Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

1 - 24 of 129 products
1 - 24 of 129 products
1 - 24 of 129 products

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
23 Varieties from
 €21.99
Labrador Sterilised (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Labrador Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Golden Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
German Shepherd Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
French Bulldog Adult (2 x 4kg)
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74

Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-5 working days
3 Varieties from
 €10.99
1.5kg

Sold out

€10.99
€7.33 / kg
€10.44
Notify me when available
6kg

Sold out

individually priced €43.96
Now €40.99
€6.83 / kg
€38.94
Notify me when available
12kg

Sold out

€54.99
€4.58 / kg
€52.24
Notify me when available

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High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€49.99
€4.17 / kg
€47.49
Economy Pack: 2 x 12kg
individually priced €99.98
Now €96.99
€4.04 / kg
€92.14

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€45.99
€3.83 / kg
€43.69
Economy Pack: 2 x 12kg
individually priced €91.98
Now €88.99
€3.71 / kg
€84.54

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-5 working days
4 Varieties from
 €7.49
1kg
€7.49
€7.49 / kg
€7.12
4kg
individually priced €29.96
Now €27.99
€7.00 / kg
€26.59
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-5 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
2 x 1.5kg
individually priced €17.98
Now €16.99
€5.66 / kg
€16.14
Economy Pack: 4 x 1.5kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Now when you buy selected 100g Concept for Life Insect Snacks for dogs, with either carrots or sweet potatoes, you'll get them for a special price!

Delivery in 1-5 working days
2 Varieties from
 €3.59
Carrots (100g)
Was €3.99
Now €3.59
€35.90 / kg
Sweet Potatoes (100g)
Was €3.99
Now €3.59
€35.90 / kg

Now when you buy selected 400g of Concept for Life Adult/Kitten Dry Cat Food, which focuses on the cat’s individual well-being and dietary requirements, you'll pay a Special Price!

Delivery in 1-5 working days
16 Varieties from
 €3.39
Adult Light (400g)
Was €5.49
Now €4.89
€12.22 / kg
Adult Maine Coon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Maine Coon Grain-Free Salmon (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult Persian (400g)
Was €4.29
Now €3.79
€9.48 / kg
Adult British Shorthair (400g)
Was €4.29
Now €3.79
€9.48 / kg

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
5 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€47.99
€4.00 / kg
€45.59
12kg + 1.5kg Free!
€47.99
€3.55 / kg
Economy Pack: 2 x 12kg
individually priced €95.98
Now €92.99
€3.87 / kg
€88.34

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-5 working days
2 Varieties from
 €5.99
1kg
€5.99
€5.99 / kg
€5.69
4kg (4 x 1kg)
individually priced €23.96
Now €21.99
€5.50 / kg
€20.89

Now when you buy selected 9kg (3 x 3kg) or 10kg Concept for Life dry cat food in a range of varieties tailored to meet your cat's nutritional needs, you'll get it for a great value Special Price!

Delivery in 1-5 working days
18 Varieties from
 €47.99
Adult Persian (9kg)
Was €71.97
Now €57.49
€6.39 / kg
Adult Maine Coon Salmon (9kg)
Was €65.97
Now €52.69
€5.85 / kg
Adult Light (9kg)
Was €74.97
Now €59.89
€6.65 / kg
Adult British Shorthair (9kg)
Was €71.97
Now €57.49
€6.39 / kg
Adult Maine Coon (10kg)
Was €71.99
Now €57.59
€5.76 / kg

Now when you buy selected 12kg bags of Concept for Life dry dog food, in a range of flavours and with tailored recipes, you'll only pay a special price.

Delivery in 1-5 working days
17 Varieties from
 €40.99
Labrador Retriever Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Labrador Sterilised (12kg)
Was €54.99
Now €49.99
€4.17 / kg
German Shepherd Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Golden Retriever Adult (12kg)
Was €54.99
Now €49.99
€4.17 / kg
Medium Adult (12kg)
Was €45.99
Now €40.99
€3.42 / kg

The ideal complete wet cat food for those 10+ years old. It contains meaty chunks in a tasty jelly and a special combination of vital nutrients & reduced phosphorus content for vitality and health.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54

Dietetic wet food for adult dogs with chronic renal insufficiency. The therapeutic food has a low phosphorus and protein content to help reduce formation of bladder stones and make urine more alkaline

Delivery in 1-5 working days
2 Varieties from
 €21.99
6 x 400g
€21.99
€9.16 / kg
€20.89
Saver Pack: 24 x 400g
individually priced €87.96
Now €84.99
€8.85 / kg
€80.74

Premium wet food for cats 1+ years, made with lots of easy to digest protein, can to help prevent hairballs and urinary stones. This tasty food provides all-round care for adult cats of normal weight.

Delivery in 1-5 working days
3 Varieties from
 €10.49
12 x 85g
€10.49
€10.28 / kg
€9.97
24 x 85g
individually priced €20.98
Now €19.99
€9.80 / kg
€18.99
48 x 85g
individually priced €41.96
Now €38.99
€9.56 / kg
€37.04

Complete dry food for adult cats with sensitive digestions. This kibble with tasty fresh meat contains only 1 source of animal protein and 1 source of carbohydrate and helps to support healthy gut flora.

Delivery in 1-5 working days
7 Varieties from
 €5.49
400g
€5.49
€13.73 / kg
€5.22
3kg
€24.99
€8.33 / kg
€23.74
10kg
€68.99
€6.90 / kg
€65.54
10kg + 2kg Free!
€68.99
€5.75 / kg
Economy Pack: 2 x 10kg
individually priced €137.98
Now €134.99
€6.75 / kg
€128.24

Complete dietetic dry cat food with dried insect as the only source of protein. It is suitable for cats with nutritional sensitivities, dermatosis or hair loss. Suitable as exclusion or elimination diet.

Delivery in 1-5 working days
5 Varieties from
 €3.19
350g
€3.99
€11.40 / kg
€3.79
3kg
€35.99
€12.00 / kg
€34.19
10kg
€98.99
€9.90 / kg
€94.04
Economy Pack: 2 x 10kg
individually priced €197.98
Now €194.99
€9.75 / kg
€185.24
80g

Sold out

€3.19
€39.88 / kg
Notify me when available

Perfect for young cats between 2-12 months, this premium complete wet food supports steady, healthy development and contains a range of easy to digest, vital ingredients in a delicious jelly recipe.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54

Specifically formulated for neutered cats 1 year+, this grain-free complete wet cat food is made with tasty beef in juicy jelly. It has an increased protein content and can help prevent urinary stones.

Delivery in 1-5 working days
1 Varieties from
 €13.99
12 x 85g

Sold out

€13.99
€13.72 / kg
€13.29
Notify me when available

Tasty dry dietetic cat food for adult cats with FLUTD issues. The kibble has uric acidifying properties and an adapted magnesium content. It can help to help dissolve existing struvite stones.

Delivery in 1-5 working days
4 Varieties from
 €3.29
350g
€3.29
€9.40 / kg
€3.13
3kg
€23.99
€8.00 / kg
€22.79
10kg
€72.99
€7.30 / kg
€69.34
Economy Pack: 2 x 10kg
individually priced €145.98
Now €141.99
€7.10 / kg
€134.89