Concept for Life Pet Food

Tailored nutrition for your pet

Discover our premium, scientific-based nutritional concept that offers your pet the right nutrition for each lifestage!

Concept for Life pet food provides your pet with the right nutrition for each life stage. This delicious dry or wet food is tailored to suit the individual needs and dietary requirements of your cat or dog. No matter whether your pet is a kitten, a puppy, getting on in years, a working dog, a house cat or a cat that spends time outside; Concept for Life provides your pet with premium nutrition at a great price.

The calorie and nutritional content of each variety of this tasty pet food is optimised to match the individual requirements of each life stage to ensure that the composition and nutritional value is just right for your pet’s life style. Every single variety uses top quality ingredients which are functional and species appropriate. This balanced mix of nutrients helps to ensure that your pet enjoys a happy and healthy life. 

25 - 48 of 126 products
25 - 48 of 126 products
25 - 48 of 126 products

Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Complete dry cat food for pregnant lactating cat mums and kittens aged 6 weeks-4 months. Smaller-sized kibble with fresh meat and increased energy content & colostrum for the body's natural defences.

Delivery in 1-5 working days
4 Varieties from
 €4.99
400g
€4.99
€12.48 / kg
€4.74
3kg
€22.99
€7.66 / kg
€21.84
10kg
€63.99
€6.40 / kg
€60.79
Economy Pack: 2 x 10kg
individually priced €127.98
Now €124.99
€6.25 / kg
€118.74

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.

Delivery in 1-5 working days
4 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
6kg
individually priced €41.96
Now €38.99
€6.50 / kg
€37.04
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€58.99
€4.92 / kg
€56.04
Economy Pack: 2 x 12kg
individually priced €117.98
Now €114.99
€4.79 / kg
€109.24

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€49.99
€4.17 / kg
€47.49
Economy Pack: 2 x 12kg
individually priced €99.98
Now €96.99
€4.04 / kg
€92.14

Dietetic wet food for adult dogs with chronic renal insufficiency. The therapeutic food has a low phosphorus and protein content to help reduce formation of bladder stones and make urine more alkaline

Delivery in 1-5 working days
2 Varieties from
 €21.99
6 x 400g
€21.99
€9.16 / kg
€20.89
Saver Pack: 24 x 400g
individually priced €87.96
Now €84.99
€8.85 / kg
€80.74

Complete dry food for Maine Coon kittens up to 15 months. This larger kibble food is made with tasty fresh meat and enriched with colostrum to help support the immune system. Aids balanced growth. 

Delivery in 1-5 working days
4 Varieties from
 €3.79
400g
€3.79
€9.48 / kg
€3.60
3kg
€21.99
€7.33 / kg
€20.89
10kg
€67.99
€6.80 / kg
€64.59
Economy Pack: 2 x 10kg
individually priced €135.98
Now €131.99
€6.60 / kg
€125.39

Complete dietetic wet food for adult cats with lower urinary tract diseases. This food in pouches can also help to dissolve existing struvite stones. Uric acidifying properties and low magnesium content

Delivery in 1-5 working days
3 Varieties from
 €13.99
12 x 85g
€13.99
€13.72 / kg
€13.29
24 x 85g
individually priced €27.98
Now €26.99
€13.23 / kg
€25.64
48 x 85g
individually priced €55.96
Now €52.99
€12.99 / kg
€50.34

A tasty mono-protein paste suitable for adult cats with food sensitivities. This cat treat contains MOS and FOS prebiotics to support a stable gut flora and natural fibre to aid balanced digestion.

Delivery in 1-5 working days
2 Varieties from
 €3.79
75g
€3.79
€50.53 / kg
€3.60
Saver Pack: 3 x 75g
individually priced €11.37
Now €9.99
€44.40 / kg
€9.49

Premium wet cat food from Concept for Life, in a great value mixed pack with 12 x in Jelly & 12 x in Gravy varieties. They are perfectly tailored to your cat’s nutritional needs & are easy to digest.

Delivery in 1-5 working days
7 Varieties from
 €22.99
Sensitive in Gravy & Jelly
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
Sterilised in Gravy & Jelly
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
Beauty in Gravy & Jelly
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
Light in Gravy & Jelly
individually priced €25.98
Now €24.99
€12.25 / kg
€23.74
All Cats in Gravy & Jelly
individually priced €23.98
Now €22.99
€11.27 / kg
€21.84

Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat

Delivery in 1-5 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
4kg
€23.99
€6.00 / kg
€22.79
Economy Pack: 2 x 4kg
individually priced €47.98
Now €44.99
€5.62 / kg
€42.74

Complete dietetic dry cat food with dried insect as the only source of protein. It is suitable for cats with nutritional sensitivities, dermatosis or hair loss. Suitable as exclusion or elimination diet.

