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Concept for Life


Concept for Life is a unique and scientific nutritional concept, which focuses on your pet's individual well-being and dietary requirements at all life stages. When you feed your dog or cat with Concept for Life food you are providing your pet with a diet that promotes health and well-being. Choose from Concept for Life dry dog food and Concept for Life dry and wet cat food. Concept for Life is tailored nutrition for your pet ★ Exclusive to zooplus!

On Sale Now

1.5kg Concept for Life Dry Dog Food - 2 + 1 Free!*

11.49 11.49 EUR 16
Labrador Retriever Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Golden Retriever Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
X-Large Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Large Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Large Junior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Large Senior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Large Light (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Medium Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Medium Junior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Medium Senior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Medium Sensitive (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Medium Light (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Mini Adult (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Mini Junior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Mini Senior (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving
Mini Sensitive (4.5kg)
Was  €17.37
Now  €11.49
(€2.55 / kg)
Carry on saving

12kg Concept for Life Dry Dog Food + Barkoo Filled Chew Bones Free!*

31.99 37.99 EUR 11
Labrador Retriever Adult (12kg)
Was  €45.48
Now  €37.99
(€3.17 / kg)
Carry on saving
Golden Retriever Adult (12kg)
Was  €45.48
Now  €37.99
(€3.17 / kg)
Carry on saving
X-Large Junior (12kg)
Was  €39.48
Now  €31.99
(€2.67 / kg)
Carry on saving
Large Adult (12kg)
Was  €39.48
Now  €31.99
(€2.67 / kg)
Carry on saving
Large Junior (12kg)
Was  €39.48
Now  €31.99
(€2.67 / kg)
Carry on saving
Large Sensitive (12kg)
Was  €41.48
Now  €33.99
(€2.83 / kg)
Carry on saving
Large Light (12kg)
Was  €41.48
Now  €33.99
(€2.83 / kg)
Carry on saving
Medium Adult (12kg)
Was  €39.48
Now  €31.99
(€2.67 / kg)
Carry on saving
Medium Senior (12kg)
Was  €41.48
Now  €33.99
(€2.83 / kg)
Carry on saving
Medium Sensitive (12kg)
Was  €41.48
Now  €33.99
(€2.83 / kg)
Carry on saving
Medium Light (12kg)
Was  €41.48
Now  €33.99
(€2.83 / kg)
Carry on saving

400g Concept for Life Dry Cat Food - Only €2!*

2.0 2.0 EUR 12
Sterilised Cats
Was  €2.89
Now  €2.00
(€5.00 / kg)
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Sensitive Cats
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Light Adult
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Beauty Adult
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
British Shorthair Adult
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Maine Coon Adult
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Maine Coon Kitten
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
All Cats
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Indoor Cats
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Outdoor Cats
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
Kitten
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving
All Cats 10+
Was  €2.89
Now  €2.00
(€5.00 / kg)
Carry on saving

9kg/10kg Concept for Life Dry Cat Food + Relax Scratch Bed Free!*

39.99 49.99 EUR 12
Sterilised Cats (10kg)
Was  €55.98
Now  €45.99
(€4.60 / kg)
Carry on saving
Sensitive Cats (10kg)
Was  €55.98
Now  €45.99
(€4.60 / kg)
Carry on saving
Light Adult (9kg)
Was  €51.98
Now  €41.99
(€4.67 / kg)
Carry on saving
Beauty (9kg)
Was  €53.98
Now  €43.99
(€4.89 / kg)
Carry on saving
Maine Coon Adult (10kg)
Was  €56.98
Now  €46.99
(€4.70 / kg)
Carry on saving
British Shorthair Adult (9kg)
Was  €51.98
Now  €41.99
(€4.67 / kg)
Carry on saving
Maine Coon Kitten (10kg)
Was  €56.98
Now  €46.99
(€4.70 / kg)
Carry on saving
All Cats (10kg)
Was  €54.98
Now  €44.99
(€4.50 / kg)
Carry on saving
Indoor Cats (10kg)
Was  €55.98
Now  €45.99
(€4.60 / kg)
Carry on saving
Kitten (9kg)
Was  €49.98
Now  €39.99
(€4.44 / kg)
Carry on saving
All Cats 10+ (9kg)
Was  €59.98
Now  €49.99
(€5.55 / kg)
Carry on saving
Outdoor Cats (9kg)
Was  €51.98
Now  €41.99
(€4.67 / kg)
Carry on saving

85g Concept for Life Wet Cat Food - 36 + 12 Free!*

25.39 25.39 EUR 11
Sensitive Cats – in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Sterilised Cats – in Gravy
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Beauty – in Gravy
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Beauty – in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Light – in Gravy
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Light – in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
All Cats – in Gravy
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
All Cats – in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
Kitten – in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
All Cats 10+ - in Gravy
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving
All Cats 10+ - in Jelly
Was  €33.96
Now  €25.39
(€6.22 / kg)
Carry on saving

Concept for Life:

Concept for Life Dry Cat Food Bonus Bags - 10kg + 2kg Free!*

46.99 46.99 EUR 1
Maine Coon (10 + 2kg free)
€46.99
(€3.92 / kg)
Carry on saving

Concept for Life Dry Dog Food:

Concept for Life X-Large Junior

5.79 56.99 EUR 3
1.5kg
Sold out.
€5.79
(€3.86 / kg)
Notify me when available
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life X-Large Adult

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out.
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life X-Large Puppy

5.79 56.99 EUR 3
1.5kg
Sold out.
€5.79
(€3.86 / kg)
Notify me when available
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Adult

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Junior

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Senior

5.79 33.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving

Concept for Life Large Sensitive

5.79 62.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Large Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Adult

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Medium Junior

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving

Concept for Life Medium Senior

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Sensitive

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Mini Adult

5.79 26.49 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
4kg
€13.99
(€3.50 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €27.98
Now €26.49
(€3.31 / kg)
Carry on saving

Concept for Life Mini Junior

5.79 18.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
3kg
€9.99
(€3.33 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €19.98
Now €18.99
(€3.16 / kg)
Carry on saving