21/01/19 | Sabrina
: 5/5

Highly recommend!

My cats loved this quality dry food. I was glad to have discovered it through Zooplus. The little nibbles are shaped well and are easier for cats to chew and digest unlike most dry food products out there, which seem far too hard. Thanks Concept! :)
: 5/5

Finally losing weight!

I have one obese cat who we’ve been trying to get the weight off for a few years now. We’d tried a variety of other brands and nothing worked and in fact she gained weight.Tried Concept For Life Light dry and within just under 3 months she’d lost 450g and weighs less than she has in years. She also absolutely loves the food and is clearly satisfied as she doesn’t ask for food between meals. Now she has the wet too. So impressed we’re moving all our cats and kittens to Concept For Life foods.
02/01/19 | Shilpa
: 5/5

Norweigen forest cats love it

A great alternative for a norweigen forest cat. My cat much prefers this over royal canin dry food.
02/12/18 | Robyn
: 5/5

My cats seem to really enjoy these

My cats can be fussy and I prefer them to have an all around meaty dry cat food and the pieces aren’t too small either.
: 5/5


a bit sceptical but so glad I tried it.My Maine Coon girl loves it and twirls in circles whilst I am filling her dish.I have noticed her scurf has gone her coat is really shiny and her poo doesnt smell anymore .
28/10/18 | Linda Peacock
: 5/5

good value

My kitten loves this food. She leaves a clean dish every time.
24/10/18 | Sandra Vale
: 5/5

2 very fussy eaters

Having 2 very fussy eaters thought would give concept for life a try.My girls just thought this was a real treat and just asked for more. We are getting some More for them as it was such a delight to see them enjoying this food.
22/10/18 | Ioana Stoica
: 5/5

My cat loves it!

I started feeding it to my BSH and she actually began to get fussy over the wet food (premium cereal free brands). This was a huge surprise since she doesn't really like dry food.
: 5/5


My cats are fussy and only ever seemed to like royal cannin or Iams I thought I would give concept for life a try and wow my cats went crazy for it. They loved it and leave no left overs. Would definitely recommend this dry cat food.
08/09/18 | Penny Wright
: 5/5

excellent food

my cats love this food, keep begging for more between meals and have on occasion chewed through the packaging if left accessible . their coats are glossy, full of energy, drink lots of water, using this for a year now in preference to other more expensive premium foods. successful. have lost a little weight but not when they persuade me to feed extra!
04/09/18 | Maureen
: 5/5

Brilliant product

I have 2 cats, one is overweight and a little arthritic. I purchased this for the overweight cat, but the other cat kept stealing it In preference to his wet food, even cat pate so I will be feeding both cats this diet from now on.
: 5/5

My boy loves this

I actually don't want to feed my Maine Coon dry food, but after him trying this with a free sample bag I got, he won't eat anything else grrr lol.
23/08/18 | Cliff B, Sussex
: 5/5

Concept for Life Maine Coon Adult is the new black!

My Maine Coons went mad for this food when Zooplus sent a free sample. They are now the proud owners of 26 kilos (already down to about 25 kg by the time of writing this!). The kibbles that have been their staple for 8 years are suddenly so last year; they now won't be seen eating anything other than Concept.
15/08/18 | Kornelia Sokolowska
: 5/5

Great food!

Mty both pusycats love it. food do not smell so intensive as some brands and for indor cat makes a difference as poo its so smelly yuppi!! they have good meant content and no grains wihci is even better for price they cost very happy with this purchase.
11/08/18 | Hannah
: 5/5


My cat absolutely adores this food, she goes mad for both the wet and dry and wolfs it down whilst purring away. I spent ages looking through various cat foods before getting her in order to find a decent one and I'm so glad I found Concept for Life. The ingredients are far better than a lot of the brands on the market and it's not extortionately priced either! Thumbs up from me and high five from my kitty too!
: 5/5

cat seems to like it

cat seems to like it, it looks like a premium brand and product, so would definitely recommend.
: 5/5

Very please with this product.

I have 3 Cats and they all love it, they seem to prefer it to there tin food.
: 5/5

Very please with this product.

I have 3 Cats and they all love it, they seem to prefer it to their tin food.
15/06/18 | Melody
: 5/5

‘....please Mum, can we have some more?....’

I have been feeding our kitten from last year and our rescue since she came to live with us in March on ‘Concept for Life’ They won’t touch anything else because they know what’s good for them! Kitten food of course to start and now both are a year old and sterilised and have a Catio (spoilt or what!!!) they have a choice of ‘Sterilised’ or ‘Indoor’’ dry food and ‘Sterilsed’ and ‘All Cats’ wet food. Oh my.... happy furbabies with glossy coats. Thank you Zooplus xxx
19/04/18 | JC Catlover
: 5/5

A much loved food!

I have 3 cats, 2 of whom is male & HUGE. He will be 2 next month but he is still growing. His paws width are easily 3 fingers wide. He weighs about 8kg, is 1m long not including his incredibly thick tail. We've joked that he is part puma as he dwarfs his mum who was a rescue. Concept was used initially as a treat, they all enjoyed it so I bought 9kg (wish it was 10kg). Out of all the dry foods I have purchased concept seems to be a continual favorite.