01/15/21 | originally published in zooplus.co.uk


I'm very happy this time!

12/09/20 | originally published in zooplus.co.uk

He loves it

We switched his food from Hills digestive which was very expensive but seemed to be the only one that worked for him. We tried lots of other ones before this but they weren't working. This one he loves.



Happy dog = happy life


Dogs love it!

Both my German Shepherd and Staffie cross love it and no tummy troubles.



This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.

01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.

01/27/18 | Bob Chandley

New food

She eats it still mixed with current dry,but not too keen on its own...Current dry is grain free fish based.We shall see.No health changes as she was OK before and still is in all aspects etc

01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.

04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier

08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.

08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough

06/27/16 | originally published in zooplus.de

5 stars!

I was on the hunt for the best food for my dog and it seems that I've finally found it! Her coat shines (like I have sprayed it with hairspray!) and her diarrhoea is gone too! GREAT!

06/27/16 | originally published in zooplus.de

Sensitive Dog

My dog has lots of intolerances, but since switching to this food with a mono-protein source, there have been no more tummy troubles! Plus, his coat is once again really shiny - I can almost see my reflection in it! :)