The trick is in the positioning!
The board is built very well and comes with a little sachet of cat nip which is great! I attached it to the wall in the living room and was disappointed that my cat wouldn't go near it, but after reading that cats like a scratch after a nap, I took it down and lay it on the floor near his cat bed. He IMMEDIATELY went over to it and started scratching and rolling on it! So there you go :) I think he'll continue to enjoy it.