zooplus choice

Concept for Life X-Large Adult

: 5/5
zooplus choice
High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest....further information
Product description
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
Concept for Life X-Large Adult
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€5.99 / kg
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Product description

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Concept for Life X-Large Adult is tailored, premium complete dry dog food that is based on the individual dietary requirements of adult giant dog breeds.


  • Antioxidant complex: Antioxidants from aronia berries, hops, marigold flowers and green tea can help to protect cells from aging. The special vitamin complex, in combination with mannan-oligosaccharides and beta-glucans supports the body’s natural defences
  • Supports cardiac function: The recipe contains taurine and EPA as well as DHA which all help to keep the heart healthy
  • Cartilage and joint protection: This formula contains glucosamine and chondroitin sulphate, beneficial, natural cartilage nutrients. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage
  • Ideal weight maintenance and high digestibility: The balanced calorie content and fibre can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong. Fibre and roughage from linseed and beet pulp support a balanced gut flora and make this food highly digestible
  • Extra large kibble: This kibble is appropriate for very large breeds. It encourages intensive chewing and can help to slow your dog down when eating
  • Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life
  • Healthy skin and shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin
  • Highest level of acceptance: The balanced formula contains a high content of fresh meat and other carefully selected other ingredients, so it is very well accepted by picky giant breed dogs
  • Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth
  • Developed with vets
  • Rich in meat
  • Made with rice an easily digested carbohydrate. Free from wheat and soya

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life X-Large Adult dry dog food is formulated to suit the specific nutritional needs of adult giant breed adult dogs. The impressive size and weight of X-large breed dogs can cause stress to their musculoskeletal system, so their diet should be rich in nutrients that support healthy joints. If your pet is overweight this will also put further stress on joints and muscles as well as on the heart so your pet needs a food that helps to maintain an ideal weight.

Due to their size, giant dog breeds have a higher muscle ratio compared to smaller dogs, and they use more energy since muscles need plenty of energy. These big dogs also tend to show signs of old age more quickly so they also need specific food to meet their various nutritional needs, including an appropriate kibble for their jaws.

Concept for Life X-Large Adult provides your very large adult dog with a great-tasting, balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your giant breed dog’s specific requirements and to promote all-round health and well-being.

The balanced calorie content in Concept for Life X-Large Adult helps giant breed dogs to maintain their ideal weight. The special Formula X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat, a good source of high-quality protein, with other functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.


Concept for Life – tailored nutrition for your pet.

Concept for Life X-Large Adult is a premium, complete dry food for X-Large breed adult dogs (weighing between 45 - 100kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Go to analytical constituents
Concept for Life X-Large Adult is a complete dry food for adult giant-breed dogs.

23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (de-sugared), linseed, maize protein, 0.5% salmon oil, sodium chloride, lignocellulose, egg (dried), 0.35% sunflower oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.1% chicory inulin, Algae, 0.04% glucosamine, 0.02% chondroitin 0.02% hop and green tea extract (dried, rich in flavonoids) 0.01% marigold petal flower (rich in lutein)

Energy per kg:
ME (FEDIAF, 2016) 17.20MJ / 4,1052kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D 1400 IU, vitamin E 500mg, vitamin C 550mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg.
Technological additives:

Analytical constituents

protein26.0 %
fat20.0 %
fibre2.0 %
ash6.7 %
calcium1.1 %
phosphorus0.8 %
sodium0.4 %
omega-3 fats0.8 %
omega-6 fats4.1 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.


Dog’s weight in kg Daily amount – reduced activity Daily amount - normal activity Daily amount – increased activity
45kg 365g 405g 475g
50kg 395g 440g 515g
55kg 425g 470g 550g
60kg 450g 500g 590g
65kg 480g 535g 625g
70kg 505g 565g 660g
75kg 535g 595g 695g
80kg 560g 620g 730g
85kg 585g 650g 765g
90kg 610g 680g 800g
95kg 635g 705g 830g
100kg 660g 735g 865g



Customer Photos

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Latest user reviews

: 5/5
Wolfhounds like it
Irish Wolfhounds Have been on Concept dog food for a while now. The large kibble keeps them occupied and they clear their bowls. I have tried other products with zooplus but Concept seems to be a winner in our house
: 5/5
x large kibble 3 cm
this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
Originally published in zooplus.fr
: 4/5
Concept for Life large adult
As written in other reviews also with concept for life x large adult my dogs found themselves quite well, no dandruff, vomiting efforts, flatulence. Of course there is a not insignificant percentage of grains, but I would still recommend the product. I might add that the pieces are really big so not suitable for small and medium-sized dogs who would struggle a lot to break them down.
Originally published in zooplus.it
: 5/5
They love the taste and finally chew their food rather than swallowing it whole
Originally published in zooplus.hr
: 5/5
Big Swiss Mountain Dog recommends :)
My big Swiss girl finally has the perfect pet food for her size. We recommend;)
Originally published in zooplus.pl
: 5/5
Our Bernese loves it!
Just great that the chunks are so big and when it comes to taste all I can say is that this is the first food our Bernese loves eating, he's very spoiled and never responded like this to food before
Originally published in zooplus.de
: 5/5
So far so good!
We have 2 mastiffs plus a staffy and all 3 like this food. No issues so far only had 1 bag to date. Changed from Arden grange as that makes my dogue de bourdeaux hair fall out. So hard to find a food suitable for all at this price range. Didn't think our staffy would cope with this huge biscuits but she seems fine.
Originally published in zooplus.co.uk
: 5/5
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
: 5/5
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
Originally published in zooplus.co.uk
02/12/18|Robert gemmell
: 5/5
Thanks very much
The food is great and my rottie puppy love it growing nicely and looks great will always be keeping my rottie on this food I would highly recommend the food
Originally published in zooplus.co.uk
29/01/18|Pamela Johns
: 3/5
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
: 5/5
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk