my cairns love this, bowls cleaned straight away. Nice sized pieces, and a lovely smell, will try the chix next
Originally published in
: 5/5
Excellent Dog Food
Got this food to help with dog's skin problems as was only grain-free food we could find. It had been recommended and, so, far, the signs are good. No problems getting dog to eat it - woofed down!
: 5/5
Love it!
Overall: dogs love it, great for the coat and energy, easy to digest and not as expensive as it might appear! We have two active corgis, one who will be 2 in May and the other will be 8 in July. Previously, they were eating Marcus Muehler and got on with it fairly well, although one of them was a bit fussy with it. When we started Simpsons, it was to see whether it would help the younger one with a skin allergy he was developing at a 1 and 3 months. It seems to have helped (I can't be sure if it was the food or just a change in the seasons) but both dogs absolutely love the food. I noticed within the first several days a lot more energy from them, to the point that I adjusted their food and gave them a bit less. They love the taste so much I can use it as training treats. No problems with digestion (not even at the beginning) and stools are firm and easy to pick up and unlike the previous food, there was less of it. I did try one order of the chicken, to give them a bit of variety. They liked it well enough but their stools were noticeably more whiffy. Their coats are lovely and the vet has commented on this on more than one occasion. I was very concerned about the cost and initially I was only going to buy this food temporarily. But even though this bag is 3kg less than Markus Muelher and costs more, I can say that over the past six months, I have placed fewer food orders so they clearly meed to eat less of it.
12/11/14|Marie Shout
: 5/5
Simpsons saved me a fortune!
As a pup my Labradoodle had numerous trips to the vets with ear, eye and minor skin infections, despite being fed on high quality food. After lengthy research I decided to try Simpsons sensitive range. 2 and a half years later what a great decision this turned out to be. No further infections, glossy coat, calmer and a greater general wellbeing. Other added benefits include smaller, well formed poo, a good variety of flavours, high protein, reasonable price and British made. Can't recommend highly enough!
Originally published in
: 4/5
So far so good
I have changed my cavalier's food from Orijen to Simpsons. He suffers with a stomach ulcer and I think the Orijen may be too rich for him. He is certainly eating and enjoying the Simpsons. Time will tell if it's kind on his tummy. He would give 5 stars for taste.
Originally published in
: 5/5
Greyt for Greys!
As most Greyhound owners know, they have particularly sensitive stomachs and ominous gassy emissions that are famed for clearing rooms! We are now on our third sack, having tried other premium foods, our girl loves it, her poops are so much better and the emissions have all but disappeared :0)
07/09/14|M. Carnegie
: 5/5
Thank goodness for Simpsons
I bought a Flat Coat Pup and found he had stomach problems he had a lot of bother with Diarrohea and despite several visits to vet and trying different foods he still had it so my daughter told me she had heard Simpsons sensitive for pups was good. I bought a small bag to start off with it wasSalmon and Potato sensitive for pups and within a few days I could see improvements so then bought a big bag and he no longer had Diarrohea. He is now on the adult sensitive food and has grown to be a well built strong dog with beautiful shiny coat. I did try him on another dog food but that was a disaster so I'm keeping him on Simpsons sensitive. Thanks Simpson.
Originally published in
: 5/5
Great quality food
I feed my 5 dogs this food and they all enjoy it. Good quality ingredients and no junky fillers and bulking agents. Good value too.
: 5/5
Excellent Dog Food
This food is wonderful - no nasty additives etc. My Springer and, more importantly, my very picky Deerhound Lurcher eat it without any fuss. I do mix in a couple of spoonfuls of Rocco tinned meat but I think they would eat it without. Nice firm poops are a welcome change and their coats are in good condition - no flaky skin. All in all very impressed - have just ordered the Salmon and Potato for a change.
Originally published in
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