Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

1 - 24 of 119 products
1 - 24 of 119 products
1 - 24 of 119 products

Dietetic complete dry dog food with dried insect as the sole source of protein. Suitable for dogs with food sensitivities, dermatosis and hair loss. It can be used as an exclusion or elimination diet.

Delivery in 1-5 working days
5 Varieties from
 €1.49
100g
€1.49
€14.90 / kg
1kg
€11.49
€11.49 / kg
€10.92
4kg
Was €39.99
Now €36.99
€9.25 / kg
€35.14
12kg
€90.99
€7.58 / kg
€86.44
Economy Pack: 2 x 12kg
individually priced €181.98
Now €177.99
€7.42 / kg
€169.09

Premium paste for cats with long, thick fur. This tasty cat treat is rich in vital omega-3 and omega-6 fatty acids to support shiny fur and supple skin. With biotin and zinc. Anti-hairball (60% malt).

Delivery in 1-5 working days
2 Varieties from
 €3.79
75g
€3.79
€50.53 / kg
€3.60
- Saver Pack: 3 x 75g
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49

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Complete dry food for Maine Coon kittens up to 15 months. This larger kibble food is made with tasty fresh meat and enriched with colostrum to help support the immune system. Aids balanced growth. 

Delivery in 1-5 working days
4 Varieties from
 €3.79
400g
€3.79
€9.48 / kg
€3.60
3kg
€21.99
€7.33 / kg
€20.89
10kg
€67.99
€6.80 / kg
€64.59
Economy Pack: 2 x 10kg
individually priced €135.98
Now €131.99
€6.60 / kg
€125.39

A tasty mono-protein paste suitable for adult cats with food sensitivities. This cat treat contains MOS and FOS prebiotics to support a stable gut flora and natural fibre to aid balanced digestion.

Delivery in 1-5 working days
2 Varieties from
 €3.79
75g
€3.79
€50.53 / kg
€3.60
Saver Pack: 3 x 75g
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49

Complete dry cat food for pregnant lactating cat mums and kittens aged 6 weeks-4 months. Smaller-sized kibble with fresh meat and increased energy content & colostrum for the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €4.99
400g
€4.99
€12.48 / kg
€4.74
3kg
€22.99
€7.66 / kg
€21.84
10kg
€63.99
€6.40 / kg
€60.79
Economy Pack: 2 x 10kg
individually priced €127.98
Now €124.99
€6.25 / kg
€118.74

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04

A complete dry cat food tailored to suit the metabolism of neutered cats 1 year+. Made with tasty fresh meat, it can help your cat maintain an ideal weight. With DL-methionine and L-carnitine.

Delivery in 1-5 working days
4 Varieties from
 €5.49
400g
€5.49
€13.73 / kg
€5.22
3kg
€24.99
€8.33 / kg
€23.74
10kg
€68.99
€6.90 / kg
€65.54
Economy Pack: 2 x 10kg
individually priced €137.98
Now €134.99
€6.75 / kg
€128.24

Mono-protein dog snacks made with insects. Tasty grain-free snacks with a low allergy potential and just one source of animal protein - ideal for dogs with sensitive digestions. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €10.49
Sweet Potato
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97
Carrot
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97

Premium pastes for sensitive cats or those with thick fur or sensitive skin. Concept for Life is a scientifically based nutritional concept that focuses on your cat’s individual needs. Stock up now!

Delivery in 1-5 working days
2 Varieties from
 €9.99
Sensitive
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49
Beauty
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49

Mono-protein and grain-free, these tasty dog treats are made with insect protein and carrot or sweet potato. They have a low allergy potential so they are great for dogs with sensitive tums. Try now!

Delivery in 1-5 working days
1 Varieties from
 €7.79
Sweet Potato & Carrot
individually priced €7.98
Now €7.79
€38.95 / kg
€7.40

Grain-free dog snacks with a novel source of protein. These tasty treats with mealworms, crickets and carrots have a low allergy potential so they are suitable for dogs with nutritional sensitivities.

Delivery in 1-5 working days
2 Varieties from
 €3.99
100g
€3.99
€39.90 / kg
€3.79
Saver Pack: 3 x 100g
individually priced €11.97
Now €10.49
€34.97 / kg
€9.97

Mono-protein dogs snacks with a low allergy potential. These single protein, grain-free snacks are made with mealworms, crickets and sweet potatoes so they are ideal for nutritionally sensitive dogs.

Delivery in 1-5 working days
2 Varieties from
 €3.99
100g
€3.99
€39.90 / kg
€3.79
Saver Pack: 3 x 100g
individually priced €11.97
Now €10.49
€104.90 / kg
€9.97

Cold-pressed salmon oil for dogs and cats is a supplementary food, rich in omega 3 & 6 fatty acids to support shiny fur and supple skin. 100% natural from fresh Scottish salmon. Easy pump dispenser.

Delivery in 1-5 working days
2 Varieties from
 €8.99
250ml
€8.99
€35.96 / l
€8.54
1000ml

Sold out

€17.49
€17.49 / l
€16.62
Notify me when available

Mixed trial pack with 2 x 85g in jelly and 2 x 85g in gravy. Tasty premium wet food for cats - choose from Sterilised, Kitten, Sensitive and All Cats. Tailored nutrition for your pet. Try now!

