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Concept for Life Labrador Retriever Adult
1.5kg
zooplus choice
zooplus choice
Excellent price-quality ratio products recommended by our customer
Concept for Life Labrador Retriever Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of Labrador Retrievers. ...further information
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€8.49
€5.66 / kg
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Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Concept for Life Labrador Retriever Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of Labrador Retrievers.


- Cartilage & Joints
Natural cartilage building blocks such as glucosamine and chondroitin sulphate.
- Maintaining the ideal weight
The adapted energy density and satiating plant fibres can help Labradors to maintain a healthy ideal weight - particularly important for this breed, which tends to be overweight.
- Skin & Fur
Omega-3 and -6 fatty acids from salmon, sunflower and borage oil and the special vitamin B complex contribute to healthy skin and a silky coat.
- Digestive safety
High-quality ingredients and fibre from linseed and dried beet pulp support stable intestinal flora and digestion.
- Vitality and cell protection
Antioxidants from aronia berries, green tea and marigold flowers can promote vitality and protect the cells from free radicals.




Available in 1.5kg, 6kg, 12kg, 24kg.
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Dry food
Snacks & Feed supplement
Ingredients
Go to analytical constituents
Concept for Life Labrador Retriever Adult is a complete dry food for adult dog.
Ingredients:
Poultry protein (26.5%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, dried beet pulp (3.5%), lignocellulose, linseed (2%), poultry fat, egg powder, brewer's yeast (dried), sodium chloride, potassium chloride, salmon oil (0.15%), sunflower oil (0.1%), psyllium husks, chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine (0.04%), borage oil (0.03%), chondroitin sulphate (0.02%), marigold extract (0.01%, rich in lutein), green tea (0.01%, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2020) 15.35 MJ / 3,670 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 100mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, DL-methionine (technically pure) 1000mg, L-carnitine 100mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, Iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Ingredients:
Poultry protein (26.5%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, dried beet pulp (3.5%), lignocellulose, linseed (2%), poultry fat, egg powder, brewer's yeast (dried), sodium chloride, potassium chloride, salmon oil (0.15%), sunflower oil (0.1%), psyllium husks, chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), glucosamine (0.04%), borage oil (0.03%), chondroitin sulphate (0.02%), marigold extract (0.01%, rich in lutein), green tea (0.01%, dried, rich in flavonoids).
Energy per kg:
ME (FEDIAF, 2020) 15.35 MJ / 3,670 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 100mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, DL-methionine (technically pure) 1000mg, L-carnitine 100mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, Iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Analytical constituents
protein | 28.0 % |
fat | 12.0 % |
fibre | 3.0 % |
ash | 6.8 % |
calcium | 1.15 % |
phosphorus | 0.9 % |
potassium | 0.62 % |
sodium | 0.35 % |
omega-3 fats | 0.75 % |
omega-6 fats | 2.7 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Dog’s weight in kg | Daily amount – reduced activity | Daily amount - normal activity | Daily amount – increased activity |
26kg | 300g | 345g | 410g |
28kg | 315g | 365g | 430g |
30kg | 330g | 385g | 455g |
32kg | 350g | 405g | 475g |
34kg | 365g | 420g | 500g |
36kg | 380g | 460g | 520g |
38kg | 395g | 475g | 540g |
40kg | 410g | 415g | 565g |
Reviews
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Customer Photos
Latest user reviews
27/12/20
Excellent results
My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair.
I'm very satisfied with the switch. I can definitely recommend this food.
Originally published in zooplus.es
23/09/20
Great product
Great product, good size kibble and a fantastic price
Originally published in zooplus.es
21/07/20
Concept dog food
Our 4 year old Labrador add gone off his food which was strange for him, normally he eat any think. We had some good reports about Concept For Life dog food and gave it a try, he loves it and his over all health seems to have improved . recommend .
Originally published in zooplus.co.uk
04/07/20
Fantastic dry food!
Our Labrador could not eat any other dry food besides the Royal Canin for intestinal reasons. We dared to change them once, but it did nothing apart from make our dog feel bad.
With this kibble, on the other hand, we had a great time, both in terms of health and economically.
