02/22/21 | originally published in zooplus.co.uk

Concept for life large senior

My 11 year old American Bulldog responds really well to this food. American Bulldog are known for allergic reactions on their skin, ears with incorrect nutrition, in addition to faecal problems. Have been using this for several months now and the response has been very positive. Despite being 11 years old, his condition is remarkably good. His only snack is the chicken toes from Zoofplus, cucumber, banana and apple. Food is low in protein so that his kidneys are not overloaded.
12/13/20 | originally published in zooplus.co.uk

Very good food

The pieces are a little small for my Great Dane but this is the best brand for him (he got a bit chubby with the xlarge); no diarrhea, and his coat, vitality, and health are ideal


My dog loves this food, he can't wait for mealtime


My Ridgeback loved this food. So far no problems. Good value and good quality.
07/10/20 | originally published in zooplus.co.uk

Good food

Our labrador recently switched to this food, he loves it. It digests well
07/01/20 | originally published in zooplus.co.uk

Very good food for my dog

My dog, a Belgian shepherd from Tervueren, immediately likes this kibble, he digests it very well and has no more gas :).
05/23/20 | originally published in zooplus.co.uk

Great digesting kibble

No problem for our dog who loves her food a lot. The kibble is easy to digest and clearly very tasty. Very happy with my purchase.
05/09/20 | originally published in zooplus.co.uk

Very well adapted to my Swiss Shepherd

High quality kibble specially adapted for dogs of large breeds who are aging gracefully, at a competitive price ! Our Swiss Shepherd has been eating this for years and he's doing really good !


We've tried almost every senior food available. This particular food is perfect for my senior (Labrador, age 13). No gastric problems, shiny and soft coat, appropriately sized granules, pleasant smell (compared to other foods).
01/29/20 | originally published in zooplus.co.uk


Excellent product, hopefully it stays around. And the price is just unbeatable! Quite surprising, especially when you fall into the trap of buying expensive thinking it means quality! In short, highly recommended.
01/13/20 | originally published in zooplus.co.uk

Super good

My old Labrador Gyzmo digests this food the best, he loves it.


This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
12/13/18 | peter farrow

concept for life trial

gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
01/29/18 | Pamela Johns

Too rich

Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
01/13/18 | Alison

Great food

I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
04/06/17 | Yvonne (North Yorkshire)


I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
08/17/16 | Emma Osborne

Concept for life Large Junior

I bought this food for my 8 week old Labrador as i wanted high quality food for him to grow and develop properly on, I have not been disappointed. He has taken to it with ease it smells very nice and even better when warmed slightly. His Poo is small and unsmelly and he is always looking for his next meal. I will be switching him onto Labrador Adult when he is old enough. I cannot rate this food Highly enough
08/17/16 | Emma Osborne

Concept for life Senior

I have placed my elderly dog (7) on this food as i wanted a highly quality food for him in his senior years. He eats it very quickly and has never refused a meal. I have also noticed that because I am feeding him significantly less, his poo is a lot smaller and less smelly. His coat has become very glossy. I am very happy with this product and can't recommend it highly enough, I will be keeping him on this food.
06/05/16 | originally published in zooplus.it

Large Senior

My dogs are crazy about this food! A must-have
05/03/16 | originally published in zooplus.de


I bought this food for my Rhodesian Ridgeback to try - his coat looks amazing now and there have been no digestive problems. If it stays like this, we will stick with this new food :)

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