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Concept for Life


Concept for Life is a unique and scientific nutritional concept, which focuses on your pet's individual well-being and dietary requirements at all life stages. When you feed your dog or cat with Concept for Life food you are providing your pet with a diet that promotes health and well-being. Choose from Concept for Life dry dog food and Concept for Life dry and wet cat food. Concept for Life is tailored nutrition for your pet ★ Exclusive to zooplus!

On Sale Now

Concept for Life Dry Dog Food Bonus Bags - 12kg + 1.5kg Free!*

31.99 31.99 EUR 2
Large Adult (12kg + 1.5kg free)
€31.99
(€2.37 / kg)
Carry on saving
Medium Adult (12kg + 1.5kg free)
€31.99
(€2.37 / kg)
Carry on saving

96 x 85g Concept for Life - Mega Pack!*

49.99 49.99 EUR 10
Sensitive Cats – in Gravy
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Sensitive Cats – in Jelly
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Sterilised Cats – in Gravy
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Beauty – in Gravy
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Beauty – in Jelly
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Light – in Jelly
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
All Cats – in Gravy
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
All Cats – in Jelly
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Kitten – in Gravy
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving
Kitten – in Jelly
Was  €67.92
Now  €49.99
(€6.13 / kg)
Carry on saving

12 x 85g Concept for Life Wet Cat Food + Moppi Catnip Cat Toys Free!*

8.49 8.49 EUR 10
Sterilised Cats – in Gravy (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Sensitive Cats – in Gravy (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Sensitive Cats – in Jelly (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Beauty – in Gravy (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Beauty – in Jelly (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Light – in Jelly (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
All Cats – in Gravy (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
All Cats – in Jelly (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Kitten – in Gravy (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving
Kitten – in Jelly (12 x 85g)
Was  €12.48
Now  €8.49
(€8.32 / kg)
Carry on saving

Concept for Life:

Concept for Life Dry Cat Food Bonus Bags - 10kg + 2kg Free!*

46.99 46.99 EUR 1
Maine Coon (10 + 2kg free)
€46.99
(€3.92 / kg)
Carry on saving

Concept for Life Dry Dog Food:

Concept for Life X-Large Junior

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
Was  €20.99
Now  €14.99
(€2.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life X-Large Adult

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life X-Large Puppy

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Large Adult

5.79 56.99 EUR 5
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
12kg + 1.5kg free!
€31.99
(€2.37 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Junior

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Large Senior

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Large Sensitive

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Large Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Adult

5.79 56.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
€31.99
(€2.67 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving

Concept for Life Medium Junior

5.79 31.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€20.99
(€3.50 / kg)
Carry on saving
12kg
Sold out
€31.99
(€2.67 / kg)
Notify me when available
Carry on saving

Concept for Life Medium Senior

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Sensitive

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Medium Light

5.79 62.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€33.99
(€2.83 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving

Concept for Life Mini Adult

5.79 26.49 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
4kg
€13.99
(€3.50 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €27.98
Now €26.49
(€3.31 / kg)
Carry on saving

Concept for Life Mini Junior

5.79 18.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
3kg
€9.99
(€3.33 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €19.98
Now €18.99
(€3.16 / kg)
Carry on saving

Concept for Life Mini Senior

5.79 20.99 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
3kg
€10.99
(€3.66 / kg)
Carry on saving
Economy Pack: 2 x 3kg
individually priced €21.98
Now €20.99
(€3.50 / kg)
Carry on saving

Concept for Life Mini Sensitive

5.79 28.49 EUR 3
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
4kg
€14.99
(€3.75 / kg)
Carry on saving
Economy Pack: 2 x 4kg
individually priced €29.98
Now €28.49
(€3.56 / kg)
Carry on saving

Concept for Life Labrador Retriever Adult

5.79 68.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
€21.99
(€3.66 / kg)
Carry on saving
12kg
€37.99
(€3.17 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving

Concept for Life Golden Retriever Adult

5.79 68.99 EUR 4
1.5kg
€5.79
(€3.86 / kg)
Carry on saving
6kg
Was  €22.99
Now  €21.99
(€3.66 / kg)
Carry on saving
12kg
€37.99
(€3.17 / kg)
Carry on saving
Economy Pack: 2 x 12kg
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving

Concept for Life Economy Packs

19.98 68.99 EUR 17
Labrador Retriever Adult (2 x 12kg)
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving
Golden Retriever Adult (2 x 12kg)
individually priced €75.98
Now €68.99
(€2.87 / kg)
Carry on saving
Large Adult (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Large Junior (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Large Senior (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Large Sensitive (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Large Light (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
X-Large Adult (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
X-Large Junior (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Medium Adult (2 x 12kg)
individually priced €63.98
Now €56.99
(€2.37 / kg)
Carry on saving
Medium Senior (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Medium Sensitive (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Medium Light (2 x 12kg)
individually priced €67.98
Now €62.99
(€2.62 / kg)
Carry on saving
Mini Adult (2 x 4kg)
individually priced €27.98
Now €26.49
(€3.31 / kg)
Carry on saving
Mini Junior (2 x 3kg)
individually priced €19.98
Now €19.98
(€3.33 / kg)
Carry on saving
Mini Senior (2 x 3kg)
individually priced €21.98
Now €20.99
(€3.50 / kg)
Carry on saving
Mini Sensitive (2 x 4kg)
individually priced €29.98
Now €28.49
(€3.56 / kg)
Carry on saving

Concept for Life Dry Cat Food:

Concept for Life Beauty Adult

2.89 43.99 EUR 5
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€18.99
(€6.33 / kg)
Carry on saving
Economy Pack: 3 x 3kg
individually priced €56.97
Now €43.99
(€4.89 / kg)
Carry on saving
12 x 85 g Concept for Life Beauty in Gravy
€8.49
(€8.32 / kg)
Carry on saving
12 x 85 g Concept for Life Beauty in Jelly
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Sterilised Cats

2.89 86.99 EUR 7
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€18.99
(€6.33 / kg)
Carry on saving
10kg
€45.99
(€4.60 / kg)
Carry on saving
10kg + 2kg Free!
€45.99
(€3.83 / kg)
Carry on saving
Economy Pack 2 x 10kg
individually priced €91.98
Now €86.99
(€4.35 / kg)
Carry on saving
New: 12 x 85g Sterilised Cat in Jelly
Sold out
€8.49
(€8.32 / kg)
Notify me when available
Carry on saving
New: 12 x 85g Sterilised Cat in Gravy
€8.49
(€8.32 / kg)
Carry on saving

Concept for Life Sensitive Cats

2.89 86.99 EUR 6
400g
€2.89
(€7.22 / kg)
Carry on saving
3kg
€17.49
(€5.83 / kg)
Carry on saving
10kg
€45.99
(€4.60 / kg)
Carry on saving
Economy Pack: 2 x 10kg
individually priced €91.98
Now €86.99
(€4.35 / kg)