Pro:
It looks like they like it and they process it well.
Contra:
I'm not impressed with the ingredients. Given how little meat it contains, I think it's rather expensive.
I have a fussy eater amongst my cats, and she does seem to like this brand better than the others we have tried (and we have tried a lot of different brands), but I still think that it isn't good enough. Too little protein and fat. Prefer to have a least 40% protein and 20% fat. But hey, if the cat wants this brand, that's what she'll get