Formatting issues
I can't comment on the nutritional value or taste of the product—I'm sure there's a lot of science behind it—but the size of the kibble is the problem. We like to use kibble when working with our dog, or just feed by hand during walks, but this food is unsuitable for that. For our 29 kg dog, one piece is way too small. I know it's meant for medium-sized dogs, but the pieces are unrealistically tiny, like fish food.
The resealability of the bag is also poor; other brands like SelectGold or BritCare offer much better solutions that don't require fiddling around.