06/29/21 | originally published in zooplus.co.uk

Likes it

Pip loves this wet food! She eats it almost a bit too fast...

03/26/21 | originally published in zooplus.co.uk

Tastes good

My cat's favourite wet food

10/11/20 | originally published in zooplus.co.uk

Initially skeptical, but it's working a treat

I was a little bit worried after reading some of the reviews, so I bought a small bag to start with, keeping in mind that our boys are very fussy eaters. But everything went great. The portions are pretty small, so I add a little concept for life dry food but try to limit it as much as possible. I feel like they stay fuller for longer with this than with their old food. It's okay to be a skeptic, but definitely give this food a go.

07/12/20 | originally published in zooplus.co.uk

my cat (very fussy) liked it

My cat, who is diabetic and has always been very difficult with wet food (refuses pate, licks up the sauce without touching the chunks) even though she eats her dietetic kibble very well... I tried this meat in gravy because it's light and there are no carbohydrates in the recipe (which are very dangerous for diabetics). And for now she likes it and eats all the meat before going on to the dry food. Perfect.

04/26/20 | originally published in zooplus.co.uk

He eats very well

Since the cat put on a bit of weight I decided to try out this brand. The pouches are a good size, similar to Royal Canin, and they're packing a lot of gravy which my cat loves. I like the size of the pouch because my cat doesn't finish it in one sitting so there's a bit left for the next day. The brand seems like a good alternative to Royal Canin.


great alternative

i switched to this from Royal Canin , was at first worried that my fussy Sushi wont touch it, but she's loving it, and licks her plate each meal time :) great value for money with this brand.

03/02/19 | originally published in zooplus.co.uk


My cat has been overweight for some time. He goes every month to Fat Cat Club at our vets and we have had many months of struggling to get him satisfied with his food. We had tried all the big names spending vast amounts of money but he won't eat them for long. He has lost weight but still has a little way to go. I discovered this product by chance and he "Loves it" Now on 2nd order. It works and is much cheaper than other well known brands. Very pleased cat and his mum.


Fussy cat approves and is losing weight

After years of no success with other diet brands we moved our obese cat to Concept for Life Light and she’s finally losing weight and happy. She lost weight on the dry so we decided to try the wet too and she loves it despite usually being fussy! We’re now moving all our cats and kittens to Concept For Life foods.

01/02/19 | Shilpa

Norweigen forest cats love it

A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.


no complaints from our cats...

Had this food in a "mystery" trial package from Zooplus and both our cats loved it. Lots of gravy and grain free... ordered it right away again.

12/02/18 | Robyn

My cats seem to really enjoy these

My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.



a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .

11/04/18 | Wojciech Delong

Concept for Life my cat’s favorite food

My cat loves the Concept for Life food. She meow on me every time when is the dinner time, she never did it before.

11/04/18 | Ricky

Cat loves this food!

Every time she eats this, the bowl is clean and shiny... she adores this food...

10/28/18 | Ricky

Cat loves it.

She is 3months old and she leaves the bowl clean...

10/24/18 | Sandra Vale

2 very fussy eaters

Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.

10/22/18 | Ioana Stoica

My cat loves it!

I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.



My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.

10/19/18 | Diddy

At last! A good quality food ALL my cats like

I have 2 senior cats and one younger cat and have been trying to give them a higher protein diet for over 2 years. They haven't really enjoyed any of the better quality wet foods until now! The ALL love the All Cats Senior food, both wet and dry. Hooray!

09/27/18 | Magda

Great food for kittens

my cat loves this food