Also it seems that our "puppy" loves them!
Highly recommended!
Originally published in zooplus.it
28/05/20
Excellent
Very good product for my Labrador Retriever. Affordable price and great value. I always use this to feed my dog
Originally published in zooplus.es
17/05/20
Great product
I use them for my Corso! But I would like to know if there is a specific range for him or if I should just continue with this one! Thank you
Originally published in zooplus.it
02/05/20
Good product
My labrador eats every bowl with gusto
Originally published in zooplus.it
04/01/20
Kibble
I can highly recommend this kibble
It's one of the best
Originally published in zooplus.fr
14/12/18
Recommended
This is a great kibble, lots of nutrients and a great price. My woody is fairly fussy but has eaten all of this food about 90% of the time, I would recommend it.
13/12/18|peter farrow
concept for life trial
gave this a try as price looked good and content sounded as if premium. my Germen Shepherd seemed to enjoy it, I'm ordering a large bag now , so far so good
13/11/18
Very superior dog food; best ever tried.
I ordered this food as was on a special offer and needed to increase my order to qualify for free delivery. Well I am very glad I did! This is the best dog food I have ever used ( 30 years of dog ownership). My current Labrador on this food has the lowest excreta ( a sure sign of quality food) and needs less g to sustain his weight. There is absolutely no odour from the food; other highest quality foods tend to have that dried ready-made meal smell! Highly recommended.
15/09/18|stuart woodcock
food for my lab
weve had JD, Royal Canin and now this, concept for life food for our lab as he has elbow displacier. he likes them all and have seen no plus or minus between them other than the price
Originally published in zooplus.co.uk
29/01/18|Pamela Johns
Too rich
Started my labrador on this last week with high hopes but, unfortunately, her flatulence came back and I have had to go back to her other food. It looks as though her digestion couldn't cope with it so, sorry, won't be buying again.
Originally published in zooplus.co.uk
18/01/18
Excellent
This is the best product in the market. Good for my dog health and diets also.And prices of the product is also resonable
13/01/18|Alison
Great food
I mixed this with my dogs original food so I could introduce it slowly. Both dogs picked out the large chunks from their bowls and eat those first. Both of them loved it.
Originally published in zooplus.co.uk
06/11/17|Rev P R Brown
If they could talk I’m sure they’d say “IT’S DELICIOUS” !!
I don’t really know much about dog food. But we do know our 2 Labradors love this. Over the years we’ve tried various dry, well-known varieties. ‘Concept for Life’ seems to suit them extremely well & better than more expensive products. It also suits our pockets nicely. PRB
Originally published in zooplus.co.uk
28/07/17|Kokomidi
Glad we tried it
I have been trying to look for an alternative for Koko for a long time but it was not an easy task….She likes this food instantly and it controls her weight well too.
Will keep her on this food for another year and see… so far so good….
Originally published in zooplus.co.uk
06/04/17|Yvonne (North Yorkshire)
MUST BE TRIED
I had my 13 year old cat on the cat version and the change in her was amazing, lively, playful. slimmed down to 5.5kgs and thick glossy coat. So I put my two lab pups on the junior and my older lab on the lab retriever. Everybody comments on what fine dogs they are, including the vets, good bone structure,glossy coats and very healthy. Less poos in garden (and cat litter) and all 4 love it and lick their bowls clean. I keep some aside and use as training treats and it makes training much easier
Originally published in zooplus.co.uk
15/01/17|Nathan
Great
Having a 3 year old Labrador this food she appears to thrive on. Studying veterinary nursing it's safe to say the ingredients in this are top standard and the price is reasonable too.
10/10/16
Medium Adult Trial Pack
My poodle sniffed this kibble sample and immediately started eating - she seems to find it very tasty! (My naughty cat also decided to try some too!)
I will order a large bag and see how it works out for the long-term.
Thank you for your review
Thank you for your feedback! We appreciate you taking the time to share your experience with our product. Every review is carefully read, and your input helps us improve. Please note that all reviews go through moderation to ensure they meet our Review Publication Policy. This process usually takes about one day, but in rare cases, it may take a few days.