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Concept for Life is a unique and scientific nutritional concept, which focuses on your pet's individual well-being and dietary requirements at all life stages. When you feed your dog or cat with Concept for Life food you are providing your pet with a diet that promotes health and well-being. Choose from Concept for Life dry dog food and Concept for Life dry and wet cat food. Concept for Life is tailored nutrition for your pet ★ Exclusive to zooplus!
Try Concept for Life Sensitive 400g Dry Food + Concept for Life Sensitive Wet Food 12 x 85g + Sensitive Paste 75g in this great-value trial pack. For cats older a year with nutritional sensitivities.
Try the Concept for Life Trial Pack with 12 x 85g Concept for Life Beauty Wet Food + 400g Beauty Dry Food + Beauty 75g Paste at a great price! Balanced nutrition to support skin & coat health.
Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers essential joint protection and promotes healthy weight maintenance.
Premium dry food for Golden Retrievers aged 15+ months, this kibble is formulated to promote healthy heart function and has an adapted calorie content to help your dog maintain their ideal weight.
Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.
Formulated to suit the nutritional needs of adult German Shepherds, this dry dog food with natural cartilage nutrients helps to strengthen the body's defences. Aids healthy digestion, skin and fur.
Formulated specifically for adult (12 months+) and older Frenchies, this dry dog food has 26% protein content and L-carnitine to help maintain muscle mass, oils & a vitamin B complex for skin and coat
High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.
Tasty dry food for X-large breed puppies up to 8 months, also suitable for pregnant or lactating bitches. This kibble has an adjusted energy and fat content to ensure balanced growth & development.
Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.
High premium dry food, developed to meet the nutritional needs of large breed adult dogs. This diet is well-accepted, offers essential joint protection and helps your dog to maintain a healthy weight.
Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content to promote healthy growth.
High premium dry food, formulated specifically for large breed senior dogs aged 6+ years. This complete dog food promotes your dog's vitality, protects cells against ageing and keeps joints healthy.
High quality dry food, developed for large breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.
High premium, complete dry food for overweight large breed dogs. With a reduced calorie content to help your dog to maintain a healthy weight and a high animal protein content to promote lean muscles.
Complete dry dog food for adult dogs aged 12 months and over. Developed to meet the nutritional needs of medium sized breeds, this diet is well-accepted and helps your dog maintain a healthy weight.
Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.
Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7 years and over, this premium, complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.
High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb as the only source of animal protein help to promote optimum digestion.
Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small sized breeds, this diet is well-accepted and helps to keep your dog’s skin healthy.
High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small sized breeds, this easy-to-digest kibble promotes healthy development and supports your puppy's natural defences.
Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.
High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!
Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your older dog's vitality and supports healthy teeth and gums.
A complete dry cat food which is tailored to suit the metabolism of neutered cats 1 year +. With adjusted energy and protein content, it can help your cat to maintain its ideal weight.
A complete dry cat food for neutered cats 1+ years, it can help to control body weight. DL-methionine helps to reduce urinary pH and increased protein content and L-carnitine aid muscle maintenance.
Formulated for cats aged 1 year + with sensitive digestions, this tasty kibble is extremely well tolerated. It contains one source of animal protein and prebiotics which promote healthy gut flora.
A complete dry food for adult cats formulated to help improve dental hygiene. With selected ingredients and a kibble shaped to encourage chewing, it also supports urinary tract health. With taurine.
Dry cat food with a special vitamin B complex and rich in Omega 3 & 6 fatty acids, biotin and zinc for shiny fur and healthy skin. It provides your cat with a complete, balanced meal. Anti-hairball.
For cats which are prone to weight gain. Reduced calorie complete dry food with digestible proteins to help maintain muscle mass and L-carnitine. Formulated to help your cat feel fuller for longer.
Scientific-based dry cat food, specifically formulated to suit the nutritional needs of Persian cats. It is well accepted, helps to minimise hairball formation and supports shiny fur and supple skin.
Suitable for adult Maine Coons 15 months+, this large kibble encourages intensive chewing. It is enriched with glucosamine and chondroitin which help to protect bones and joints.
For Maine Coon kittens aged 4-15 months; this premium complete dry food with colostrum supports the immune system. A species-appropriate larger kibble provides the right mix of nutrients for your cat.
A premium dry food with the right shape for adult British Shorthair cats. This complete food supports shiny fur and healthy skin, heart and joints. It also helps to keep teeth clean and healthy.
