very good

For my dog it works much better than royal canine hypo, he doesn't have any problems anymore
Originally published in zooplus.ro
12/28/20 | originally published in zooplus.co.uk

Concept for Life Large Sensitive

My Irish Wolf Hound and German Shepherd get on really well with this food. My wolf is very sensitive but has had no issues with this. Firm poos, right amount/frequency.
Originally published in zooplus.de

Great food

My dog is a real picky eater but he loves this stuff and eats more of this than any other brand.
Originally published in zooplus.de
10/03/20 | originally published in zooplus.co.uk

Great for me

My dogs love it, their fur is even more beautiful and my Malinios who used to have diarrhea due to trauma seems to have stabilised his routine
Originally published in zooplus.fr
09/24/20 | originally published in zooplus.co.uk


Since I've started using this food both of my dogs have got over their diarrhea. Great food
Originally published in zooplus.de
06/27/20 | originally published in zooplus.co.uk

healthy dog

I have been feeding our German Wirehaired Pointer with this for a long time. I'm totally satisfied, he feels good, eats well and is alert as always.
Originally published in zooplus.de

Concept for Life large sensitive

My 10 year old dog took to this food straight away. I am so happy that I've finally found the right food for her and I hope it stays available for a long time to come
Originally published in zooplus.de
03/18/20 | originally published in zooplus.co.uk

so happy our dog is better

My German pointer is one year old and has had nothing but diarrhea from the beginning. Lots of research. Nothing helped. After 2 days of feeding this concept .... normal poop, without puffing up for half an hour , in pain. I recommend it without a doubt
Originally published in zooplus.pl


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
05/24/16 | originally published in zooplus.de

Good acceptance

If you own a dog that has lots of intolerances, you are always a bit wary of trying a new food. I've ordered two small bags of this food, because I liked how it looked and wanted to see if 'Boney' would get on with it. Result so far have been very positive and I can recommend this food, providing it stays this way!

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