My dog loves this kibble. Other family dogs also seem to love these. I use them for treats and games, hiding them around house and garden for him to sniff out. To humans they do have quite a strong smell, like stock cubes, but not overly unpleasant.
My 11-year-old senior dog needs special food due to his age and because he has a bad leg and not many teeth left and he loves this food more than any other he has ever tried. The soft kibble is very good for him and he is very interested in his food thanks to its strong smell. We'll soon be ordering it for the third time.