Premium dry food for adult cats of normal weight. Rich in easy to digest protein, it provides optimal all-round care for your pet and can help to prevent urinary stones and reduce hairball formation.
Ideal for kittens 2-12 months as well as pregnant and lactating cats. A top quality dry food with a balanced, premium mix of nutrients, easy to digest, well accepted and with the right sized kibble.
Complete cat food for pregnant & lactating cat mums and kittens aged 6 weeks-4 months. This small kibble dry food has an increased energy content and colostrum to support the body's natural defences.
Top quality dry food for older cats 10+ years, with a mix of premium nutrients to promote vitality. With reduced phosphorus content and DL-methionine and vitamin B complex for shiny, soft fur.
Formulated for adult outdoor cats with high energy needs, this great-tasting kibble has lots of protein and fats. It is rich in antioxidants which support an active immune system and healthy joints.
For adult indoor cats aged 1 year +. With moderate energy and fat content as well as L-carnitine, this tasty dry food helps your cat to maintain an ideal weight. It also helps to reduce hairballs.
Top quality dry food to suit your cat’s nutritional needs in all life phases. Developed by vets, it is rich in easy to digest protein and well accepted. Now available in a top value economy pack.
Mixed trial pack with 2 x 85g in jelly and 2 x 85g in gravy. Tasty premium wet food for cats - choose from Sterilised, Kitten, Sensitive and All Cats. Tailored nutrition for your pet. Try now!
Specifically formulated for sensitive cats aged 1+, this complete wet food contains chunks of juicy chicken in a tasty gravy. It is enriched with taurine, easy to digest and extremely well tolerated.
This wet food with lots of tasty chicken chunks in a delicious jelly is suitable for cats aged 1+with sensitive digestions. This complete wet food promotes heathy gut flora and is easy to digest.
Tasty, complete wet food with adjusted protein and energy content, it is formulated to suit the metabolism of neutered cats aged 1+. It helps your cat to maintain a healthy weight. With L-carnitine.
Perfect for neutered cats 1+ year, it contains DL-methionine which helps to reduce the urine pH value. This tasty wet food is rich in protein and L-carnitine to help maintain a functional muscle mass.
Balanced wet cat food, rich in omega 3 & 6 and biotin for shiny fur and healthy skin. This tasty food is suitable for cats with sensitive skin and provides your cat with a tasty, healthy meal.
Premium wet cat food with juicy chunks in jelly, rich in omega 3 & 6 fatty acids, biotin and zinc for shiny fur and healthy skin. It is ideal for sensitive cats and provides a tasty, healthy meal.
Great-tasting complete wet cat food for cats which are prone to weight gain. Reduced calorie nutrition in delicious gravy, with lots of protein to help maintain healthy muscle mass. With L-carnitine.
Delicious calorie-reduced wet cat food in a smooth jelly for cats prone to weight gain. It contains mussel extract for healthy joints & cartilage, as well as L-carnitine to support muscle maintenance.
Wet cat food suitable for adult Maine Coons 15 months+, with omega 3 & 6 fatty acids, biotin and zinc for a shiny coat and glucosamine and chondroitin to help protect bones & joints. Anti-hairball.
Tasty ragout wet cat food in pouches for British Shorthair cats from 12+ months. With DL-methionine to support the urinary tract, taurine, EPA, DHA for heart function, adapted energy & fat content.
Premium wet food for cats 1+ years, made with lots of easy to digest protein, can to help prevent hairballs and urinary stones. This tasty food provides all-round care for adult cats of normal weight.
Tasty wet food in pouches, it has the ideal nutrient profile for adult cats that rarely go outside. It provides all-round care for adult cats and can help to prevent urinary stones and hairballs.
Ideally suited to the nutritional needs of young cats 2-12 months, as well as pregnant and lactating queens, this top quality wet food promotes healthy, even growth. Easy to digest and well accepted.
Perfect for young cats between 2-12 months, this premium complete wet food supports steady, healthy development and contains a range of easy to digest, vital ingredients in a delicious jelly recipe.
The ideal complete wet cat food for those 10+ years old. It contains meaty chunks in a tasty jelly and a special combination of vital nutrients & reduced phosphorus content for vitality and health.
Delicious wet cat food in tasty gravy or jelly, made using premium ingredients in recipes specifically tailored to meet the individual needs of cats. Species-appropriate & easy to digest.
Premium wet cat food from Concept for Life, in a great value mixed pack with 12 x in Jelly & 12 x in Gravy varieties. They are perfectly tailored to your cat’s nutritional needs & are easy to digest.