Delivery in 1-5 working days
4 Varieties from
 €2.29
Sterilised
€2.29
€6.74 / kg
€2.18
Sensitive
€2.29
€6.74 / kg
€2.18
All Cats
€2.29
€6.74 / kg
€2.18
Kitten
€2.29
€6.74 / kg
€2.18

High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€47.99
€4.00 / kg
€45.59
Economy Pack: 2 x 12kg
individually priced €95.98
Now €92.99
€3.87 / kg
€88.34

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.

Delivery in 1-5 working days
3 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
4kg
€16.99
€4.25 / kg
€16.14
Economy Pack: 2 x 4kg
individually priced €33.98
Now €31.99
€4.00 / kg
€30.39

Premium complete dry food made with tasty fresh meat for adult indoor cats aged 1 year+. With L-carnitine to help your cat maintain an ideal weight, biotin for shiny fur and anti-hairball function.

Delivery in 1-5 working days
4 Varieties from
 €4.79
400g
€4.79
€11.98 / kg
€4.55
3kg
€21.99
€7.33 / kg
€20.89
10kg
€59.99
€6.00 / kg
€56.99
Economy Pack: 2 x 10kg
individually priced €119.98
Now €116.99
€5.85 / kg
€111.14

Dietetic wet food for adult dogs with insufficient digestion, acute resorption disorders, or during and after acute diarrhoea. This food has an increased electrolyte content and is low in fat.

Delivery in 1-5 working days
3 Varieties from
 €21.99
6 x 400g
€21.99
€9.16 / kg
€20.89
12 x 400g
individually priced €43.98
Now €42.99
€8.96 / kg
€40.84
24 x 400g
individually priced €87.96
Now €83.99
€8.75 / kg
€79.79

Tasty dry dietetic cat food for adult cats with FLUTD issues. The kibble has uric acidifying properties and an adapted magnesium content. It can help to help dissolve existing struvite stones.

Delivery in 1-5 working days
4 Varieties from
 €3.29
3kg
€23.99
€8.00 / kg
€22.79
10kg
€72.99
€7.30 / kg
€69.34
Economy Pack: 2 x 10kg
individually priced €145.98
Now €141.99
€7.10 / kg
€134.89
350g

Sold out

€3.29
€9.40 / kg
€3.13
Notify me when available

Therapeutic food with increased electrolyte content, low in fat and easy to digest. This complete dry food is suitable for adult dogs with inadequate digestion, resorption disorders and diarrhoea.

Delivery in 1-5 working days
5 Varieties from
 €1.49
100g
€1.49
€14.90 / kg
€1.42
1kg
€8.99
€8.99 / kg
€8.54
4kg
individually priced €35.96
Now €32.99
€8.25 / kg
€31.34
12kg
€68.99
€5.75 / kg
€65.54
Economy Pack: 2 x 12kg
individually priced €137.98
Now €134.99
€5.62 / kg
€128.24

Complete dry cat food tailored to suit the needs of Maine Coon cats. It is made with fresh meat  and the extra large kibble encourages intensive chewing. With glucosamine & chondroitin.

Delivery in 1-5 working days
4 Varieties from
 €4.29
400g
€4.29
€10.73 / kg
€4.08
10kg
€71.99
€7.20 / kg
€68.39
Economy Pack: 2 x 10kg
individually priced €143.98
Now €139.99
€7.00 / kg
€132.99
3kg

Sold out

€23.99
€8.00 / kg
€22.79
Notify me when available

Dietetic dry food formulated to meet the nutritional needs of cats with gastrointestinal disease, or acute diarrhoea. It is low in fat, easy to digest and has an increased electrolyte content.

Delivery in 1-5 working days
4 Varieties from
 €3.29
3kg
€23.99
€8.00 / kg
€22.79
10kg
€72.99
€7.30 / kg
€69.34
Economy Pack: 2 x 10kg
individually priced €145.98
Now €141.99
€7.10 / kg
€134.89
350g

Sold out

€3.29
€9.40 / kg
€3.13
Notify me when available

Dietetic wet food for adult cats with insufficient digestion, acute resorption disorders, or during and after acute diarrhoea. This food has an increased electrolyte content and is low in fat.

Delivery in 1-5 working days
3 Varieties from
 €14.99
6 x 200g
€14.99
€12.49 / kg
€14.24
12 x 200g
individually priced €29.98
Now €28.99
€12.08 / kg
€27.54
24 x 200g
individually priced €59.96
Now €56.99
€11.87 / kg
€54.14

Specifically formulated for sensitive cats aged 1+, this complete wet food contains chunks of juicy chicken in a tasty gravy. It is enriched with taurine, easy to digest and extremely well tolerated.

Delivery in 1-5 working days
3 Varieties from
 €12.99
12 x 85g
€12.99
€12.74 / kg
€12.34
24 x 85g
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
48 x 85g
individually priced €51.96
Now €48.99
€12.01 / kg
€46.54