11/29/17 | Andrew

Never a scrap left

Tried this thanks to a sample pack. Our Labradoodle is sensitive and his regular premium dry food seemed to change the coating meaning he wasn’t always keen to eat it. First time trying Lupo he loved it. It’s dense and gives a good crunch. Nowhere near the dust generated in the bottom of the bag, and smells pretty good too. Bags are smaller too as the pellets are so heavy. Just be careful on the amount, would be easy to overfeed. On my 4th bag now and can’t see us changing back.

06/14/16 | Sarah


We've just reached the end of our second bag - the food is fantastic value and 15kg lasts for months (I have a small border terrier). There really is no comparison between this and the foods available in the supermarket. You need to control the portion sizes because it's far denser than the oven baked biscuit-type kibbles. It's quite easy to make the mistake of over feeding which will probably result in an upset stomach! Some people have complained that the nuggets are too big for small dogs, but our terrier has no problem getting her teeth around it!!


good quality food

I fed this to my 4 very fussy JRTs. It does look strange but as smell is more important to them it didn't stop them trying it. They do eat it, although I can't say they are in love with it (but I've yet to find a dry food they do adore) and there are some dried foods they won't touch. However I did find that after a few weeks on this diet they did develop incredibly glossy coats. No digestive problems and plenty of energy for my very active dogs. Overall I found it a good quality feed, and would recommend it


Quality reflected in my dogs health

I first bought this as I wanted to feed my dog a better food, without all the rubbish contained in many high street brands. My dog also suffers with allergies so this seemed the perfect choice. I have a larger dog so I don't have any issues with the size of the kibble, and with a empty dish everytime, even after a year, I am more than happy with the product. We now don't have any problems with her allergies. Her coat looks so much better and I am sure it down to the better quality, natural ingredients.

04/05/15 | Gregg

Excellent food

After adopting another dog 18 months ago, he struggled with our old dog food, random sickness and runny poo afterwards. After reading on a website about good dog food, I quickly changed to Lupo 24/10 after reading about its nutrients and after six months of use, both our dogs are loving the food and seem much healthier. Zooplus makes it easy to get hold of as well and it's delivered for free rather than lugging it home from the supermarket!

03/26/15 | Charlotte and Hooch

Great food.

My labrador x DDB loves this food. It's compact so it doesn't look like you're giving them a lot. My advice would be to weigh it so you're not over or under feeding. Hooch is 50kg but the bag lasts us a month so it's great value compared to another brand he was on before. The pieces are large but it means he actually has to chew!

10/08/14 | wendy jolley

Tried both Lupo dog foods and still getting empty bowls after 5 months! BRILLIANT

We originally had my dogs on the Lupo 24/10 which my dogs loved, i found it harder to get my Puggle to lose weight so i chose the lower protein option and it definitely makes a difference. It looks no different, smells no different and judging my my dogs food bowls - tastes the same. I take some out on our walks as i don`t want my dogs eating most other dog treats. Quality is more important than quantity. Recently we tried the Rocco buffalo treats - again they loved them. Loving finding all the quality foods on this site.

09/24/14 | wendy jolley

Still getting empty bowls after 4 months! BRILLIANT.

I`ve had my dogs on this and previously Lupo 28/10. Both look the same, smell the same and judging by my dogs bowls, taste the same which is important. I disagree this is a hard dog food. It looks hard but put a piece in between 2 fingers and it easily breaks. Now you try that with your regular dog kibble! I doubt very much you`d be able to. Try comparing a piece of this in water to your regular dog food. This dissolves in water and your dog food probably will just swell up loike a sponge. I feed my 3 dogs on this. 1 is a very big & solid 53 kilo Rhodesian Ridgeback, 1 is a 8 kilo Puggle and the other is a Patterdale cross JR at 6 kilos. All 3 have NEVER left any food or have had any trouble eating this. On my dog walks i have suggested this quality dog food. One lady has bought it for her dogs, one being fussy, and they too empty their bowls. The bag has some larger pieces and some broken down pieces, i`d suggest however for tiny dogs like a Chihuahua or Yorkshire terrier they just need it to be broken a bit more. Try it and you`ll see for yourselves. I read about this food on Whichdogfood.com - Read up on there about this quality and vets reviews and then compare it to the brand you use on there. You will be astonished what crap ingredients you are giving your pets.

08/27/14 | Wendy

Very Impressed!

My dogs eat this food with obvious enjoyment, have plenty of energy and their coats are in excellent condition. I think it will be good for their teeth too as they are chewing the food properly. Stools are smaller and only once or twice daily. I think Lupo Sensitive is a very reasonably priced, good quality food.

*RRP= Recommended Retail Price ** Conditions apply

333zooPoints for subscribing
Do not miss out on personalised offers, discounts and coupons!
Do not miss out on personalised offers, discounts and coupons!
Please select pet type

Methods of Payment


  • Free Delivery from €49 **


  • App Store
  • Google Play