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Change in recipe

My cat's diet was been changed to nothing but Applaws, because the benefits of solely eating this range, outweighs the increase in price. However, I have noticed there is a distinct change in the Sardine & Mackerel, whereby, the chunks of fish have been replaced with a mushy consistency & it states 5% rice, in the ingredients, although, that is an understatement, because there is, now, a large amount of soaked rice, which I assume has been added, in order, to pad out the meal & in turn reduces the need for whole pieces of fish, which obviously keeps the costs down, at the manufacturing stage, however, the price I pay for the food hasn't decreased. Why do companies change a popular food item, at the risk of losing business? Yes, Applaws is one of the most expensive pet food, but, buying it in large quantities is actually economical, in addition to the fact that, up until these alterations, my cat would eat every single morsel, which meant I wasn't throwing away unwanted/leftover food. Now, I am inundated with tins of food that my cat refuses to eat & Applaws has an extremely disappointed & frustrated customer.

one of my cats cannot eat this without being sick

Not too sure whether it is the food, but the little one eats everything I offer him - including this food, however, cannot keep it in his stomach so I have stopped feeding it. Tried four times, a shame.

Applaws confirm this is not complete

When I opened the tin it was very different than other Applaws I have bought, which looked like shredded chicken. This was pinker and mushier in comparison. Plus the ingredients are different that the product on the Applaws website. I was confused so contacted Applaws (MPM Products) and they said that this is not the complete food, this is one made for the European market which is a complementary food, there to be mixed with other foods. It is genuine, but not the same as the UK product which is a complete food. Nonetheless, my kitten loves it!!

A real treat but 'still' NOT a complete food

My 5month old kitten really loves Applaws and I give her a tin once or twice a week as a treat. I think the ingredients and the quality of this food are great, however, it is definately NOT a complete food! On the applaws tin it says clearly that it is a 'completely natural complementary kitten food'. The 'completely' might be a bit misleading I guess! Also I looked at the Applaws website and the Nutritional Analysis of their wet food: it contains for example only 4mg of Taurine (A cat needs a minimum of 250mg per day). Also the phosphorus/calcium relation is not balanced! Therefore I believe it's not a good idea to feed a cat only Applaws wet food and it should really be combined with a wet (or dry) complete food. However, as said - it is a great treat!!!

Not a complete cat food!

I agree this does seem to be a great cat food with a high protein content and my diabetic cat loves it, however I called the uk supplier and asked if it was a complete food. The answer was no!! They recommend you add a vitamin supplement to the food. The dried food is a complete diet but the wet food isn't.