Delivery in 1-5 working days
5 Varieties from
 €3.19
3kg
€35.99
€12.00 / kg
€34.19
10kg
€98.99
€9.90 / kg
€94.04
Economy Pack: 2 x 10kg
individually priced €197.98
Now €194.99
€9.75 / kg
€185.24
350g

Sold out

€3.99
€11.40 / kg
€3.79
Notify me when available
80g

Sold out

€3.19
€39.88 / kg
€3.03
Notify me when available

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-5 working days
4 Varieties from
 €8.99
1.5kg
€8.99
€5.99 / kg
€8.54
6kg
individually priced €35.96
Now €32.99
€5.50 / kg
€31.34
12kg
€50.99
€4.25 / kg
€48.44
Economy Pack: 2 x 12kg
individually priced €101.98
Now €98.99
€4.12 / kg
€94.04

Complete dry food for adult cats with sensitive digestions. This kibble with tasty fresh meat contains only 1 source of animal protein and 1 source of carbohydrate and helps to support healthy gut flora.

Delivery in 1-5 working days
6 Varieties from
 €5.49
400g
€5.49
€13.73 / kg
€5.22
3kg
€24.99
€8.33 / kg
€23.74
10kg
€68.99
€6.90 / kg
€65.54
Economy Pack: 2 x 10kg
individually priced €137.98
Now €134.99
€6.75 / kg
€128.24
12 x 85g Sensitive Cats in Gravy
€12.99
€12.74 / kg
€12.34

With tasty fresh meat - a complete, reduced-calorie dry cat food for cats that are prone to weight gain. It can help to support muscle maintenance. With L-carnitine and a special satiety formula.

Delivery in 1-5 working days
3 Varieties from
 €5.49
400g
€5.49
€13.73 / kg
€5.22
3kg
€24.99
€8.33 / kg
€23.74
Economy Pack: 3 x 3kg
individually priced €74.97
Now €71.99
€8.00 / kg
€68.39

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-5 working days
3 Varieties from
 €10.49
1.5kg
€10.49
€6.99 / kg
€9.97
12kg
€54.99
€4.58 / kg
€52.24
Economy Pack: 2 x 12kg
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Dietetic wet food in pouches for adult cats with food intolerances, dermatosis and hair loss. This vet food contains salmon as the only source of protein so it is suitable as an exclusion or elimination diet.

Delivery in 1-5 working days
3 Varieties from
 €13.99
12 x 85g
€13.99
€13.72 / kg
€13.29
24 x 85g
individually priced €27.98
Now €26.99
€13.23 / kg
€25.64
48 x 85g
individually priced €55.96
Now €52.99
€12.99 / kg
€50.34

Dietetic dry food for adult cats with chronic renal insufficiency. This dry food has a low phosphorus and protein content. It makes urine more alkaline and helps to reduce formation of bladder stones.

Delivery in 1-5 working days
4 Varieties from
 €3.29
3kg
€23.99
€8.00 / kg
€22.79
10kg
€72.99
€7.30 / kg
€69.34
Economy Pack: 2 x 10kg
individually priced €145.98
Now €141.99
€7.10 / kg
€134.89
350g

Sold out

€3.29
€9.40 / kg
€3.13
Notify me when available

Tasty wet food in pouches, it has the ideal nutrient profile for adult cats that rarely go outside. It provides all-round care for adult cats and can help to prevent urinary stones and hairballs.

Delivery in 1-5 working days
3 Varieties from
 €11.99
12 x 85g
€11.99
€11.75 / kg
€11.39
24 x 85g
individually priced €23.98
Now €22.99
€11.27 / kg
€21.84
48 x 85g
individually priced €47.96
Now €44.99
€11.03 / kg
€42.74

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-5 working days
22 Varieties from
 €21.99
Labrador Sterilised (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Labrador Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Golden Retriever Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
Boxer Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64
German Shepherd Adult (2 x 12kg)
individually priced €109.98
Now €106.99
€4.46 / kg
€101.64

Complete dry kitten food made with tasty fresh meat and the appropriate mix of nutrients for a healthy, balanced growth. Ideal for kittens 2-12 months, as well as pregnant and lactating cats.

Delivery in 1-5 working days
4 Varieties from
 €4.99
400g
€4.99
€12.48 / kg
€4.74
3kg
€22.99
€7.66 / kg
€21.84
10kg
€63.99
€6.40 / kg
€60.79
Economy Pack: 2 x 10kg
individually priced €127.98
Now €124.99
€6.25 / kg
€118.74

Low carb dietetic nutrition for overweight adult dogs, this complete dry dog food can help to regulate the glucose supply and supports a healthy weight. Suitable for dogs with diabetes mellitus.

Delivery in 1-5 working days
3 Varieties from
 €8.49
12kg
€68.99
€5.75 / kg
€65.54
Economy Pack: 2 x 12kg
individually priced €137.98
Now €134.99
€5.62 / kg
€128.24
1kg

Sold out

€8.49
€8.49 / kg
€8.07
Notify me when available

Premium wet food for cats 1+ years, made with lots of easy to digest protein, can to help prevent hairballs and urinary stones. This tasty food provides all-round care for adult cats of normal weight.

Delivery in 1-5 working days
3 Varieties from
 €11.99
12 x 85g
€11.99
€11.75 / kg
€11.39
24 x 85g
individually priced €23.98
Now €22.99
€11.27 / kg
€21.84
48 x 85g
individually priced €47.96
Now €44.99
€11.03 / kg
€42.74

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-5 working days
3 Varieties from
 €32.49
675g
€32.49
€48.13 / kg
€30.87
1100g
€47.99
€43.63 / kg
€45.59
Saver Pack: 2 x 1100g
individually priced €95.98
Now €92.99
€42.27 / kg
€88.34