My dogs adore this company's Turkey with Fruit & Vegetables menu and I adore the brand's tag line: "…love for animals is not limited to dogs." This reference to the humane way the organic meat is raised and slaughtered makes this food the perfect combination of ethos and quality.
My only quibble is that I would prefer a higher percentage of meat. My preference would be nearer 70% meat over the current 50% on offer. It's an alteration to the recipe I'd be willing to pay for.
Overall: Good job!